The Sales and Marketing Management Podcast

Sales & Marketing Management podcast episodes are designed to provide insights on trends and strategies on a broad range of B2B sales and marketing topics. We do this through discussions with thought leaders, researchers and practitioners. Topics include sales and marketing technology, training, incentive programs, recognition and offsite meetings.

The Sales and Marketing Management Podcast is a business podcast hosted by Paul Nolan, with 26 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Paul Nolan hosts The Sales and Marketing Management Podcast, a business show with 26 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  The Sales and Marketing Management Podcast

  Performance Appraisals for Dummies With Ken Lloyd

  Mar 6, 202636 minS0

  <p>In this episode, we talk with Ken Lloyd, author of "Performance Appraisals & Phrases for Dummies." The book has been revised for a workforce that is vastly different than when it was first published in 2009.</p><p>In most workplaces through the decades, annual performance reviews have been something that evokes more groans than grins.</p><p>However, today's younger workers actually embrace performance reviews when they are structured well and serve a purpose - that purpose being to provide a framework for continued growth.</p><p>Lloyd explains why performance reviews must be more frequent than annual, and why...

  ListenShow Notes
• 

  The Sales and Marketing Management Podcast

  Two Bots Talking About a New Era of Incentive Travel

  Nov 5, 202515 minS0

  <p>For decades, corporate group travel for recognition purposes was almost exclusively for top-selling sales reps. The President's Club model had straightforward qualifying metrics and an easily measured ROI: "Did we bring in more revenue?"</p><p>C-suite executives who make the decisions about incentive travel programs these days are broadening their campaigns' scope, with an understanding that everyone contributes to revenue growth. The qualifying goals include softer metrics, and the programs themselves must be more than a round of golf and a gala dinner at a beach resort.</p><p>Our feature story on the new era of incentive...

  ListenShow Notes
• 

  The Sales and Marketing Management Podcast

  How To Get Corporate Gifting Right

  Aug 20, 202544 minS0

  <p>Corporate gifts are a critical component of companies' employee engagement strategy and customer loyalty efforts. Some use corporate gifts to build stronger relationships with channel partners.</p><p>It's a $300 billion industry in the U.S. alone. But Tom Romine, founder of Cultivate, a corporate gifting services provider, said many companies continue to make mistakes in gifting that have been made for decades.</p><p>For starters, enough with the branded swag. That may have a place in your marketing strategy, but not as gifts. And measuring a return on investment? Romine says getting hung up on ROI distracts...

  ListenShow Notes
• 

  The Sales and Marketing Management Podcast

  Bridging the Gap Between Sales and Presales

  Jun 24, 202541 minS0

  <p>Art Fromm started as an engineer and implementer of software applications before he became a sales professional and sales manager. Building on that experience, for the past 25 years he been in sales enablement roles, including starting his own company, Team Sales Development, in 2009, helping clients increase win rate, margins, revenues and client satisfaction. He helps presales and sales teams establish value and sell complex solutions from software to IT to telecoms to supply chain.</p><p>In this episode, he discusses his SEAMless Sales process, which aligns pre-sales personnel with sales teams by breaking down silos, establishing clear communication...

  ListenShow Notes
• 

  The Sales and Marketing Management Podcast

  Two Bots Talking About Value Perception of Non-Cash Rewards

  Jun 10, 202520 minS0

  <p>What level of spending is required to get employees excited about a non-cash recognition offer? The Incentive Research Foundation conducted extensive surveys to find out.</p><p>It turns out effective reward values are dependent on multiple factors, including employee role and salary. And reward value isn't the only determinant of success with a recognition program.</p><p>We Used Google NotebookLM to have our favorite two bots talk about the interesting findings from this research. </p>

  ListenShow Notes

Recent guests on The Sales and Marketing Management Podcast. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.