The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas.

Explore how to build and grow your business in today’s global marketplace. In each episode, we try to capture and share the essence of how interesting people often take unconventional paths to build their business, some of whom succeed, some who do not. The hosts for this podcast series are Bela Musits, former business school professor, venture capitalist, and entrepreneur based in upstate New York, and Mike Wasserman, professor of international management at the University of Applied Sciences in Münster, Germany.

The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas. is a business podcast hosted by Bela Musits, with 206 episodes on record and a Required Pod Score of 80.

Bela Musits hosts The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas., a business show with 206 episodes published.

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  Episode #206

  EP-206 CEO Secrets to High-Growth Scaling - Mike Grossman

  Oct 1, 202653 minS1

  In this episode of the Unconventional Path: Entrepreneurship & Innovation podcast, hosts Bela Musits and Mike Wasserman sit down with Mike Grossman, a seasoned CEO with a remarkable track record of scaling high-growth technology companies. Mike shares the invaluable "CEO Secrets" he’s gathered throughout his career, providing a deep dive into the strategies that separate successful startups from sustainable, market-leading enterprises.The conversation explores the critical transitions a business must navigate as it grows from a small team to a large-scale operation. Mike Grossman breaks down the "Growth is the Enemy" philosophy, explaining how rapid expansion can often break a company’s culture and operations if not managed with precision. Whether you are a first-time founder or an experienced executive, Mike’s insights on leadership, strategic decision-making, and organizational health offer a masterclass in modern business scaling.Bela Musits and Mike Wasserman guide the discussion through the tactical and psychological hurdles of leadership. They explore how a CEO’s role shifts from being "in the weeds" to setting a vision that empowers every level of the organization. Mike Grossman also shares his perspective on identifying market opportunities, building high-performance teams, and the importance of maintaining agility in an ever-changing business landscape. About Mike Grossman Mike Grossman is an accomplished executive and entrepreneur known for his expertise in leading and scaling high-growth companies. Throughout his career, he has served in leadership roles at several prominent organizations, including his time as CEO of Zidormi and his work with industry giants like SugarSync. With a background that spans both engineering and executive management, Mike brings a unique, data-driven perspective to the challenges of business innovation and organizational growth. He is recognized for his ability to build resilient company cultures while navigating the complexities of rapid market expansion. Connect with Mike Grossman To learn more about Mike’s work and stay updated on his latest insights into leadership and business strategy, you can find him on LinkedIn. https://www.linkedin.com/in/migrossman/ The fundamental pillars of sustainable business growth. How to maintain company culture during rapid scaling. The core "CEO Secrets" for effective high-level decision-making. Strategies for transitioning from founder-led to CEO-led organizations. Key takeaways from this interview include: Join Bela Musits and Mike Wasserman for this insightful episode of Unconventional Path as they uncover the entrepreneurship and innovation lessons that have defined Mike Grossman’s successful career. SEO Search Terms: Mike Grossman CEO, Business Scaling Strategies, High-Growth Startups, Entrepreneurship Podcast, Unconventional Path Podcast, Bela Musits, Mike Wasserman, Leadership Lessons for CEOs, Business Innovation, Scaling a Tech Company, CEO Secrets for Growth, Sustainable Business Expansion, Entrepreneurial Leadership, Startup Growth Management.

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  Episode #204

  EP-205 Sourcing Global Talent: Why Nearshoring to Latin America is Changing the Game for Startups with Brian Samson

