
Episode #15
Orly Stern Izhaki - Building Meaningful Products for SMBs – Trust, PLG, and Sustainable Growth
<p>In this episode, Martin is joined by Orly Stern Izhaki, a seasoned product leader with a deep track record of building platforms for small businesses — from her time at Wix Restaurants to leading business applications at Payoneer.</p><p>They explore what SMBs really need from the products they use, and how to earn their trust when it matters most. The conversation covers product strategy, pricing, PLG execution, internal culture change, and the evolving role of AI in driving value and insight for busy SMB operators.</p><p>Whether you’re scaling a SaaS platform, building a fintech product, or l...

