The Sharon Francisco Show

I’ve been thinking about starting a podcast for years. To share the good, the bad, and the ugly that I’ve experienced in business. I feel like it's time to share some of the lessons, and I hope that it will resonate with you, and that you actually take action so that you and your business keeps growing. I’m Sharon Francisco, a business coach for bookkeepers, but what I talk about here on the podcast will help all sorts of businesses and business owners. I hope you enjoy it!

The Sharon Francisco Show is a business podcast hosted by Sharon Francisco, with 54 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Sharon Francisco hosts The Sharon Francisco Show, a business show with 54 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Episode #55

  Take the Darn Break — Why Getting Away Changes Everything

  Aug 20, 202623 minS1

  What if the thing your business needs most… is for you to step away from it? In this episode, Sharon shakes things up with a very direct reminder: Take the break. Get away from your office. Get away from the familiar. Get away from the same desk, same routine, same thinking. Because rest is not indulgent. It is often where fresh ideas, clearer thinking, creativity, and better decisions finally have room to show up. Sharon shares the story of a recent weekend away to Eumundi — the lovely parts, the funny imperfect parts, the over-attentive Airbnb host, the cold cabin, the markets, the wine, the dog, and the unexpected business idea that came through when she finally had space to think differently. In this episode we cover: • Why so many business owners struggle to take proper breaks • Why self-care is not separate from business growth • How Sharon preloads her year with weekends away and holidays • Why getting away from your normal environment matters • The truth about breaks that do not go perfectly to plan • How imperfect trips can still leave you feeling refreshed • Why new places, new food, and new routines can shift your thinking • How creativity can appear when you stop forcing business planning • Why rest supports problem-solving, focus, and better ideas • Why taking a break before you are forced to is essential Key insights: • You cannot pour from an empty cup • Breaks do not have to be perfect to be powerful • A different environment can create different thinking • Rest is not the opposite of productive work — it supports it • Creativity often arrives when you stop sitting at your desk trying to force it • Your business benefits when you come back refreshed, not depleted So here’s the reminder: Take the darn break. Your business will still be there. But you might come back with the clarity, energy, and ideas you couldn’t access while you were stuck inside the routine. Listen now wherever you get your podcasts https://www.sharonfrancisco.com/podcast Questions for the podcast? sharon@sharonfrancisco.com --- Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn , Facebook . Have a question for the podcast? Email hello@sharonfrancisco.com

  ListenShow Notes
• 

  Episode #54

  Decide to Make Your Life Easy

  Aug 13, 202626 minS1

  What if life does not need to feel as hard as we make it? In this episode, Sharon talks about one of her favourite practical life shifts: deciding to make things easier. Not perfect. Not impressive. Not “I can do it all.” Easier. From cleaners and mowers to simpler dinners, lower household standards, adult children learning independence, and no longer being everyone’s go-to person, this episode is a direct and refreshing conversation about the mental load so many women carry. Because sometimes freedom does not come from doing more. It comes from asking: Why am I still doing this? Does it actually need to be me? What could I stop carrying? : • Why so many women feel stuck in Groundhog Day routines • How to make practical decisions that free up your time and energy • Why hiring help is not indulgent when you own a business • The real cost of being the go-to person for everything • Why lowering your household standards can create more freedom • How home patterns often spill into business boundaries • Why adult children sometimes need the gift of independence • The link between always being available at home and always being available in business • Why saying no can make you lighter, calmer, and more fun • How to stop keeping all the balls in the air alone : • You do not have to be everyone’s go-to person • Making life easier is a decision, not a luxury • Lower standards can sometimes create higher freedom • A cleaner, mower, or simpler food option can buy back energy • The way you run your home often reflects in how you run your business • “No” is a full sentence Mentioned in this episode: • The Lazy Genius Way by Kendra Adachi https://www.sharonfrancisco.com/podcast Questions for the podcast? hello@sharonfrancisco.com --- Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn , Facebook . Have a question for the podcast? Email hello@sharonfrancisco.com

