The Site Shed | Systems, Strategy and Growth for Tradies and Contractors

The Site Shed is a global podcast for tradies and contractors who want clearer systems, stronger strategy, and steadier business growth . Each episode is designed to educate and inform around the topics that matter most in running and scaling a modern trade business. Hosted by former plumber and digital agency owner Matt Jones, the podcast dives into real-world conversations on marketing, operations, apprenticeships, technology, hiring, leadership, finance, and more, all tailored to the trades and construction industry. You’ll hear practical insights, honest lessons, and expert perspectives from across the globe. Whether you work as a tradie, contractor, builder, electrician, landscaper, or run any service-based business, you’ll find ideas and experiences you can put into action straight away. If you're ready to work smarter, not harder, The Site Shed gives you the tools, frameworks, and viewpoints to

The Site Shed | Systems, Strategy and Growth for Tradies and Contractors is a business podcast hosted by Unknown Host, with 511 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts The Site Shed | Systems, Strategy and Growth for Tradies and Contractors, a business show with 511 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #512

  You're the CEO of Your Health (Most Men Find Out Too Late) | ft. Dr. Stephen Sanders | Ep. 512

  Aug 18, 202649 min

  You're the CEO of Your Health (Most Men Find Out Too Late) | ft. Dr. Stephen Sanders | Ep. 512 ‍ Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt You can run a business on four hours sleep, servo food and caffeine for a while. Then your body sends the invoice. Matt Jones sits down with Dr. B. Stephen Sanders, founder of Whole Men's Health, a physician who hit the wall himself in his late 30s with brain fog, fatigue and low libido at the exact point his career and family life were going well. His conclusion after ten years in primary care and years running men's health clinics is blunt. Most blokes normalise exhaustion until their performance, their relationships or their health force the issue. Stephen breaks down the foundations that drive about 80 per cent of the result, which are sleep, nutrition and training, then covers what baseline blood work should actually include and how to read testosterone labs alongside symptoms instead of chasing a script. Matt and Stephen get into magnesium, vitamin D, zinc, omega 3s and creatine, why there is no one size fits all nutrition plan, the 3pm crash, peptides, and why trying to fix ten things at once collapses after 30 days. If you have been using your age as the excuse, this conversation takes it off you. Watch the full episode: https://youtu.be/6seUic6paUw KEY CHAPTERS 00:00 - Introduction 01:49 - Meet Dr. Stephen Sanders 02:41 - The Wall He Hit in His Late 30s 04:08 - Why the 40s Hit Different 07:13 - Ageing Is Not an Excuse 11:28 - Training at 40 Versus 20 12:53 - The Foundations Are 80 Percent 16:20 - Relationships and Mindset 18:14 - Sleep, Training and Nutrition 19:33 - There Is No One Size Fits All 22:58 - Supplements Worth Taking 27:07 - Get Baseline Blood Work 30:11 - Testosterone, TRT and Symptoms 31:43 - The 3pm Crash 35:02 - You Are the CEO of Your Health 36:21 - Habits Beat 30 Day Sprints 43:16 - Health Scares and Second Chances 46:14 - Phones, Kids and Presence 49:21 - Closing Remarks and Resources About the Guest: Stephen Sanders Dr. B. Stephen Sanders is a board certified family medicine physician and the founder of Whole Men's Health, with clinics in Florida and Alabama plus nationwide telehealth. He spent his first ten years in traditional primary care before hitting his own wall in his late 30s, then rebuilt himself from the inside out. He now works with entrepreneurs, business owners and high performing men on energy, hormones, recovery and long term vitality. Husband and father of four. Website: https://www.wholemenshealth.com Work with Dr. Sanders: https://www.wholemenshealth.com/provider/b-stephen-sanders-md-mph LinkedIn: https://www.linkedin.com/in/stephensandersmd CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/ If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed #podcast #thesiteshed #tradiewebguys #menshealth #burnout #tradiebusiness #testosterone #longevity Your Next Step: Join Tradie Academy , our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site Shed Instagram: @thesiteshed LinkedIn: Matt Jones Website: thesiteshed.com YouTube: @TheSiteShed If you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

