The Six Sells Podcast

The Six Sells Podcast is an independent podcast for people working in marketing, media, advertising and technology. The industry moves fast, and technological advances in particular are fundamentally changing how people across the entire ecosystem behave. This weekly show keeps up with those changes, while also trying to understand what is coming next.Available via the Six Sells website, Spotify, Apple, Amazon Music and more - https://www.sixsells.co.uk/thesixsellspodcastSix Sells is an executive visibility agency for the media and advertising industry.

The Six Sells Podcast is a business podcast hosted by Six Sells, with 152 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Six Sells hosts The Six Sells Podcast, a business show with 152 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  The Six Sells Podcast

  Relationships with Stephanie Parry on The Six Sells Podcast

  Jul 29, 202648 min

  In this episode of The Six Sells Podcast, Mike Nicholson spoke to Stephanie Parry, who is the MD UK&I for Jellyfish. Here are some of the topics we discussed in this episode: How the client/agency relationship has changed and evolved Understanding and building trust and empathy Being in a moment of punctuated change and disruption Transformational and organisational change Driving industry thinking forward Generative engine marketing and its two audiences: human and agentic What is influencing your brand Shaping technology and thinking Brand and asset perception to build and craft differently Lots of littles Adapting your strategy for your audience Influencing a creative economy The connected media conversation Meaningful, authentic brand identities Great distinctive brand work Building long term memory structures and earning consumer attention New era of marketing to share and collaborate Light years and lizard brains Storytelling that you want to buy into The onus on consumers to consciously curate and assess the information being served Looking 5 years ahead About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 150 episodes (and counting), and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

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  The Six Sells Podcast

  Media Moments With Sam Eads on The Six Sells Podcast

  Jul 22, 202643 min

  In this episode of The Six Sells Podcast, Mike Nicholson spoke to Sam Eads, who is Head of Ad Sales and Operations at Trainline. Sam has an outstanding record of increasing revenue and achieving sustainable profit growth by identifying and capitalising on opportunities to develop existing business and win new business. His impressive portfolio includes senior sales roles at Sojern and Vidoomy, Group Head of Radio and Digital Audio at Bauer Media, and Head of Advertising and Partnerships at First News. Here are some of the topics we discussed in this episode. Journeys with brands Understanding attention in apps Working in the commuter segment Doing something different in the space and adding customer value Starting with the audience and building from there with integrity Media that’s going places Retail and commerce media and understanding audience behaviour Challenging yourself and listening to opinions in a feedback loop How AI is improving the business and optimising the team Being in an industry of relationships Contextually relevant moments during your journey Thinking outside of display and video placements to be brand sticky Shifting the narrative within the space Building what brands want to see Building out user level ID tracking What the future looks like and how positive pressure moves things at pace Mobility media and driving new thinking and success How small businesses can harness the power of mobility media About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 150 episodes (and counting), and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk ‍ Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

  ListenShow Notes
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  The Six Sells Podcast

  Human First AI with Fern Potter, James Harris and Sarah De Martin on The Six Sells Podcast

  Jul 16, 202652 min

  In this episode of The Six Sells Podcast, Mike Nicholson spoke to Fern Potter, James Harris and Sarah De Martin from Intelligent Assistance. Intelligent Assistance combine human intelligence with artificial intelligence to solve real business challenges in the new AI economy. Here are some of the topics discussed: Moving at pace as a start-up business Listening to customers to gather information and make meaningful change Using AI to grow and deliver outcomes Filling the adoption gap with meaningful technology Human first, human last Optimising the ‘everyday’ in ways that were not previously possible The differences between agents and engines Saving time for businesses Upskilling teams for future with AI The importance of integrity and trust Delving into who drives the content AI meeting customers ‘where they are at’ The challenge of deep fakes and the importance of brand safety and building safeguarding Technology that filters what’s real and what’s not Good and poor practices within AI The gender gap in the application and use of AI How people can keep up with the daily changes within AI Staying curious and exploring the rabbit hole Thinking about things differently and the societal shift About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 150 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

  ListenShow Notes
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  The Six Sells Podcast

  How to Scale AI with Aurelia Noel on The Six Sells Podcast

  Jul 8, 20261h 3m

  In this episode of The Six Sells Podcast, Fern Potter spoke to Aurelia Noel, who is the Head of Innovation and Transformation at dentsu X. Aurelia is a recognised online expert with 25 years international experience leading global digital strategy and implementation of complex, enterprise-level digital projects in multinational and multicultural B2B and B2C environments. Her impressive portfolio includes Global Digital Partner of Digital Transformation at Carat, Head of Marketing Europe at Urban Outfitters and senior roles at Premier Inn, amazon, Digital River and Dell. Here are some of the topics we discussed in this episode. How curiosity, bravery, scepticism and trust will push you to innovation Simplifying your ideas and vision so that people can follow you The importance of scaling your innovation How AI impacts innovation and the human vs technology debate AI as an ‘agent colleague’ and second brain The challenge for women in AI and recent studies Investing in women in AI Mentorship and using AI for good Bridging the global AI divide How the government can work with investors and entrepreneurs that is outside of the US Misinformation, media manipulation and how people access information Brand safety and suitability within AI Ethical AI principles within brands and their reputation and purpose Sustainability in AI and how we can use it to solve human challenges Using AI to solve business situations to make the workforce more prepared and agile What the next year in AI might look like About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 150 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

  ListenShow Notes
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  The Six Sells Podcast

  Kindness in Media with Jo Blake on The Six Sells Podcast

  Jun 23, 202636 min

  In this episode of The Six Sells Podcast, Mike Nicholson spoke to Jo Blake, who is the Head of Investment at Mi Media. Jo’s senior career has been spent at the helm of award-winning campaigns and pioneering initiatives at companies including Saatchi & Saatchi, Zenith Media, Carat, and Havas Media Group. She is also an advisor and committee member for Women in Trading and Campaign’s Woman of the Year 2026 for mentoring. Here are some of the topics we discussed in this episode. The agility of indy agencies The importance of curiosity and a ‘can-do’ attitude The two types of kindness : truth and championing and showing up on a personal level Having ‘proper’ conversations and having empathy. Pockets of kindness depending on your management team Being firm but fair The re-emergence of swearing and the aggressive boss Mentoring and the Women in Trading group The power of mentoring and transferring life experiences Bringing a different way of doing things About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email hello@sixsells.co.uk ‍ Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

  ListenShow Notes

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