
Episode #259
Beyond the Follow: Influential on creator marketing as real media spend
In this conversation on The Speed of Culture podcast, Matt Britton talks with Ryan Detert, Founder and CEO of Influential . Ryan details his path from running parody accounts with 30 million followers to building the largest influencer marketing company by revenue. He talks about how data and measurement turned a novelty into an enterprise media channel, the realities of bots and AI slop, and his experience of building a business with your closest friends and family. Follow Suzy on Twitter: @AskSuzyBiz Follow Ryan Detert on LinkedIn Subscribe to The Speed of Culture on your favorite podcast platform. And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.






