The Trend Effect

The Trend Effect explores how social media has reshaped culture, consumers, and brands - for better or worse. From the team at Caliber, each week features a guest from a leading global brand as we unpack the wins, failures, and unexpected impacts of social strategies, asking one big question: how has social media changed us forever?

The Trend Effect is a business podcast hosted by Caliber, with 6 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Caliber hosts The Trend Effect, a business show with 6 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #6

  How Social Media Changed Sports (with Major League Soccer)

  Mar 17, 202631 minS1

  <p>“Before the dawn of social media and the internet age, you basically just had to take what you were given. If you missed a game, you missed a game.” - Rawan Eewshah</p><p>Major League Soccer may still be young, and its social team relatively small, but Rawan Eewshah, VP of Social Media at MLS, is thinking big. With a data-driven approach and a genuine enthusiasm for growing the league’s fan base, Rawan is finding creative ways to reach fans across generations and meet them wherever they are.</p><p>From the star power of Lionel Messi captiv...

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  Episode #3

  How Social Media Changed Snacking (with Simge Weinling-Dogrular)

  Mar 10, 202628 minS1

  <p>“Not just social, but across everywhere, effective advertising comes down to: distinctiveness, consistency, and entertainment.” - Simge Weinling-Dogrular</p><p>Simge Weinling-Dogrular, most recently the Head of Marketing and Activation, Americas at Pladis Global, has built a career around understanding what consumers truly crave. After working with snack brands like Flipz, Turtles, and Godiva, she’s learned that whether you’re setting trends or following them, targeting demographics or psychographics, it all ultimately comes down to taste appeal.</p><p>In this episode, Simge explores the power of occasion: finding the right moment in people’s calendars for a small indu...

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  Episode #4

  How Social Media Changed Fitness (with SoulCycle)

  Mar 3, 202625 minS1

  <p>“My goal is to make social media third space...That feeling after a SoulCycle class is really indescribable. I want our social media to be a reminder of that feeling.” - McKinley Hart</p><p>Host Laurel Pinson knew SoulCycle’s social strategy from back in 2019 when she was their VP of Brand and Creative, but how are they approaching social today? As SoulCycle’s Director of Social Media, McKinley Hart is focused on keeping the energy and excitement of class going long after riders leave the studio. User Generated Content has evolved into Employee Generated Content to help pull bac...

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  Episode #3

  How Social Media Changed Investing (with eToro)

  Feb 24, 202632 minS1

  <p>“The idea of social and investing is let's learn together as a group. If you take some losses, I'd rather learn from your losses than from my own… Life's better in a community.”  - Andrew McCormick</p><p><br></p><p>Social is more than just a tool for eToro, it’s baked into their DNA. Andrew McCormick is the Head of eToro US, a trading and investing platform built around social collaboration and investment education. eToro’s users don’t just trade, they participate in a global investing community. Through an active newsfeed and the ability to follow other traders...

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  Episode #2

  How Social Media Changed Healthcare & Advocacy (with Planned Parenthood)

  Feb 17, 202635 minS1

  <p>“When someone is reading our tweet in a Senate hearing, we should make sure that tweet is really accurate” - Allison Rhone</p><p>For Allison Rhone, the National Director of Social Strategy, Partnerships and Insights at Planned Parenthood, there aren’t too many chill days on the job. Since her start as the Director of Social in 2020, she has faced a pandemic, the fall of Roe v. Wade and defunding measures that have put Planned Parenthood’s clinics in peril. </p><p>But Allison’s “hope core” enthusiasm combined with rigorous fact checking and team members dedicated to innovation has...

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