  ListenShow Notes
• 

  Episode #53

  Olivia Story — From 5 to 18 Team Members and a $1.5M Bookkeeping Business

  Aug 6, 20261h 5mS1

  What does it really take to go from feeling stuck and ready to walk away… to building a bookkeeping business with 18 team members and $1.5M in revenue? In this episode, Sharon sits down with Olivia Story , founder of Gecko Cloud Solutions , for a powerful conversation about growth, leadership, mindset, systems, AI, pricing, and the future of bookkeeping. Olivia shares how she went from a team of 5 to 18 team members, rebuilt her confidence, strengthened her leadership, and created a business that now supports more clients, more team members, and a much bigger vision. In this episode we cover: • What brought Olivia to the point of nearly walking away • The mindset shift that helped her grow again • How she went from 5 to 18 team members • Hitting $1.5M in revenue and what helped that growth compound • Why leadership can look nurturing, not loud • How Olivia structures her team with BAS agents and team leaders • Why systems and checklists are essential for scaling • The role of apps, automation, and strong processes • Why AI will change bookkeeping, but not remove the need for trusted advisors • The future opportunity for bookkeepers who build advisory and relationship skills • Why undercharging the industry has to stop • Olivia’s advice for bookkeepers who feel exhausted, overwhelmed, or ready to give up Key insights: • Growth starts with mindset, but it needs structure behind it • You do not need to be a “traditional” leader to lead well • Systems create freedom for both the owner and the team • Bookkeepers are already leaders to their clients • AI will remove some of the manual work, but human review, trust, and advisory still matter • Pricing needs to reflect the professional value bookkeepers bring • You are not alone in this industry, and you do not have to grow alone Listen now wherever you get your podcasts https://www.sharonfrancisco.com/podcast Questions for the podcast? hello@sharonfrancisco.com --- Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn , Facebook . Have a question for the podcast? Email hello@sharonfrancisco.com

  ListenShow Notes
• 

  Episode #52

  Business Is Personal — What Your Business Is Really Showing You

  Jul 30, 202610 minS1

  When you’ve built a business from the ground up, of course it feels personal. You found the clients. You did the work. You took the risks. You paid the wages. You carried the responsibility. So when someone says, “Don’t take it personally,” that advice can feel almost impossible to follow. In this episode, Sharon explores why business decisions are rarely just practical. A price increase can bring up fear of rejection. A marketing post can trigger fear of judgment. A boundary can feel like risking approval. Delegating can challenge trust and control. The numbers may be clear, but the woman behind them still has to find the courage to act. In this episode we cover: • Why business feels so deeply personal • What really sits underneath pricing decisions • Why visibility can feel uncomfortable, even when you have something valuable to say • How people-pleasing shows up through overdelivering and weak boundaries • Why being helpful can become tied to feeling safe, liked, and needed • The role emotions play in judgment and decision-making • Why psychological safety matters in leadership • The four areas your business reflects back to you • Your relationship with money, visibility, boundaries, and leadership • How to use emotional reactions as information rather than evidence that something is wrong Key insights: • The practical decision is often not the real challenge • Your business reveals where you feel solid and where you still feel wobbly • Boundaries are about more than saying no • Pricing confidence begins with self-trust • Business does not only grow your income — it grows you Where is your business feeling more personal than practical right now? And what might it be trying to show you? Listen now wherever you get your podcasts https://www.sharonfrancisco.com/podcast Questions for the podcast? hello@sharonfrancisco.com --- Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn , Facebook . Have a question for the podcast? Email hello@sharonfrancisco.com

  ListenShow Notes
• 

  Episode #51

  The Woman Behind the Business — The Invisible Load of Success

  Jul 23, 202615 minS1

  What is the woman behind the business carrying that no one else can see? Not the brand. Not the polished website. Not the smiling photo. The actual woman making the decisions, holding the money stress, supporting the team, managing the clients, remembering the appointments, organising the family, and trying to keep everything moving. From the outside, she may look completely capable. But there is a difference between functioning and feeling free. In this episode, Sharon unpacks the invisible weight so many successful women carry — and why better time management is not always the answer. Sometimes the problem is not the diary. It is the weight of the bag. In this episode we cover: • Why successful women can look fine while feeling completely exhausted • The difference between functioning and feeling free • Why rest does not always fix the deeper kind of tiredness • The unpaid and invisible work women often carry • The four loads behind the successful woman • The practical load everyone can see • The mental load of remembering, anticipating, and following up • The emotional load of keeping everyone calm and supported • The identity load behind pricing, boundaries, hiring, and saying no • Why overwhelm is often too many loads sitting in one nervous system • How to identify what should be shared, systemised, or put down Key insights: • Being capable does not mean you should carry everything • Your business should support you, not swallow you up • What stays invisible stays heavy • Boundaries are often about identity, not just behaviour • The next level may not require more effort — it may require less carrying What are you carrying that no one else can see? And what are you finally ready to stop carrying alone? Listen now wherever you get your podcasts https://www.sharonfrancisco.com/podcast Questions for the podcast? hello@sharonfrancisco.com --- Also: The Entrepreneurial Bookkeeper — grow your business without sacrificing your health: sharonfrancisco.com/program Connect with me on LinkedIn , Facebook . Have a question for the podcast? Email hello@sharonfrancisco.com

  ListenShow Notes

Recent guests on The Sharon Francisco Show. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.