The Superwall Podcast

The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you're building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy.

The Superwall Podcast is a business podcast hosted by Superwall, with 49 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Superwall hosts The Superwall Podcast, a business show with 49 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  The Superwall Podcast

  Nick Lawton - #1 UGC EXPERT Reveals How To Market Consumer Apps

  Aug 6, 202644 min

  Nick Lawton sees which UGC campaigns print money. Some brands spend $700,000 a month through his platform, SideShift, and stay profitable. In this episode of The Superwall Podcast, Nick breaks down his UGC playbook with host Joseph, from a $2,000 test budget to a six-figure growth engine. Why AI UGC racks up vanity views but rarely converts The 20/80 budget split top spenders use across creative and performance The 5% engagement rate that signals a video is ready for paid spend How to define content market fit instead of chasing raw views Remixing proven formats 10-20% to ride the algorithm without copying The $600 retainer plus CPM structure that keeps creators bought in The 90/10 split: scale your winner, keep testing new formats Starting paid ads at $100 a day and scaling on ROAS Whether you're testing your first format or scaling to enterprise budgets, this is the UGC roadmap. Follow Nick on X: @nicholasnlawton Connect on LinkedIn: linkedin.com/in/nicklawton100 Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

  ListenShow Notes
• 

  The Superwall Podcast

  Patrick Stuart-Constant & Pablo Sánchez - $16M AI CEOs: How to Make $1.3M/Month With AI Apps

  Jul 30, 202655 min

  Patrick Stuart-Constant & Pablo Sánchez runs Sociaaal on pure data. 22 apps, 40M+ downloads, $16M annualized revenue, and once $1M in revenue per employee. All on a single $1M raise. In this episode of The Superwall Podcast, Patrick and Pablo break down the machine behind a profitable AI-native app studio with host Joseph. Buying post-viral apps cheap, then scaling them into their biggest winners Why removing the onboarding paywall on Celebs made more money, not less Running 4,000 fully AI video ads a month for over two years Why AI ads made them grow the human team, not cut it The "infinite search space" behind how they test creative Tagging every AB test's reasoning to hand decisions to AI agents Doubling ARPU across the portfolio in 12 months Steal their playbook. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

  ListenShow Notes
• 

  The Superwall Podcast

  Steve Young - Beginners Guide to Buying & Selling Apps 2026

  Jul 22, 202649 min

  Steve Young buys apps like rental properties. He finds undermonetized apps that already have downloads, takes out a small loan, and profits from day one on money that isn't even his. In this episode of The Superwall Podcast, Steve breaks down the app acquisition playbook he's used since 2010. The loan structure that lets him buy a $10K/month app for almost none of his own cash How one hard paywall doubled the trial start rate from 6% to 13% Why the title and subtitle are 80% of ASO The migraine keyword that turned a $1K app into $8-10K/month How a keyword doing just 30 searches nets 100-150 downloads a day Why distribution, not features, is the real moat Whether you're buying your first app or building from scratch, this one shows you how to turn undermonetized apps into cash machines. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

  ListenShow Notes
• 

  The Superwall Podcast

  Josh Peleg - $172M of App Building Advice in 50 Minutes

  Jul 10, 202651 min

  A meditation app getting 25K downloads a month is pumping over $1 million in monthly revenue. Josh Peleg says that ratio is only possible because consumer pricing psychology just got reset. In this episode of The Superwall Podcast, Joseph sits down with Josh Peleg, VP of M&A at BlueThrone. After three years buying game studios for Plarium (the company behind $3B+ Raid: Shadow Legends), Josh now acquires consumer apps for seven and eight figures. Here's his six-rule playbook. Why ChatGPT reset the pricing anchor to $20/month The math: $30M ARR takes 500K payers at $4.99, just 125K at $20 The category rule Flo used to become the first women's health unicorn Why 50% year-one resubscription signals a nine-figure asset Organic benchmarks: 50%+ is great, under 20% means you're on a UA treadmill How Runna became the front of Strava's funnel The exit timing mistake that cost MyFitnessPal $100M The four buyer types and the narrative each one pays for Sell before you need to. Let the buyer pay for the peak. Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

  ListenShow Notes
• 

  The Superwall Podcast

  Cedric Roberge - I speedran an ai app to $100k in 70 days.

  Jul 1, 202653 min

  Cedric Roberge hit $100K in revenue in 70 days. As a college student. His app, Pep AI, did it by studying every successful GLP-1 app, then doing the exact opposite. In this episode of The Superwall Podcast, Cedric walks Joseph through the exact playbook: signing every peptide creator in the space, going from $30K to $50K to an $80K month pace, and the link-in-bio test that kept downloads rolling with zero posts. Why slideshows outperform talking head UGC across 100 creators The trial month deal structure: 4 videos, 4 stories, link in bio 20% one-time commissions that make creators post extra 1,000+ DMs a week, opening with "paid promo affiliate deal?" $2.50 cost per download from reposting organic winners on Meta Age-based onboarding that stopped killing signups Follow Cedric on X: https://x.com/Cedric_Roberge LinkedIn: https://www.linkedin.com/in/cedric-roberge-3832472bb/ Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/ Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.com Follow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

  ListenShow Notes

Recent guests on The Superwall Podcast. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.