The Self Made Life Podcast

Entrepreneurship comes with a lot of ups and downs. I‘m here to share my journey of pivoting, running and scaling a successful creative business from the ground up. I‘ll also share inspiring stories from my branding clients in different industries, and of course share my favourite tips of everything branding, productivity and mindset to leave you feeling inspired and not alone on this rollercoaster of a journey that entrepreneurship can be.

The Self Made Life Podcast is a business podcast hosted by Ashley Wyatt, with 97 episodes on record and a Required Pod Score of 80.

Ashley Wyatt hosts The Self Made Life Podcast, a business show with 97 episodes published.

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  Episode #100

  EP 98: Brand, Copy, Website: The Right Order to Build Your Business Online

  Sep 29, 202617 min

  If your website looks fine but isn't converting, the problem probably started long before launch day. Ashley Wyatt, founder of Monarch Design Co., breaks down the order of operations for building a brand that books: brand strategy and identity, then messaging and copy, then the website. She explains why skipping steps leads to expensive redos, why copy has to come before design, and how to phase the investment if doing it all at once isn't realistic. In this episode: Why the website is the last step, not the first The house metaphor: strategy is the foundation, copy is the framing, the website is the house What happens inside the brand visioning process (and why clients who resist it end up loving it) Why messaging is the most underestimated step for conversion Professional copy vs. AI-informed copy built from your strategy Foundational SEO and brand photography at the website stage How to phase your investment without skipping steps Share this one with a friend who's about to build a website. It might save them from a very expensive mistake. Book a discovery call: themonarchdesign.co/contact Instagram: @monarchdesignco Mentioned in this episode: Laura, @copybylaura (Monarch's messaging and positioning copywriter) and our podcast episode together SEO episode

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  Episode #99

  EP 97: Starting Over, Money Honey Energy & Your It Girl Strategy with Elyse Berendson

  Sep 22, 202643 min

  Elyse Berendson is back on the show, and she's in the middle of another pivot. We talk about starting over at 38, her new It Girl quiz, why women still feel uncomfortable talking about money, and how to build a business and brand that fits who you actually are instead of copying someone else's strategy. Connect with Elyse: @elyseberendson | stan.store/elyseberendson Connect with Ashley: themonarchdesign.co | @monarchdesignco 01:07 — Boss or Bust: a clarity download on a walk, and potty training wins 03:58 — Who is Elyse today? Starting over, shedding old identities, and her final solo retreat 07:35 — The It Girl quiz and why your strategy isn't supposed to look like hers 09:21 — The yapping trend (and why not every business needs it) 10:07 — What starting over looks like, practically and personally 15:11 — Why she relaunched her mastermind and opened the Money Honey Room 18:17 — Having the confidence of Chad, and writing emails like a man would 21:43 — The pattern she sees in 275+ women when it comes to money 24:50 — Why the breadwinner conversation still needs to happen out loud 27:13 — AI, human connection, and why she'll never outsource herself to a chatbot 31:47 — Her new framework: identity, brand, business, visibility 35:25 — Theme days, energy spurts, and "body before brain" 39:21 — Rapid Fire This or That 41:02 — What does self made mean to you?

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  Episode #98

  EP 96: From 98% Not Profitable to Booked Out Months in Advance: My Business Rebuild, with Kelsey Kerslake

  Sep 15, 202659 min

  I recently sat down with my business coach Kelsey Kerslake on her show, The Aligned Business Podcast , and I'm resharing it here because it's honest in a way I don't always get to be. We talk about rebuilding Monarch Design Co. after two babies, a job loss, and a fixer-upper renovation all hit at once and what it took to go from "98% not profitable" to booking out months in advance. I also open up about how I use an AI coach called Soul to work through the moments that don't fit neatly into a Tuesday coaching call: sick kid weeks, soccer field meltdowns, pricing conversations, the whole mess of running a business and a household at the same time. The doors to The Art of Becoming , the program built around Sol, are open right now. Keep listening, I share exactly what it is and how to join partway through. Join The Art of Becoming here! Connect with Kelsey on IG Connect with Ashley www.themonarchdesign.co @monarchdesignco

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  Episode #97

  EP 95: The Truth About Gut Health, Constipation, and Detoxes with Dr. Liz Dalglish ND

  Sep 8, 202659 min

  You don't need to detox. Your liver's already handling it. This week I'm talking with Dr. Liz Dalglish, a naturopathic doctor and gut health specialist practicing in Barrie ( Rooted and Blue Haven Wellness ) about what's actually behind chronic bloating and constipation, why so much of the wellness advice online is garbage, and why letting go of "doing it perfectly" might be the most useful health advice you get all year. We also talk motherhood, running a practice with a five-month-old at home, and what self made really means when you can't do it all alone. Follow Dr. Liz: @dr.liz.nd https://lizdalglish.com/

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  Episode #96

  EP 94: What Caterpillars Can Teach You About Rebranding (Yes Really)

  Sep 1, 202612 min

  Most people know a caterpillar becomes a butterfly. What most people don't know is that it has to completely dissolve first. Ashley Wyatt, founder of Monarch Design Co., uses this metaphor to explain the "mush stage" — the messy middle where established service providers feel like they've outgrown their brand but haven't figured out what's next. She breaks down why that discomfort is a sign something is working, not a sign you're doing something wrong, and why the fix isn't a fast rebrand but finding the blueprint that was already there. themonarchdesign.co/contact IG: @monarchdesignco

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