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  Episode #511

  Your Customers Don't Want a Sales Pitch (Give Them a Diagnosis Instead) | ft. Chris Fresh | Ep. 511

  Aug 11, 202648 min

  ‍ Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt Most plumbing businesses are losing jobs before the technician even picks up a wrench — because they're selling when they should be diagnosing. Matt Jones sits down with Chris Fresh from The Plumbing Sales Coach to break down why the traditional hard sell is costing trade businesses revenue, reputation, and repeat customers. Chris spent seven years inside a plumbing operation — first as a customer who hated the experience, then as the person who rebuilt it from the inside. Now he coaches hundreds of plumbing companies across the US, Canada, Australia, and the UK on a service-first approach that's turned $238 average tickets into $1,400-plus. This episode unpacks Chris's four-step diagnosing framework (symptom, cause, connections, and what else works just like it) and the three-option system that's pushing some of his clients past 96% close rates without a single pressure tactic. You'll hear why every call should trace from the fixture to the main, how to present repair-replace-upgrade options that let the customer decide, and why call-out fees become irrelevant when your conversion rate is high enough. If you've ever wondered how to increase your average ticket without feeling like a used car salesman, this one's worth your time. Watch the full episode on YouTube: https://youtu.be/-Yky8V4j4iw KEY CHAPTERS 00:00 - Introduction 01:54 - Meet Chris Fresh 02:37 - Looking for Problems Is Your Obligation 07:31 - Maximising Customer Lifetime Value 09:23 - Unreasonable Hospitality in Plumbing 12:22 - The Four-Step Diagnosing Framework 14:25 - Natural Progression vs Checklists 16:40 - Photo-Based Diagnosing Process 19:16 - Increasing Average Ticket Size 21:26 - Spend More to Win the Customer 23:49 - The Seventy Thousand Dollar Lifetime Value 25:24 - When Customer Retention Falls Away 29:04 - Lessons from Car Dealerships 34:18 - The Call-Out Fee Debate 35:34 - Fixing Conversions With the Three-Option System 41:31 - Memberships That Actually Work 45:04 - Closing Remarks and Resources About the Guest: Chris Fresh Chris Fresh is the founder and CEO of The Plumbing Sales Coach, based in Indianapolis, Indiana. A former carpenter turned home service operator, he spent seven years running and rebuilding a plumbing business before launching a coaching programme that now works with hundreds of plumbing companies across the US, Canada, Australia, and the UK. His approach centres on diagnosing over selling and giving customers the information they need to make their own decisions. Website: https://www.theplumbingsalescoach.com/ LinkedIn: https://www.linkedin.com/in/christopher-fresh-2a375076/ CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/ If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed #podcast #thesiteshed #tradiewebguys #plumbingsales #salesprocess #customerexperience #tradesbusiness #serviceoversales #closingdeals Your Next Step: Join Tradie Academy , our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site Shed Instagram: @thesiteshed LinkedIn: Matt Jones Website: thesiteshed.com YouTube: @TheSiteShed If you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

