
Episode #122
Ep 122: Darin Rios on Identity, Personal Branding and Becoming the Anomaly
What happens when you stop trying to fit into what everyone else is doing and really figure out who YOU are? Watch this interview on YouTube https://youtu.be/S4t5rYeaxF4 My guest Darin Rios knows a lot about that. He’s the founder and CEO of Revver Agency, a personal branding expert who has worked with some of the biggest names in the world, including Johnny Depp and Usher, and helped build brands and audiences reaching millions of people. But his story didn’t start anywhere near there. Darin grew up in survival mode, largely raising himself, getting involved with gangs at a young age and trying to figure out who he was without much direction. He always had this feeling that he was meant for something more, and over time, the things he learned simply trying to survive became some of the same skills that helped him build the career and life he has today. We talk about what it means to be an “anomaly,” how to stop listening to everyone else long enough to hear your own voice, and why knowing what you REALLY want is such a huge part of building a personal brand, a career and honestly, a life that feels like yours. We also get into identity, limiting beliefs, fear, shame, self-worth and that underlying “I’m not good enough” belief that can show up in so many different areas of our lives without us even realizing it. One of my favorite parts of this conversation is our discussion about the beliefs and identities we’ve carried for years that may never have belonged to us in the first place. Who told you that’s who you are? And more importantly, who do you want to be now? Because you have agency. You get to choose. You can decide what stays, what goes and who you become next. This is such a good conversation about personal branding, identity, authenticity, transformation and having the courage to become the person you know you’re capable of being. Follow Darin on social media @darinrios https://www.instagram.com/darinrios/ About the Host: Sarah Centrella is a keynote speaker, executive mindset coach, and multi–bestselling author of four books, including Think It. | Book her to speak. Listen to her podcast | Follow on Insta Sarah Centrella https://substack.com/@sarahcentrella https://www.sarahcentrella.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.


