The Scaling Wellness Podcast: Scale Your Massage Business

Welcome to The Scaling Wellness Podcast - the podcast dedicated to sharing what, why, and how of scaling your wellness practice beyond yourself, as well as sharing inspiring stories of how others did it themselves.Join Darryl "DJ" Turner as he and his guests share everything you need to know about scaling your practice up, while scaling back your stress, responsibility, and client-facing hours. Listen to new interviews every Monday with a bonus episode every Thursday!

The Scaling Wellness Podcast: Scale Your Massage Business is a business podcast hosted by Darryl "DJ" Turner, with 336 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Darryl "DJ" Turner hosts The Scaling Wellness Podcast: Scale Your Massage Business, a business show with 336 episodes published.

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  The Scaling Wellness Podcast: Scale Your Massage Business

  331 - The 6 Key Differences Between Struggling and Thriving Massage Practices

  Jul 14, 202637 min

  What separates massage practices that constantly struggle from those that consistently grow into thriving, profitable businesses? In this solo episode of the Scaling Wellness Podcast, I break down the six key differences I've discovered after coaching more than 200 massage and wellness business owners. If you've ever felt overwhelmed, stuck, constantly putting out fires, or wondering why growth feels harder than it should, this episode will help you identify exactly what's holding your business back. From creating a clear vision and building predictable marketing systems to improving operations, hiring the right team, staying focused, and becoming the leader your business needs, I share the framework that transforms practices from surviving to scaling. Whether you're trying to hire your first therapist, grow to multiple locations, or finally build a business that doesn't rely on you for everything, this episode gives you a practical roadmap to get there. In This Episode You'll Learn: Why a lack of vision keeps business owners stuck in reactive mode The difference between random marketing and a predictable client acquisition system How thriving businesses build systems that don't rely on the owner Why hiring isn't enough and what great onboarding really looks like The hidden cost of chasing too many priorities at once Why leadership, not marketing, is often the biggest bottleneck to growth The six pillars every thriving massage and wellness business has in common --- *Brought to you by GlossGenius.* Are you dealing with gaps in your schedule? Clients who don't rebook? Low profits and high payment processing fees? When you're running your own practice, you don't have time to figure out where you're leaving money on the table especially when you're stitching together booking, payments, and clunky software that only makes things harder. GlossGenius is the booking and business management platform built for massage therapists and wellness practitioners. It fills your calendar, automatically reBooks clients, upsells high-margin services, and has the lowest flat-rate payment processing fees in the industry. Plus all the HIPAA-compliant tools you need for charting, consents, and client records without the admin chaos. More growth. Less busywork. Use code **SCALING** at glossgenius.com/scalingwellness for 50% off your first two months of their Gold or Platinum plan. Build a Wellness Practice That Creates More Time, More Freedom, and More Revenue Visit: www.scalingwellness.com Need More Client Bookings? Get instant access to our proven training: www.bookyourteamsolid.com Book a Free 1:1 Growth Strategy Call www.scalingwellness.com/chat Follow Scaling Wellness on Instagram www.instagram.com/scalingwellness

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  The Scaling Wellness Podcast: Scale Your Massage Business

  330 - How Hannah Borgen of Decompress Massage Therapy Scaled Her Massage Business to 2 Locations & 40 Employees

  Jul 6, 20261h 10m

  Growing a wellness business isn't just about getting more clients. It's about becoming a different kind of leader. Hannah Borgen knows that transformation firsthand. After spending years working as a massage therapist, Hannah launched her own practice with nothing more than a rented treatment room, a smartphone, and a willingness to consistently show up on social media. Today, Decompress Massage Therapy has grown into two thriving locations with nearly 40 team members, a clear vision for expansion, and a business built around helping women prioritize their wellbeing. In this episode of Scaling Wellness, Hannah shares the real behind-the-scenes journey of scaling a massage business from solo practitioner to multi-location owner. She opens up about the hiring mistakes that shaped her leadership, the systems that allowed her to step away from daily operations, why she invested heavily in learning marketing, and how Facebook ads, Google marketing, and operational systems became key drivers of growth. In this episode, you'll learn: How Hannah grew from a solo massage therapist to leading a team of nearly 40 people Why leadership is different from management and why that distinction matters Lessons learned from hiring the wrong people and building the right culture How Facebook ads and Google marketing fuel client acquisition The importance of wellness business systems and documented processes Why memberships can create predictable revenue and stronger client retention How to think like an entrepreneur instead of only a practitioner The mindset shifts required for scaling a wellness business --- *Brought to you by GlossGenius.* Are you dealing with gaps in your schedule? Clients who don't rebook? Low profits and high payment processing fees? When you're running your own practice, you don't have time to figure out where you're leaving money on the table especially when you're stitching together booking, payments, and clunky software that only makes things harder. GlossGenius is the booking and business management platform built for massage therapists and wellness practitioners. It fills your calendar, automatically reBooks clients, upsells high-margin services, and has the lowest flat-rate payment processing fees in the industry. Plus all the HIPAA-compliant tools you need for charting, consents, and client records without the admin chaos. More growth. Less busywork. Use code **SCALING** at glossgenius.com/scalingwellness for 50% off your first two months of their Gold or Platinum plan. Build a wellness business that gives you both time and income: www.scalingwellness.com Book a free strategy call: www.scalingwellness.com/chat Follow us on Instagram: www.instagram.com/scalingwellness

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  The Scaling Wellness Podcast: Scale Your Massage Business

