The STRONG Roofer™ w/ Adam Bensman

“Because your company is only as STRONG as you are.” Forward-thinking roofers tune in to get help building STRONG companies, sales teams, leaders, systems, marketing, relationships, culture, and financials. Whether you own a own a roofing company, manage one, or sell roofs - subscribe to the channel for content that will help you: 1) Close even more roofing sales. 2) Adapt to new roofing industry trends and changes. 3) Take control of your roofing marketing and lead generation. 4) Improve D2D roofing sales. 5) Build the roofing company of tomorrow. Hosted by Adam Bensman - Started in D2D roofing sales in 2011 - Former Roofing Company COO (multi-state) - Creator of the Roof Strategist Sales System (used nationwide for retail + storm) - Founder of The Roofing STRONG Alliance by TAMKO™ (formerly known as the Roofing & Solar Reform Alliance) - Author of the #1 Best-Selling Book: The Roofing Sales Survival Guide: Beat the Odds, Overcome Yourself, and Win Big Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO makes no representations or warranties regarding the content.

The STRONG Roofer™ w/ Adam Bensman is a business podcast hosted by Unknown Host, with 687 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts The STRONG Roofer™ w/ Adam Bensman, a business show with 687 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #689

  How to Build a “Zero Excuses” Sales Team

  Aug 26, 202623 min

  No matter how talented your sales team, sometimes it can feel like you just aren’t growing the way you want to. Even when it feels like you have all the pieces in place. And it hurts even more when you hear things like, “I can’t win against these cheap roofers.” “No one is buying right now.” What if I told you that it may not be your sales team’s fault, and that there could be a framework to running a sales team you can count on? Watch this new interview with Jon Broce to hear how he did it. P.S. Do you want help building, training, and running a high-performing sales team? You can get the tools, training, and community support inside the Roofing STRONG Alliance™. Learn more or apply to join: https://rsa.pro/ ============= Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/ Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost. FREE Starter Membership (RSA): https://rsa.pro/free PODCAST Apple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe FOLLOW Facebook Instagram TikTok LinkedIn The views and opinions expressed are based on Adam Bensman's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Dan Walrack's personal experiences in the roofing industry. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Revenue and performance figures cited are specific to the speakers and are not guaranteed. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations. Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

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  Episode #688

  After 27 Years in Roofing Sales, This Is STILL His Daily Routine

  Aug 20, 202618 min

  He’s been selling roofs for 27 years and calls himself a ‘Dinosaur.’ Dan Walrack has thrived in the massive changes our industry has seen. But Dan said there’s one thing that has not changed much for him over the last 27 years - his daily routine. These daily habits have helped him become one of the most successful people I’ve ever met in residential roofing sales. In this ‘behind the scenes’ style interview, Dan shares: - His “3 goals everyday” practice - Why he chases ‘NO’ more than yes - How he wins today, every day - How he gets homeowners chasing him (so he doesn’t have to knock) - How he protects his evenings and does not work late anymore Watch and share the interview: After 27 Years in Roofing Sales, This Is STILL His Daily Routine. P.S. Sales habits aren’t born overnight. We build them with repetition and reinforcement: https://rsa.pro/ ============= Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/ Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost. FREE Starter Membership (RSA): https://rsa.pro/free PODCAST Apple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe FOLLOW Facebook Instagram TikTok LinkedIn The views and opinions expressed are based on Adam Bensman's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Dan Walrack's personal experiences in the roofing industry. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Revenue and performance figures cited are specific to the speakers and are not guaranteed. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations. Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