  Sep 17, 20261 hourS1

  Welcome to The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas. In this episode, hosts Bela Musits and Mike Wasserman dive into the world of global workforce strategies with nearshoring expert Brian Samson, founder of Plug Technologies.For decades, American companies looking to outsource have immediately focused on Asia for manufacturing, call centers, and IT development. However, massive time zone disparities, long feedback cycles, and distinct cultural differences frequently slow business operations down. Brian explains how nearshoring to Latin American countries offers a massive advantage by providing highly skilled, gritty, and English-proficient talent that works the exact same hours as the United States.If you are an entrepreneur looking for staff augmentation, navigating remote workforce management, or wanting to understand how international talent markets are shifting, this episode delivers a blueprint on how to expand your business strategically.Key Concepts Discussed in This EpisodeOffshoring vs. Nearshoring: While traditional offshoring shifts labor across oceans to massive manufacturing hubs like China or IT centers like India, nearshoring targets developing countries directly shared in or close to your own time zone. The Latin American Talent Advantage: Sourcing talent from Latin America aligns directly with US business cultures. Professionals exhibit strong critical thinking skills, possess high fluency in US-style English, and feature exceptional "grit" forged from navigating localized economic volatility. Regional Specializations: Sourcing tech talent has evolved far beyond basic bug-fixing. Mexico has blossomed into a production and engineering manufacturing giant, Argentina serves as a hub for full-stack product development, and regions in Brazil are producing world-class AI and data engineers. Meanwhile, Central American countries like Nicaragua and El Salvador are rising as highly competitive options for virtual assistants and back-office call centers. The Staffing Model vs. Solutions Model: Brian details why small businesses thrive using a staff augmentation approach, which allows founders direct communication and total flexibility over product roadmaps, compared to rigid fixed-price project outsourcing agencies. Mitigating International Legal Risks: Sourcing global talent independently introduces complex foreign employment laws, contract compliance issues, and currency exchange friction. Working with an established employer of record (EOR) lets US entities confidently manage remote teams via simple monthly invoicing. Takeaways for Business LeadersBela and Mike wrap up the episode discussing the ongoing debate of going global vs. staying local. While cultivating community talent is incredibly valuable, leveraging international trade networks allows growing startups to dynamically build resilient supply chains. Furthermore, incorporating team members located in foreign countries doesn't just reduce operational budgets—it opens crucial regional doors for future international market entry.As a special addition to the interview, Brian highlights his personal passion as a licensed foster parent, sharing heartfelt advice on how leaders can look into local social services to support children within foster care networks.Connect With the Hosts & GuestBela and Mike's Email: bela.and.mike@gmail.comBrian Samson's Website: plug.co Brian's Podcast: The Nearshore Cafe PodcastIf you found this conversation valuable, please remember to hit that LIKE button and SUBSCRIBE to our channel on YouTube or your favorite podcasting app. Leaving a review helps other innovative leaders discover the show!

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  Episode #203

  EP-203 How to Overcome Your Biggest Business Challenge: Customer Acquisition with Candice Smith

  Sep 10, 202648 minS1

  In this episode, hosts Bela Musits and Mike Wasserman dive deep into one of the most critical hurdles every startup faces: customer acquisition.Our special guest is Candice Smith, a serial entrepreneur and the founder of French Press Communications (currently rebranding from frenchpresspr.com). Candice didn't follow a traditional marketing path—she fell into public relations and communications while launching her own education-focused ventures. Today, her agency works with mission-driven solopreneurs and small-to-medium-sized businesses aiming to disrupt established industries. If you are a founder trying to get your business noticed, build authentic customer engagement, or figure out how to tell a story that drives sales, this conversation is packed with actionable takeaways for you.Key Topics Discussed in This EpisodeThe Problem of Customer Education: When you enter an established market with a disruptive product or service, you have to educate your audience. Candice explains how to identify core customer pain points and speak directly to their motivators so they feel heard and understood.The "Amore" Visibility Framework: Candice breaks down her proprietary five-pillar strategy designed to build trust, authority, and love for your brand:A – Authority: Sharing your expertise on other people's platforms (podcasts, op-eds, speaking engagements).M – Marketing: Utilizing paid avenues like boosted posts, advertisements, and Google Adwords.O – Owned Media: Channels where you control 100% of the narrative (your website, blog, Substack, or videos).R – Relationships: Building a close network of brand champions—the most critical pillar for early-stage startups.E – Earned Media: Traditional public relations, including television, digital publications, and newsletters.Where Startups Should Focus First: With tight business budgets, trying to be everywhere all at once leads to burnout. Learn why you should lay a foundation with owned media and relationship-building before wasting money on paid ads.Finding the Right Audience: How to pivot from thinking "everyone wants my product" to finding the immediate converters who will open their wallets first.Three Essential Tips for New Entrepreneurs: Candice shares her top advice for the journey: start with sales traction, build a support network to combat isolation, and maintain personal balance outside of work.The Value of Outside Consultants: Hosts Bela and Mike reflect on how to choose a consultant, the necessity of building trust, and why inviting diverse, non-homogeneous viewpoints into your inner circle keeps your business from going extinct.Enjoyed this episode? Don't forget to hit that Like button, leave a comment with your biggest takeaway, and Subscribe to our channel for more entrepreneurship and innovation insights! If you know someone who would make a great guest, reach out to us at bela.and.mike@gmail.com.SEO Search TermsStartup customer acquisition, small business communication strategies, brand visibility framework, public relations for entrepreneurs, mission-driven business marketing, ESG business growth, marketing strategy for solopreneurs, digital storytelling for business, how to pitch disruptive products, networking tips for founders, business development pipeline, visibility development strategies.

