The Skindustry

The Skindustry is a business podcast for ambitious skin professionals who want to grow, scale and lead with confidence. I share the real lessons from 12 years in the industry and 10 years as a clinic owner - so you can build a thriving business without learning everything the hard way.

The Skindustry is a arts podcast hosted by Paige Whitehead, with 21 episodes on record and a Required Pod Score of 80.

Paige Whitehead hosts The Skindustry, a arts show with 21 episodes published.

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  Episode #22

  The Three Black Friday Mistakes That Cost You

  Sep 30, 202624 minS1

  This week I'm telling you all about why my Black Friday's flopped A couple of regulars booked, a few likes from people who were never going to come in, and then January arrived with barely anything in the diary. In this episode I'm telling that story properly, because the three mistakes behind it are the same three I see clinics make every single November. I'm going through each one, why December was never the month that needed saving, and the one question every client is asking in their head before they book. If you can't answer it, no discount will save you. Same clinic, same me, same clients. The only thing that changed was the plan. In this episode The Black Friday that flopped, and what January looked like afterwards Mistake one: discounting the treatment that was already busy Mistake two: starting five minutes before Black Friday Mistake three: selling to people who don't know you yet Why December fills itself, and why January and February are the months your offer should be built for The one question to ask before you put any offer together What I'm doing differently this year, and a hint at what I've been building over the summer Your homework this week Write down who your Black Friday offer is actually for. One person, described properly. Not "women who want good skin" but who, specifically? Next Monday - I tell you what I've been building. If you want to hear it before the episode goes live, the VIP WhatsApp group gets it first Join the VIP WhatsApp group ⬅️ Connect with Paige Instagram Foxie Skin Clinic If this episode landed, share it with a clinic owner who's still planning Black Friday the week before

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  Episode #21

  Is Virtual the Future of Treating Acne? With Ella from Ell Skinn

  Sep 18, 20261h 16mS1

  This week I’m joined by Ella from @ell.skinn , acne specialist and the woman behind a hugely successful virtual acne programme that’s producing some seriously impressive transformations We chat about Ella’s journey into the skin industry, how she found her niche in acne and how her business has evolved as she’s become more specialised. A BIG part of this episode is virtual acne programmes - how Ella runs hers, what actually happens behind the scenes, how she supports her clients remotely and, most importantly, how she’s getting incredible results without relying solely on what happens inside the treatment room. We also get into the business side of it all: niching down, building something outside of traditional appointments, managing virtual clients and creating a business that isn't completely dependent on physically treating clients all day. And we talk about something I think every skin therapist needs to hear - what actually makes you better at your job. Continuing to learn, asking better questions, understanding what's happening beyond the surface of the skin and becoming a therapist who can look at the bigger picture rather than simply reaching for another product or treatment. If you're a skin therapist who wants to specialise in acne, improve your results, introduce virtual support or simply become better at what you do, there are SO many takeaways from this conversation. ️ Follow Ella: @ell.skinn Follow the podcast: @theskindustry_

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  Episode #20

  Just 40 Minutes of Me Losing My Mind

  Sep 7, 202649 minS1

  This week’s episode is a little different. There are no business lessons, skin education or groundbreaking strategies… just 40 minutes of me yapping about the absolute chaos of moving house It has now been 10 days since we picked up the keys and, thanks to some very unwanted visitors, we’re still not actually able to live there. Throw in the wrong keys, faulty locks, my dog becoming unwell and one problem after another, and it’s safe to say this move has tested every last bit of patience I have So grab a cuppa and settle in for a very honest, very unfiltered life update as I talk you through everything that has gone wrong and how I’m attempting not to completely lose my mind. Sometimes you don’t need an educational episode. Sometimes you just need a good yap Next week, we've got the incredible @ell.skinn on talking all things virtual acne programmes - this is one you don't want to miss!

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  Episode #19

  I Finally Went on Holiday Without Money Stress - Here’s What Changed

  Aug 3, 202641 minS1

  What if your skin business could continue making money even when you weren’t physically in the clinic? For 12 years of being self-employed, taking time off always came with financial stress. Before every holiday, I would spend weeks saving, squeezing extra clients into my diary and worrying about how I was going to cover the income I’d lose while I was away. But this time was completely different - all because I had created additional income streams that weren’t completely dependent on me being in the treatment room The day before my holiday, I created an e-book for skin specialists all about cortisol and the effect it can have on acne. It cost me nothing but 3 hours of my time, I didn’t even launch it across my social media, and it generated £750 in just three hours. The best part? That resource now exists forever and can continue making sales without me having to create it again. In this episode, I’m breaking down: ✨ What passive income actually means ✨ How skin specialists can create it ✨ The different types of digital products you could sell ✨ How much money you could realistically make ✨ The systems you need running in the background ✨ Why your knowledge is more valuable than you realise ✨ How passive income can help make your business more “bomb-proof” ✨ The honest reality of creating income that isn’t tied to your treatment diary I also share how my digital resources and virtual Acne Blueprint programme allowed me to go on holiday without money stress for the first time in my entire self-employed career. This isn’t about giving up the clinic or making money without doing any work. It’s about creating something valuable once, setting up the correct systems and allowing your business to continue earning while you’re treating clients, enjoying a day off, sleeping or lying beside the pool If you’re tired of knowing that the moment you stop working, your income stops too, this episode might completely change the way you think about your skin business. Listen now, share the episode to your stories and tag me at @theskindustry_ and @foxieskinclinic

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  Episode #18

  Overwhelmed, Uninspired & Ready to Stop Posting? Listen to This First

  Jul 27, 202629 minS1

  If showing up on social media feels harder than usual right now, you’re definitely not the only one. So many skin specialists are feeling stuck in a content lull. You’re spending hours thinking about what to post, questioning whether anyone is even seeing it and wondering how you’re supposed to stay consistent when your content doesn’t seem to be bringing in new clients. In this episode, I’m talking honestly about why social media feels so overwhelming at the moment and how to get yourself moving again without putting even more pressure on yourself. We’re covering: • How to work through a creative lull when you feel completely uninspired • Why posting more content isn’t always the answer • What makes content effective when you want to attract new clients • How to create posts that speak directly to the people you want to work with • Why your content may be getting engagement but not converting into bookings • How to stop overthinking every post and start creating with more intention • Why content isn’t the only way to grow your business • How to find and connect with potential new clients through your DMs • The difference between starting genuine conversations and sending cold, salesy messages You don’t need to go viral, post every day or force yourself to constantly come up with brand-new ideas. You need a clearer strategy, content that speaks to the right people and the confidence to actively create opportunities instead of waiting for clients to find you. If you’ve been feeling invisible online, comparing yourself to everyone else or wondering whether there’s any point in posting anymore, listen to this episode before you give up. If you enjoy the episode, share it on your stories and tag @theskindustry_ and @foxieskinclinic so I can see you’re listening ✨

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