The TRUST Show

Welcome to The Trust Show. I’m your host, Yoram Solomon, researcher of trust, and the author of the book of trust. In this educational podcast, I will challenge you to think differently about trust, through the 8 laws of trust and the 6 components of trustworthiness. I will share my own stories, experiences of others, trust research, and sometimes, reflect on a news item. And through those, I will show you how to build trust, be trusted, and know who to trust.

The TRUST Show is a society podcast hosted by Yoram Solomon, with 195 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Yoram Solomon hosts The TRUST Show, a society show with 195 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #196

  195: The Trust Premium Epilogue, Acknowledgements, About the Author

  Sep 2, 202526 minS0

  <p>In this episode—the final chapter reading from The Trust Premium—I read the Epilogue, the Acknowledgements, and the About the Author section, bringing the book to a close. After exploring what trust really means, how it behaves, and how to build it, this final message offers a call to action: to not just understand trust, but to truly earn it. I also share personal reflections, acknowledgments of those who supported this journey, and even some thoughts on using AI ethically in the creative process.</p> <p>Starting in the next episode, we’ll return to regular programming with bi-wee...

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  Episode #195

  194: Trust Habits: Forming New Habits that Change Old Behaviors and Build Trust (Part II)

  Aug 19, 202539 minS0

  <p>In this episode of The Trust Show, I continue reading Chapter 18 of The Trust Premium and cover the final three steps of the Trust Habits® process — the practical framework designed to help you turn positive intentions into consistent trust-building behavior.</p> <p>We’ll talk about how to make new habits stick, why involving an accountability partner increases your chances of success, and why repetition is the secret to truly becoming more trusted. This is the final chapter with new content in the book, and in the next episode, I’ll be reading the epilogue and acknowledgments as we bring t...

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  Episode #194

  193: Trust Habits: Forming New Habits that Change Old Behaviors and Build Trust (Part I)

  Aug 5, 202538 minS0

  <p>In this episode of The Trust Show, I begin reading Chapter 18 of The Trust Premium: “Trust Habits – Forming New Habits that Change Old Behaviors and Build Trust.” This chapter marks a big shift—from understanding how trust works to actually changing the behaviors that affect how much your customers trust you. I introduce the 7-step Trust Habits® framework, but in this episode, I only had time to cover the first four steps: focusing on the right customer segment, identifying limiting behaviors, defining new habits, and making them SMART. These are practical, actionable steps to help you start building habits that lead...

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  Episode #193

  192: Finding and Maximizing Your Trust Premium

  Jul 22, 202518 minS0

  <p>In this episode, we begin Part IV of The Trust Premium—the final part of the book, where we move from understanding trust to applying it through a structured process. I read Chapter 17, which introduces the Trust Premium Process, a three-phase framework designed to help you identify whether your industry rewards trust, how much of a premium customers are willing to pay, and how to target the segments that value it most. You’ll learn how to survey your industry, assess your current trust position, and prepare to build new trust-building habits that will raise your value, retention, and refe...

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  Episode #192

  S17E2: Transferrable Trust, Inbound and Outbound

  Jul 8, 202525 minS0

  <p>What makes a customer trust you before they’ve even met you? In this episode, I read Chapter 16 of The Trust Premium and explore the final behavior in Part III of the book: transferrable trust. You’ll learn how trust flows into and out of customer relationships through Reviews, References, Recommendations, and Reputation—the Four Rs. We’ll talk about how to ethically build outbound trust, how prospective customers interpret it as inbound trust, and how to avoid common missteps that damage credibility. This is where trust gets passed—not just earned—and it’s a critical part of how you grow y...

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