Episode #3
The Evidence Is Already There | Stop Waiting to Feel Ready | S6E3
What if the thing you've been waiting for… has already happened? Maybe you're waiting for confidence before you take the next step. Maybe you're waiting for certainty before choosing what business to build. Maybe your customers are already telling you they love what you do, but you're still waiting for more proof before you're willing to put yourself out there. In Episode 3 of The Sacred Shitshow® – Season 6: Plot Twist, Jess Gelling explores two real business stories that look completely different on the surface, but underneath, they're driven by the same pattern. One entrepreneur wants to start a business but has no idea what that business should be. They've already experimented with affiliate marketing and Etsy, yet they're still searching for the right idea before committing. The other already has happy customers and has received referrals organically but freezes at the thought of actually asking a satisfied client for one. One is waiting for certainty. The other is waiting for confidence. And through the RUNE lens, we uncover the plot twist: Neither of them actually needs more evidence. They need to start trusting the evidence they've already collected. In this episode: ✨ Why clarity usually comes from action, not before it ✨ How the nervous system can turn a desire for certainty into endless searching ✨ Why previous business attempts aren't failures - they're evidence ✨ How to choose a business based on the life you actually want to create ✨ The three things to look for when exploring a business idea: interest, ability and demand ✨ Why opportunities often begin with problems rather than brilliant ideas ✨ How your existing skills and experiences may contain clues you're overlooking ✨ Why asking happy customers for referrals can feel so uncomfortable ✨ How to ask for referrals without feeling pushy, awkward or "salesy" ✨ Why specificity makes referrals easier ✨ How systems can reduce the emotional weight of uncomfortable business tasks ✨ And why confidence usually arrives after you've done the scary thing - not before. The Plot Twist Neither entrepreneur needed another sign. They didn't need more qualifications, another strategy, more experience or some magical burst of confidence. The evidence was already there. The challenge was learning to believe it. ✍️ This Week's Reflection Where in my business am I ignoring evidence because I'm waiting to feel confident instead? Maybe people are already telling you how valuable your work is, but you're afraid to raise your prices. Maybe you've already created incredible results, but you're hesitant to talk about them. Maybe something you tried taught you exactly what you needed to know, but you've labelled it a failure. Sometimes the next step isn't finding more proof. It's finally trusting the proof you've already earned. About RUNE Throughout Season 6, we're taking real entrepreneurial stories and looking beneath the surface through RUNE - the Regulated Understanding of the Nervous System for Entrepreneurs. Because sometimes the question isn't simply: "What should I do next?" It's: "What's really stopping me?" Follow The Sacred Shitshow® to join Jess throughout Season 6: Plot Twist, and if this episode reminds you of someone who's still waiting for permission to believe they're ready, send it their way.