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  Episode #510

  Your Business Will Never Outperform You | ft. Matt Jones | Ep. 510

  Aug 4, 20261h 5m

  ‍ Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt Most trade business owners are running flat out, grinding through 12-hour days, and wondering why nothing ever seems to get easier. Matt Jones sits down with Matthew Jones from Cube Performance to unpack why no business will ever outperform the person running it. Drawing on 35 years in the business space — including running his own plumbing business and coaching thousands of trade business owners — Matthew lays out the real reason so many owners hit a ceiling: they've accidentally become the engine of their business instead of its architect. This episode breaks down the Personal Operating System — a structured approach to protecting the three things that matter most: energy, focus, and priorities. You'll hear practical takeaways like auditing your sleep for seven and a half hours a night, scheduling 30 minutes of movement daily, blocking deep work into your calendar three times a week, and identifying the one question your team keeps asking you (because that's where your biggest dependency sits). If you've ever told yourself you're "too busy" to work on the business, this conversation will challenge that — and give you a framework to change it. KEY CHAPTERS 00:00 - Introduction 03:15 - Meet Matt Jones: Cube Performance 05:35 - Why Owners Neglect Themselves 06:40 - Running A Business Is Brutal 08:57 - The Personal Operating System 09:54 - Why You Need To Step Away 11:23 - More Hours Is Not The Answer 19:10 - Energy, Focus And Priorities 22:58 - Sleep As The Foundation 29:28 - Food, Supplements And Balance 34:44 - Movement As Non-Negotiable 36:09 - Clear Start And Finish Times 39:16 - Focus As Competitive Advantage 41:38 - The Pomodoro Deep Work Hack 48:08 - Finding Your Vital Few Priorities 60:42 - Three Audits To Start Tomorrow 65:33 - Cube Performance's Annual Conference 67:06 - Closing Remarks and Resources About the Guest: Matthew Jones Matthew Jones is the founder of Cube Performance and the Institute of Trade Professionals, based in Australia. A former plumber turned business coach, he's spent over 20 years helping trade business owners shift from being enslaved by their business to building operations that run without them. His background includes working with Olympic athletes in sprint kayaking, and he brings that same performance-driven discipline to business coaching. Website: http://www.cubeperformance.com.au/ LinkedIn: https://www.linkedin.com/in/matthewjonesthecube Catch Matt's previous appearances on The Site Shed: From A to B , Mastering Business Mindset , Pricing for Profit , Brand Planning , Managing Guilt and Planning a Profitable Business Exit . CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/ If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed #podcast #thesiteshed #tradiewebguys #businesscoaching #personaloperatingsystem #tradiebusiness #highperformance #mindset #energymanagement Your Next Step: Join Tradie Academy , our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site Shed Instagram: @thesiteshed LinkedIn: Matt Jones Website: thesiteshed.com YouTube: @TheSiteShed If you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

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  The Site Shed | Systems, Strategy and Growth for Tradies and Contractors

  How to Turn a Trade Business Into a Sellable Asset | ft. Shayne Connolly | Ep. 509

  Jul 28, 202646 min

  ‍ Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt 80% of businesses that go up for sale never actually sell. Shayne Connolly is one of the ones who did, and even he wasn't ready for what came after. He thought he'd be popping champagne. Instead, on the day the money hit the bank, he says he's never felt so deflated in his life. In this episode, Matt Jones sits down with Shayne Connolly, a returning guest who spent the last few years turning his trade business into something he could actually sell, then went through the process of doing exactly that. Shane walks through the mindset shift from "business owner" to "asset owner," why the emotional side of exiting gets ignored in favour of the mechanics, what he wishes he'd asked himself before signing anything, and why he's now building a platform to help other owners see the asset sitting in front of them before it's too late to plan for it. Watch the full episode: https://youtu.be/WGlussL7LIg KEY CHAPTERS 00:00 - Introduction 01:56 - Meet Shayne Connolly 03:38 - Two Life-Changing Events at Once 04:38 - The Emotional Side of Selling a Business 06:43 - Knowing Your Exit Number 07:55 - From Business Owner to Asset Owner 09:48 - The Golden Handcuffs Problem 12:00 - Why He'd Rather Build Than Run 23:12 - The Conversation With His Wife 25:16 - Selling to Someone He Already Trusted 34:52 - Did He Even Need to Sell? 37:47 - Why Brokers Were a Waste of Time 45:11 - The First Chapter Is: Do You Really Want This? 46:26 - Closing Remarks and Resources About the Guest: Shayne Connolly built his trade business into a genuine asset, one that could run without him, then sold it to a trusted team member rather than going through a broker. He's the author of Exit Plan and is now building OwnerHQ, a platform designed to help business owners understand the real value of what they've built and plan their exit long before they need one. Website: https://exitplan.au Software (in beta): https://ownerhq.biz CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/ If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed #podcast #thesiteshed #tradiewebguys #sellingbusiness #exitstrategy #businessvaluation #tradiebusiness #mindset Your Next Step: Join Tradie Academy , our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site Shed Instagram: @thesiteshed LinkedIn: Matt Jones Website: thesiteshed.com YouTube: @TheSiteShed If you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

