
Episode #54
The Sway Effect - Episode 54 with Lara O'Reilly, Senior Correspondent and CMO Insider Newsletter Anchor, Business Insider
For our latest episode, our Founder and President, Jennifer Risi, caught up with Business Insider's Lara O'Reilly who is a Senior Correspondent and Anchor for the outlet's CMO Insider newsletter which launched earlier this year. For their chat, Jen and Lara discussed what stood out in the first half of 2026, the evolving role of creativity and AI in marketing, how independent agencies are shaking up our industry, the trends and topics that will dominate the next four years and what pitches stand out in her inbox.






