Episode #76
What If I Became an Expert By Making Content About It with Zachary Winterton | The Typecast Episode 76
Send us Fan Mail This week we’re joined by Zachary Winterton, a creative director based in Portland, Oregon, who you’ve probably already seen teaching design on TikTok. Zachary has built a huge following breaking down design history and sharing design case studies in short-form video, all while working full-time as a creative director. We get into how he taught himself design, how he made the jump from a marketing career into full-time design, and how a genuine friendship led to his first big agency job, eventually designing for brands like Nike and Jordan. We also dig into the content side of his career: why he started making TikToks back in 2019, how his content format has evolved over the years, why he thinks of content as a “future opportunities machine,” and how he’s worked through the ego and view count pressure that comes with posting consistently. Plus a preview of what he’ll be speaking about at this year’s Kernference. Grab your ticket here: https://thekernference.com All that and more when you listen to this episode: How Zachary taught himself design without going to art school His path from a marketing career into full-time design Why he takes time to mentor designers who reach out to him Juggling a full-time creative director role with content creation How his TikTok journey started with daily Photoshop tips Evolving his content format over the years, from tutorials to design case studies Working through ego and view-count pressure Why being on camera is his least favorite part of making content Connect with Zachary Winterton Instagram: https://www.instagram.com/zacharywinterton/ TikTok: https://www.tiktok.com/@zacharywinterton LinkedIn: https://www.linkedin.com/in/zacharywinterton/ Mentioned in this episode: Laundry Service Creative Agency The Kernference Connect with Katie & Ilana from Goodtype Goodtype Website Goodtype on Instagram Goodtype on Youtube We wrote a book! Grab a copy and sign up to access the audiobook when we release it! Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts Subscribe to the show Tag us on Instagram @Goodtype Follow us on Tiktok @lovegoodtype Learn from Katie and Ilana Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