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  The Site Shed | Systems, Strategy and Growth for Tradies and Contractors

  The 8 Invisible Things Customers Are Silently Judging You On | ft. Justin Herald | Ep. 508

  Jul 21, 202654 min

  ‍ Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt Being good at your trade is the price of entry now, not the point of difference. Every customer already assumes you can do the job, so it's the stuff underneath that decides whether they hire you, refer you, or quietly go looking elsewhere. Matt Jones sits down with Justin Herald, entrepreneur, speaker and the man behind Service Rebellion, to unpack the eight things every customer is silently weighing up every time they deal with a trade business, most of which have nothing to do with how good the work actually is. Justin built his first business on a $50 loan and $1.25 in the bank, grew it into a licensed brand sold in more than 180 companies worldwide, and has spent the years since studying why customers stay loyal to some businesses and quietly vanish from others. In this one you'll get the eight invisible evaluations customers make (importance, emotion, expectation, effort, certainty, understanding, personalisation and consistency), the phone call that cost four different trade businesses a job before they even picked up, and the emotional bank account concept that decides whether your business survives its next stuff-up. If a technically brilliant job still isn't winning you repeat customers, this is the missing piece. Watch the full episode: https://youtu.be/nfpOojSuPf4 KEY CHAPTERS 00:00 - Introduction 02:02 - Meet Justin Herald 02:23 - The Eight Invisible Things 04:21 - Expectation, Effort And Certainty 07:52 - Personalisation And The Phone Test 10:05 - Consistency Across Your Team 11:58 - From $1.25 To A Global Brand 16:18 - Why Service Rebellion Exists 19:13 - Say Something, Even Nothing 23:37 - The Reason Behind The Form 29:16 - Hiring For Personality 31:34 - Paying For Referrals 34:02 - The Market You're Not Tapping 37:21 - Letterbox Drops And QR Codes 45:22 - Websites Are For Storytelling 48:46 - The Emotional Bank Account 54:18 - Service Rebellion, The Book 55:52 - Closing Remarks and Resources About the Guest: Justin Herald Justin Herald is an entrepreneur, speaker and the author of nine books, including his latest, Service Rebellion. He built his first business, the Attitude clothing brand, from a $50 loan into a licensed brand sold in every country through more than 180 companies, before selling it and moving into speaking and writing full time. He now speaks at more than 100 conferences a year and works with businesses, plenty of them trades, on the customer experience standards that keep clients loyal and referring. Website: www.ServiceRebellion.com Referral system mentioned in the episode: www.ReferUsNetwork.com LinkedIn: https://www.linkedin.com/in/justinherald/ CONNECT WITH THE TRADIE WEB GUYS! Website: https://www.tradiewebguys.com.au/ YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1 Facebook: https://www.facebook.com/TradieWebGuysOfficial Instagram: https://www.instagram.com/tradiewebguys/ LinkedIn: https://au.linkedin.com/company/tradie-web-guys Matt's LinkedIn: https://www.linkedin.com/in/iamthemattj/ If you enjoyed this podcast, please take a moment to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed #podcast #thesiteshed #tradiewebguys #customerexperience #referralmarketing #customerservice #wordofmouth Your Next Step: Join Tradie Academy , our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies. Join free and grab your next growth tool here: https://tradie.wiki/pod Follow The Site Shed: Facebook: The Site Shed Instagram: @thesiteshed LinkedIn: Matt Jones Website: thesiteshed.com YouTube: @TheSiteShed If you enjoyed this podcast and the series, please take 5 minutes to leave us a review: ⭐ https://lovethepodcast.com/TheSiteShed Love the audio version of this podcast? Subscribe to the link below: ⭐ https://followthepodcast.com/TheSiteShed

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Recent guests on The Site Shed | Systems, Strategy and Growth for Tradies and Contractors. Study who booked and why before you pitch.

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