The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry. Hosted by veteran broadcaster and voice artist Matt Cundill , The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode. Each episode explores the craft, business, and culture of audio , covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues
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Episode #522
David Marsden (March 2, 1941 – September 25, 2026)
Sep 29, 202623 min
We remember David Marsden, who passed away on September 25 at the age of 85, by revisiting a conversation recorded in December 2016, during the early days of the Sound Off Podcast. David helped shape the Spirit of Radio at CFNY, and his passion for discovery continued through NYthespirit.com. When we spoke, he was looking ahead—exploring how the internet could give broadcasters the freedom to be creative and listeners the chance to discover music they wouldn’t hear elsewhere. We talk about the parallels between FM’s early days and internet radio, what broadcasters misunderstood about younger audiences, and the lessons he learned from pioneering online radio at Iceberg. David also shares the thinking behind NYthespirit.com , from giving DJs creative freedom to making audio quality a priority. Nearly ten years later, his conviction still resonates: “It’s not about the platform; it’s about what you put on the platform.” This episode includes references to events and offerings from the original December 2016 recording. We’re sharing it again in memory of David—and to spend a little more time with his voice, his ideas, and his love of music. Please sign up for the SOUNDING OFF Newsletter. All the things that went unsaid on the show. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Susan Reade got her start in Edmonton radio wearing an orange Tina Turner wig and leopard-print pants as CHED’s “Janet from Another Planet.” As she prepares to retire from Stingray, I catch up with her to talk about a career that took her from the morning show to sales and leadership—and why she still believes in radio. Susan shares how a difficult experience as a talk show producer in Vancouver led to selling postage meters at Pitney Bowes. The sales training was valuable; the passion for postage wasn’t there. A chance encounter with former colleague Mike Bowman helped her connect the dots between what she loved and what she was good at. That discovery took her to Toronto to help launch a country station, before eventually bringing her home to Edmonton. We compare notes on our Edmonton years, including her time at Easy Rock, launching Magic 99, and leading sales for The Bear and TSN. I ask what makes someone good at selling radio, how the move from diary ratings to people meters affected advertising rates, and where the industry missed opportunities to build stronger relationships with listeners online. Susan also shares how Marty Forbes and Karl Stark recognized her leadership potential before she saw it herself. We get into the return of local sports talk with Sports 1440 and Jason Gregor, the importance of streaming, and how Dash Sync connects an advertiser’s audio message with a visual on the dashboard. I also explain why I see TuneIn as the Yellow Pages of audio—and why keeping a station easy to find on smart speakers matters to its future. Along the way, we talk about the strength of local radio in Edmonton and Kamloops, what Susan has planned for retirement, and how she responds when someone tells her radio is dead. Please sign up for the SOUNDING OFF Newsletter. All the things that went unsaid on the show. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
Nigeria has consistently been one of the top five countries listening to this podcast. With so much great English-language radio being made there, I wanted to hear more about what’s working—and what’s changing. Dami Dawson is an award-winning writer and new media executive based in Lagos. Dami’s career has taken him from radio into television and digital media, including his work at Pulse and now TVC Communications. He also manages Rewind 107.9 FM, “where nostalgia lives.” We explore what it’s like to make radio in Nigeria in 2026, and I hear plenty of parallels with North America: questions about audience measurement, pressure to hire personalities based on social media followers, and the challenge of keeping experienced broadcasters behind the microphone. Dami explains why conversation connects with Lagos listeners, how broadcasters can build a social audience without sacrificing substance, and what holds back emerging Nigerian creators. He also shares why he believes radio hasn’t died—it has lost its soul—and what it will take to bring that connection back. Please sign up for the SOUNDING OFF Newsletter. All the things that went unsaid on the show. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. You can see how well this episode does in Nigeria. Thank you Megatrax for continuously supporting the show See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
New From the Sound Off Media Company! What happens after a dog leaves a research laboratory—and begins learning how to be a dog? Dogs Beyond the Lab , a podcast about former research dogs and the people helping them discover life on the other side. Join John Ramer of Kindness Ranch , Lori Cohen of The Beagle Alliance , and behaviour specialist Chelsey Marino of Command Canine for honest conversations about rescue, rehabilitation, and the patient work of building trust. Through stories from adopters, fosters, and experts, the series explores the setbacks, surprises, and small victories that make a second chance possible. From a first walk to feeling safe in a new home, these experiences reveal how deeply dogs and people can change each other’s lives. If you’ve ever loved a dog, there’s something here for you. Enjoy this trailer, then follow Dogs Beyond the Lab and explore the full episodes at beyondthelab.dog . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
I went to Pod Summit YYC for the first time last year, and it quickly became one of my favourite podcast events. In this episode, I talk with founder Tim Truax about what makes it different—and why he believes community is the answer to the isolation many podcasters experience. We talk about Calgary’s growing podcast scene, the need for a truly Canadian podcast event, and how Pod Summit brings independent creators and industry leaders together without feeling like a typical conference. Tim also previews this year’s speakers, live podcasts and hands-on workshops, including sessions on audio branding, storytelling and audience growth. Pod Summit YYC takes place October 16 and 17 at The GRAND in downtown Calgary. I’ll be there—and whether you already have a podcast or are simply curious about starting one, this conversation explains why you might want to be there too. NEW! The podcast is now available in on video on Apple Podcasts , iHeart, and Amazon Music in the USA. (And naturally YouTube) Please sign up for the SOUNDING OFF Newsletter. All the things that went unsaid on the show. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here. Thank you Megatrax for continuously supporting the show See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
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