
Episode #22
The $77 Million Business Behind the Minnesota State Fair
Every wondered how the Minnesota State Fair actually works? It's so much more than corn dogs, Sweet Martha’s cookies, and rides. It’s a $77 million operation that becomes Minnesota’s third-largest city for a magical 12 days every summer – with hundreds of vendors, thousands of workers, major concerts, livestock, overnight logistics that include hundreds of people spending the night, and millions of visitors. On this episode of the Twin Cities Business Show, we sat down with Renee Alexander, CEO of the Minnesota State Fair, to go behind the scenes of The Great Minnesota Get Together. Renee explains how the fair makes money, why Sweet Martha’s has become such a phenomenon, how the Grandstand lineup gets booked, what happens after the gates close at 11 p.m., how vendors are selected, and what it takes to run an organization that operates year-round for an event that lasts just 12 days. She also shares the story of how she went from her first State Fair internship (a job that she originally lost out on) to becoming CEO. In this episode: 00:00 Intro: The $77 million business behind the State Fair 00:51 Why Sweet Martha’s is so successful 06:09 How the State Fair makes money 06:38 The State Fair gets 15% of food sales and 18% of beer & wine sales 07:56 The State Fair is a $77 million operation 08:10 For 12 days, the fair becomes Minnesota’s third-largest city 08:28 How Renee measures a successful State Fair 09:45 State Fair ticket prices and affordability 11:00 How to experience the fair for less money 11:50 Renee’s guide to a great day at the State Fair 15:27 Who books the State Fair concerts? 16:40 How Rod Stewart, Salt-N-Pepa and other acts end up on the lineup 18:54 The story behind the TLC/Shaggy/Bone Thugs-N-Harmony lineup 19:54 Renee’s journey from State Fair intern to CEO 29:04 The business of the State Fair Midway 29:22 Why Minnesota has an independent Midway 30:46 The Great Big Wheel is getting even bigger 33:32 The business lessons of 4-H 35:18 Why Renee says 4-H looks good on a résumé 36:07 The “whole other fair” that happens overnight 38:46 What it takes to become a State Fair food vendor 40:46 How many people work year-round to make the fair happen 57:39 What makes a good CEO—and why leadership can feel lonely 58:14 How the Minnesota State Fair stays on top 59:34 The State Fair’s new recipe book