  329 - How To Get A New Massage Therapist Booked Out Faster

  Jun 22, 202624 min

  You hired the therapist. Now comes the harder part: getting clients to actually book with them. One of the biggest mistakes massage practice owners make is treating marketing like a collection of random activities instead of a system. A social media post here. A promotion there. A referral when someone remembers to ask. The problem is that random marketing creates random results. In this episode, I'll walk you through a simple framework for getting a new therapist booked faster without constantly chasing the latest marketing tactic. We'll discuss: • Why marketing becomes more important after you hire • How to set clear goals for a new therapist's schedule • How to identify what's already working in your marketing • Why doing more of what's working often beats trying something new • How to choose the right marketing strategies based on your time, energy, and budget • The retention metrics that actually matter • How to use internal marketing and client transfers to build momentum quickly If you've hired a therapist and you're staring at an empty schedule wondering what comes next, this episode will help you create a more intentional plan to fill it. --- *Brought to you by GlossGenius.* Are you dealing with gaps in your schedule? Clients who don't rebook? Low profits and high payment processing fees? When you're running your own practice, you don't have time to figure out where you're leaving money on the table especially when you're stitching together booking, payments, and clunky software that only makes things harder. GlossGenius is the booking and business management platform built for massage therapists and wellness practitioners. It fills your calendar, automatically reBooks clients, upsells high-margin services, and has the lowest flat-rate payment processing fees in the industry. Plus all the HIPAA-compliant tools you need for charting, consents, and client records without the admin chaos. More growth. Less busywork. Use code **SCALING** at glossgenius.com/scalingwellness for 50% off your first two months of their Gold or Platinum plan. Build a Wellness Practice That Creates More Time, More Freedom, and More Revenue Visit: www.scalingwellness.com Need More Client Bookings? Get instant access to our proven training: www.bookyourteamsolid.com Book a Free 1:1 Growth Strategy Call www.scalingwellness.com/chat Follow Scaling Wellness on Instagram www.instagram.com/scalingwellness

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  The Scaling Wellness Podcast: Scale Your Massage Business

  328 - The Five Things That Determine If A New Hire Thrives In Your Massage Business

  Jun 18, 202627 min

  You found someone. The interview went well. The practical looked great. They seemed like the perfect fit. A few months later, things aren't going the way you hoped. Before you assume you hired the wrong person, it may be worth looking at the bigger picture. In this episode, I break down the five factors that determine whether a new hire succeeds or struggles inside a massage practice. We'll talk about hiring, onboarding, expectations, leadership, and one of the most overlooked pieces of all: keeping their schedule busy. Because the truth is, a great hire can still fail in the wrong environment, while an average hire can thrive when they're given the right support. In this episode, we'll discuss: • How to tell if you actually hired the right person • The onboarding mistakes that create problems before they even start • Why unclear expectations lead to frustration on both sides • The leadership skills most massage business owners were never taught • Why marketing becomes even more important after you hire If you've ever hired someone and wondered, "Why isn't this working?" this episode will help you diagnose where the real problem might be. --- *Brought to you by GlossGenius.* Are you dealing with gaps in your schedule? Clients who don't rebook? Low profits and high payment processing fees? When you're running your own practice, you don't have time to figure out where you're leaving money on the table especially when you're stitching together booking, payments, and clunky software that only makes things harder. GlossGenius is the booking and business management platform built for massage therapists and wellness practitioners. It fills your calendar, automatically reBooks clients, upsells high-margin services, and has the lowest flat-rate payment processing fees in the industry. Plus all the HIPAA-compliant tools you need for charting, consents, and client records without the admin chaos. More growth. Less busywork. Use code **SCALING** at glossgenius.com/scalingwellness for 50% off your first two months of their Gold or Platinum plan. Build a wellness business that gives you both time and income: www.scalingwellness.com Book a free strategy call: www.scalingwellness.com/chat Follow us on Instagram: www.instagram.com/scalingwellness

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  The Scaling Wellness Podcast: Scale Your Massage Business

  327 - The Untold Truth About Building a 6-7 Group Massage Practice

  Jun 8, 202629 min

  In this episode, I explore why so many massage therapists struggle with the idea of building a larger business, where those fears come from, and the hidden cost of staying small simply because growth feels uncomfortable. This isn't a conversation about getting bigger for the sake of getting bigger. It's a conversation about building a business that supports the people inside it including you. We'll get into: Why so many therapists are suspicious of successful group practices Where those beliefs come from and why they often make sense The difference between healthy discernment and self-protection Why many owners attach a moral meaning to money, growth, and success The hidden cost of staying fully booked, exhausted, and responsible for everything Why good intentions alone don't create a sustainable business What ethical profitability actually looks like in practice How profit creates more options for owners, employees, and clients Why a business that depends entirely on your hands is more fragile than it appears The deeper identity fears many therapists have around growth and leadership How to build a business that reflects your values without sacrificing your well-being If you've ever found yourself thinking, "I don't want to become that kind of owner," I think you'll get a lot out of this conversation. --- *Brought to you by GlossGenius.* Are you dealing with gaps in your schedule? Clients who don't rebook? Low profits and high payment processing fees? When you're running your own practice, you don't have time to figure out where you're leaving money on the table especially when you're stitching together booking, payments, and clunky software that only makes things harder. GlossGenius is the booking and business management platform built for massage therapists and wellness practitioners. It fills your calendar, automatically reBooks clients, upsells high-margin services, and has the lowest flat-rate payment processing fees in the industry. Plus all the HIPAA-compliant tools you need for charting, consents, and client records without the admin chaos. More growth. Less busywork. Use code **SCALING** at glossgenius.com/scalingwellness for 50% off your first two months of their Gold or Platinum plan. Build a wellness business that gives you both time and income: www.scalingwellness.com Book a free strategy call: www.scalingwellness.com/chat Follow us on Instagram: www.instagram.com/scalingwellness

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