
Episode #26
Architecting Connection through the Propinquity Effect
<p>In this episode, we explore the "propinquity effect"—the powerful psychological phenomenon that explains why we are most likely to form relationships with the people we encounter frequently. We discuss how the shift to remote work and digital spaces has stripped away the "passive collisions" of daily life, making friendship harder to maintain and fuelling the modern loneliness epidemic.Key Highlights:</p>The Science of Closeness: Discover the difference between physical and "functional" distance, and how the "mere exposure effect" tricks our brains into liking familiar faces.The MIT Dorm Study: We look back at a famous 1950 study which pr...

