
Episode #58
Should Whale Clients Be Part Of Your Service Mix Right Now?
<p>Conventional advice from pundits says never serve "whales" in your consulting business. But what if they're wrong? (Hint: they are.) A whale model CAN work in the right circumstances, provided it’s a fit with how you like to work and you design and price them correctly. </p><p>Here’s my advice on whether (and how) to add whale clients to your service mix:</p><p>What exactly makes a client a whale?</p><p>A few examples of highly successful whale business models—how they’re structured and how much revenue they deliver.</p><p>Why conventional "wisdom"...






