The Same Side: A Digital Marketing Podcast Rooted in Human Connection

This podcast was originally conceived as a way to help people in marketing departments and the agencies they work with to break down the barriers of jargon, posturing and insecurity to spend more energy on the real work. While watching the 2026 World Cup (some might say too much) where rival fans celebrated together and assumptions about each other fell away, it struck me how important similar shared experiences are to what we do. Marketing happens inside the human connection. Without considering this context, we're just pushing buttons and pulling levers. If we can look deeper than buying and selling, winning or losing, to listen, to understand, we can do better, more meaningful work. Work that we can truly be proud of. I'm Jonathan Danz, Director of Ad Ops and Analytics at Digital Relativity, a full service marketing agency. I’ll be bringing my 20 years of marketing experience to the conversation, using it as a lens to look at the broader issues that can hold us back or set us free.

The Same Side: A Digital Marketing Podcast Rooted in Human Connection is a general podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts The Same Side: A Digital Marketing Podcast Rooted in Human Connection, a general show with 0 episodes published.

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  Episode #2

  Episode 2: Using Context to Find Meaning

  Aug 20, 202612 minS1

  <p>Jonathan breaks down the fear of asking questions in analytics meetings, and why paying attention plus educating yourself are the only real paths to leveling up. He covers the basics: impressions, clicks and CTR, then shows how the same numbers can mean completely different things depending on campaign goals and audience. A niche B2B campaign with a 1% CTR might be a win. A broad consumer campaign with the same numbers might be a problem. He also touches on CPM, CPA and ROAS, and makes the case that understanding these fundamentals is what turns you from a passive dashboard...

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  Episode #1

  Episode 1: Introducing The Same Side

  Aug 6, 202614 minS1

  <p>In this episode, host Jonathan Danz, Director of Ad Ops & Analytics at Digital Relativity, introduces The Same Side podcast.</p><p><b>About the Podcast</b></p><b>Mission:</b> This podcast is dedicated to breaking down the barriers between agencies and their clients to facilitate real, human-focused work.<b>Core Philosophy:</b> The show emphasizes that despite the tools or sectors involved, the most critical aspect of marketing is humans interacting with humans.<b>Goal:</b> To demystify digital advertising by providing context around metrics, terminology, and ad platforms, helping listeners feel more comfortable and confident in the...

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