The State of Sales Enablement

Welcome to the State of Sales Enablement podcast. Insights and actionable advice from B2B sales and sales enablement leaders that share what it takes to achieve sales enablement excellence.

The State of Sales Enablement is a business podcast hosted by FFWD Revenue, with 156 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

FFWD Revenue hosts The State of Sales Enablement, a business show with 156 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #156

  Troubleshooting Enablement with Ciara Byrne | Interview

  May 7, 202536 minS0

  <p>In this episode of Troubleshooting Enablement, Devon McDermott sits down with Ciara Byrne - VP of Revenue at SupportNinja - to explore how enablers can scale smarter by partnering with outsourced teams.</p><p>Ciara’s career has spanned sales enablement, operations, pricing, and executive leadership across global organizations. Today, she’s building high-performing teams and enablement strategies that actually move the needle—and she’s bringing that wisdom to help listeners navigate one of the most debated topics in enablement today: outsourcing.</p><p>If you’ve ever found yourself buried in priorities, asked to scale without headcount, or wondere...

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  Episode #155

  Troubleshooting Enablement with Felix Krueger | Interview

  Apr 9, 202540 minS0

  <p>In this episode of Troubleshooting Enablement, Devon McDermott sits down with Felix Krueger—former consultant, startup founder, and longtime enabler—to explore what it really takes to go from in-house to independent.</p><p>From his early days in enterprise enablement to building and selling his own company, Felix has worn nearly every hat in go-to-market. Today, he’s back in-house at CarSales while continuing to advise enablers looking to branch out on their own.</p><p>If you’ve ever considered becoming a consultant, questioned how to package your skills, or wondered how to find clients without selling your sou...

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  Episode #154

  Statistical Enablement with Dr. Tom Tonkin | Interview

  Mar 26, 202539 minS0

  <p>In this episode of The State of Sales Enablement, Coach K sits down with Dr. Tom Tonkin—sales enablement OG, academic, and data whisperer—to explore what truly makes enablement work.</p><p>From his early days as a sales leader at Oracle to earning a PhD in Organizational Leadership, Tom’s unique journey has equipped him with rare insight into what actually moves the needle in sales performance. Today, he’s on a mission to bring statistical rigor to the world of enablement—and help practitioners avoid chasing shiny objects.</p><p>If you’ve ever relied on vendor repor...

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  Episode #153

  High Impact SKOs with Kunal Pandya | Interview

  Mar 12, 202535 minS0

  <p>In this episode, host Felix Krueger sits down with Kunal Pandya, VP of Global Revenue Enablement at Corsearch and Founder of Sales Velocity Labs, to break down the strategy behind running a highly effective SKO.</p><p>With 17+ years in enablement, Kunal has refined an approach that aligns SKOs with business outcomes, maximizes engagement, and ensures key learnings translate into real sales impact.</p><p>Here’s what we cover in this episode:</p><p>The 5 golden rules of SKOs – why focusing on how teams feel can make all the difference</p><p>Connecting SKO content to business strategy – how to...

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  Episode #152

  The SPARE Method with April Petrey | Interview

  Mar 5, 202539 minS0

  <p>How do you build a scalable, effective sales process—without overcomplicating it?</p><p>In this episode of The State of Sales Enablement, Coach K (Jonathan Kvarfordt) sits down with April Petrey, sales enablement consultant and creator of the SPARE Method, to talk about building minimum viable sales processes and onboarding programs for fast-growing businesses.</p><p>What you’ll learn in this episode:</p><p>✅ The SPARE Method – A framework for scalable, resource-light sales processes</p><p>✅ Why alignment across sales, marketing, and product is critical for growth</p><p>✅ The importance of exit criteria and why most sales proces...

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