The Two Marketeers Podcast

Join cohosts Lindsay Waugh and Sean Patrick as they explore the broad spectrum of modern marketing, and in their own unique way, make it not only informative but pretty damn funny.From campaigns that forever changed the world to brands doing desperate things to get attention, this podcast digs deep into all aspects of modern marketing: how it influences, impacts and inspires our current culture. You’ll never see marketing the same again. Promise.

The Two Marketeers Podcast is a business podcast hosted by twomarketeers, with 100 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

twomarketeers hosts The Two Marketeers Podcast, a business show with 100 episodes published.

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  Episode #20

  Crisis? What Crisis? - Season 5 Finale

  Aug 19, 202521 minS5

  <p >Marketeers, grab your delulu mindset (yes, Sean and Lindsay are still rolling with it) and settle in—because The Two Marketeers are wrapping up Season 5 with the big question they started with: is creativity actually in crisis, or are we all just addicted to the drama?</p> <p >In this finale, Sean and Lindsay take a fast-and-loose tour through the season’s hottest debates:</p> <p >AI in marketing—friend, foe, or just another overhyped tool?</p> <p >Doing more with less (aka the marketer’s Olympic sport).</p> <p >Hybrid teams, smaller budgets, shrinking timelines—fuel for creative thinking o...

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  Episode #19

  Insight Famine - Part 2

  Aug 7, 202518 minS5

  <p >Welcome back, Marketeers! In Part 2 of the Insight Famine series, Lindsay and Sean are getting real about the crumbling state of brand strategy—and what’s behind it. Spoiler: it’s not just AI, it’s the people too.</p> <p >From the myth that “I’m not creative” to the obsession with shortcuts and the undervaluing of true strategic thinking, Sean and Lindsay unpack the root causes of today’s creativity crisis. They dig into the State of Creativity 2025 report, explore why real insights matter more than ever in marketing, and challenge the idea that creative strategy can survive without...

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  Episode #18

  Insight Famine - Part 1

  Jul 22, 202518 minS5

  <p >In this episode of The Two Marketeers Podcast, marketing strategists Lindsay Waugh and Sean Patrick dig into the latest State of Creativity 2025 report and uncover a surprising diagnosis: we’re living in an insight famine.</p> <p >Despite having more marketing data, research tools, and AI-generated outputs than ever before, something crucial is missing—real human insight. Lindsay and Sean explore how modern marketers are stuck translating facts into creative ideas without the connective tissue that makes campaigns resonate.</p> <p >Tune in as they unpack:</p> <p >Why creative confidence is on the decline in uncertain times</p> <p >H...

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  Episode #17

  The Art of Pitching

  Jul 8, 202520 minS5

  <p >What makes a pitch actually work? Is it the million-dollar deck? The standing ovation? The sushi chef flown in for extra flair? In this episode, Lindsay Waugh and Sean Patrick get real about the messy, unpredictable, often-theatrical world of marketing pitches.</p> <p >They’re talking big swings, big personalities, and even bigger questions—like why some of the best pitches don’t win, and why some of the worst ones somehow do. From pitch pressure to pitch prep, pitch theatre to pitch truth, this one’s for anyone who’s ever crafted a killer presentation and still walked away empty...

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  Episode #16

  Creative that Lasts

  Jun 24, 202522 minS5

  <p >Should You Kill Your Campaign or Build a Brand Platform? </p> <p >What makes a campaign stick—for 15 years? In this episode of The Two Marketeers Podcast, marketing strategists Lindsay Waugh and Sean Patrick dive into one of the most iconic creative platforms in modern advertising: Snickers’ “You’re Not You When You’re Hungry.”</p> <p >They unpack what made this campaign more than just a clever ad—from emotional storytelling and humour to brand consistency, cultural relevance, and performance longevity. Plus, they break down the difference between a campaign and a true creative platform, what it takes to build brand...

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