
The Strength Connection
How HYROX Became a Global Fitness Movement w/ Andrew Sugerman
Welcome to the Strength Connection! Andrew Sugerman is the CEO of Centr, a global performance fitness brand and the Official Competition Equipment Partner for HYROX, the fastest-growing fitness sport in the world. In this episode, Andrew shares his journey from Disney to leading Center, exploring lessons in branding, community, and resilience, and delves into the rapid growth of High Rocks and the power of community in fitness. Learn more about the Centr x HYROX ecosystem: IG: https://www.instagram.com/centrfit/?hl=en Website: https://centr.com/ For gym owners and operators interested in Centr x HYROX commercial opportunities: https://shop.centr.com/pages/commercial?utm_source=Podcast&utm_medium=TheStrengthConnection&utm_campaign=Podcast Try the Centr App (includes the only HYROX-certified digital training programs): https://centr.com/p/hyrox/all-programs?utm_source=Podcast&utm_medium=TheStrengthConnection&utm_campaign=Podcast