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  Episode #687

  He Sold His Roofing Company... Here’s What He'd Do Differently

  Aug 18, 202610 min

  He helped grow MHI from $3M to $17M in four years before selling the company. So I sat down with Jon Broce and asked a simple question: Looking back, what would you do differently? His answer turned into a great conversation about the mistakes that slow growth, cause chaos, and reduce profitability. Watch this new video to discover: How Jon worked backwards from production capacity instead of asking, “How much can we sell?” The simple “dollars per day” calculation that helped them decide which services to cut. Why having the right playbook isn’t enough... and what actually separates roofing companies that execute from those that stay stuck. If you’re trying to build a simpler, more profitable roofing company without reinventing the wheel, I think you’ll get a lot out of this one. P.S. Are you interested in the systems, sales training, and guidance from people like Jon Broce who have actually scaled roofing companies? This might be for you: https://rsa.pro/ ============= Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/ Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost. FREE Starter Membership (RSA): https://rsa.pro/free PODCAST Apple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe FOLLOW Facebook Instagram TikTok LinkedIn The views and opinions expressed are based on Adam Bensman's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Jon Broce's personal experiences in the roofing industry and as a Mentor in the Roofing STRONG Alliance by TAMKO™ community. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, business valuations, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Revenue and performance figures cited are specific to the speakers and are not verified by or guaranteed by TAMKO. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations. Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

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  Episode #686

  He Rarely Knocks Doors Because of Referrals. Here's How.

  Aug 12, 20266 min

  One of the best roofing salespeople I know rarely knocks doors. Dan Walrack gets roofing customers coming to him so he doesn’t need to knock doors all the time. He shared his strategy that’s helped him become a referral machine over the last 20 years. Whether you’re in your 1st year, or have been doing this for decades, you’ll likely learn at least one thing that will help you earn more referrals. Watch this new interview and pay close attention to: 1) The script that Dan uses 2) When and how he asks for referrals 3) The long game play that many overlook I hope this video helps you and your team serve even more homeowners in today’s challenging market. P.S. You can start using the done-for-you marketing material that Dan and I talk about in the video as a Member of the Roofing STRONG Alliance™. If you’re a Member, go to the ‘Marketing Battle Pack’ and then watch ‘The Complete SALES Strategy’ for step-by-step instructions. Not a Member yet? Learn more or apply to join: https://rsa.pro/ ============= Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/ Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost. FREE Starter Membership (RSA): https://rsa.pro/free PODCAST Apple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe FOLLOW Facebook Instagram TikTok LinkedIn The views and opinions expressed are based on Adam Bensman's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Dan Walrack's personal experiences in the roofing industry. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Revenue and performance figures cited are specific to the speakers and are not guaranteed. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations. Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

  ListenShow Notes
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  Episode #685

  7 Closing Techniques Every Roofing Sales Rep Should Know

  Aug 10, 202610 min

  The best salespeople don’t “hard close” at all. They simply guide the homeowner naturally toward the next step. So if you’re not closing as much as you want to, or if you feel awkward, sleazy, or pushy, then this new video is for you. Watch to learn my top 7 closing techniques: 1) The Comfort Close 2) The Options Close 3) The Ask-less Close 4) The If-Then Close 5) The Install Date Close 6) The Negative Agreement Close 7) The From-To Close Every roofing sales rep should know these because they actually work. Feel free to share this with your team or play this video in your next sales meeting. P.S. Want to improve your close rates? Join me inside the Roofing Strong Alliance™: https://rsa.pro/ ============= Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/ Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost. FREE Starter Membership (RSA): https://rsa.pro/free PODCAST Apple Podcasts: https://apple.co/3fSQiev Spotify: https://bit.ly/3eMAqJe FOLLOW Facebook Instagram TikTok LinkedIn Views and opinions expressed are based on the speakers' personal experiences in the roofing industry prior to working with TAMKO. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, insurance claims, financing, legal matters, compliance, or business transactions. All references to insurance policies, claims processes, deductibles, depreciation, or coverage are general in nature and for illustrative purposes only — actual insurance terms, coverage, deductibles, policy exclusions, and claim outcomes vary by carrier, policy, state, and individual circumstances. This video does not constitute insurance, public adjusting, or claims-handling advice. Contractors must independently ensure that their communications with homeowners regarding insurance claims, coverage, deductibles, and out-of-pocket costs comply with all applicable federal, state, and local laws, including state-specific restrictions on contractor involvement in insurance claims, public adjuster licensing requirements, anti-rebating statutes, and consumer protection regulations. Financing examples are illustrative only; terms, availability, and required disclosures vary by lender and state. Viewers are encouraged to consult qualified legal, insurance, and compliance professionals before applying these concepts or making any decisions related to their business operations. Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

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