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  Episode #204

  EP-204 Scaling Your Business Beyond Start-Up: How to Take the Critical Second Leap with Brad Fisher

  Sep 3, 202655 minS1

  Welcome to The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas. In this episode, hosts Bela Musits and Mike Wasserman sit down with business growth expert Brad Fisher, founder of Scalable Leadership.Many midsize companies hits a wall where growth stalls, operations clutter, and founders find themselves working 80 hours a week just to keep up. Brad explains how to identify if you are stuck in the "scalability trap" and outlines exactly what it takes to break free. If you want to transform your business from a boss-centric operation into a self-sustaining asset, this episode is a must-watch.Key Concepts Discussed in This EpisodeThe First Leap vs. The Second Leap: The first leap is the courage it takes to quit your job and start a company. The second leap is shifting from a stage-one, founder-dependent boutique structure to a scalable, stage-two structure where a leadership team runs day-to-day operations.The Scalability Trap: Typically hitting companies around $5 million to $15 million in annual revenue, this occurs when complexity outgrows centralized command-and-control systems, leading to founder exhaustion.The Leadership Leverage Ratio ($T/H$): A framework explaining that individual contributors focus on maximizing personal effort ($H$ for Hero), whereas executive leaders must minimize the hero factor and maximize team capacity ($T$ for Team)."Who, Not How": Shifting your mindset from "How am I going to solve this problem?" to "Who is going to solve this problem for me?"The 6 Scalabilities of a Company: Brad introduces the blueprint for building a functional organizational chart: Leadership and Culture, Growth Engine, Business Model and Finance (Money Machine), Human Capital, Technology and Infrastructure, and Operations and Innovation.Takeaways for Business LeadersBela and Mike share their final takeaways on the importance of outside perspective, executive coaching, and learning self-compassion. The ultimate test of your business structure is simple: Can you take a full month off from work without negative consequences to your company?Connect With the HostsHave questions about scaling your business or making your own second leap? Reach out to Bela and Mike directly!Email: bela.andmike@gmail.comIf you found this conversation valuable, please remember to hit that LIKE button and SUBSCRIBE for more inspiring stories from entrepreneurs who are paving their own path to innovation. Leave us a review in the comments below to help other leaders discover the channel!

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  Episode #202

  EP-202: Global Startups & Cross-Cultural Success with Menil Vukovic

  Aug 27, 20261h 14mS1

  Welcome to The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas! In this episode, hosts Bela Musits and Mike Wasserman sit down with software tech entrepreneur Menil Vukovic, live from Sarajevo, the capital of Bosnia and Herzegovina.Building a business across geographical boundaries can feel like an impossible task. In this deep-dive interview, Menil shares his personal history running three tech companies—including his first product venture, Tinpu (a matchmaking social engine for recreational sports), and his current custom software development firm, Pier Shadow.Whether you are a software engineer dreaming of your first launch, a business owner struggling with communication in a remote or hybrid workforce, or an executive planning to expand into international markets, this episode delivers actionable advice on the realities of cross-border commerce.Key Topics Discussed in This EpisodeThe Reality of Failure and Product-Market Fit: Menil openly discusses how his first startup "crashed and burned." Learn why having a great idea or getting the legal paperwork registered first isn't enough if you don't truly understand your target country's mindset.How to Find B2B Clients via Referrals: Discover why 70% to 80% of Pier Shadow’s business funnel relies heavily on organic referrals, ex-clients, partnerships, and former colleagues rather than traditional advertising.Cracking the Global Market Strategy: Moving into Europe, Asia, or the US? Bela, Mike, and Menil break down why you need to find a local liaison, grasp employment law differences, navigate currency fluctuations, and avoid expensive legal penalties.The "Fast Follower" Strategy: Bela reflects on his early career at General Electric (GE) and the strategic power of being a close second rather than a first-mover pioneer, allowing competitors to test out market risks first.Managing Hybrid and Remote Work Environments: Get an inside look at how Pier Shadow utilizes corporate communication stacks like Gmail, Slack, and Google Meet while intentionally fighting off productivity-killing "company spam." Menil shares his unique philosophy on practicing strict self-discipline, writing concise asynchronous notes, and knowing when to completely archive inactive communication channels.SEO Search TermsCross-Border Commerce, Software Engineering Startups, Global Market Strategy, Custom Software Development, Product Market Fit, Business Referrals, Fast Follower Strategy, Remote Team Management, Tech Entrepreneurship Podcast, Hybrid Workforce Productivity, International Business Development, Asynchronous Communication, Corporate Slack Tips, Tech Nerds in Business, Startup Failure Lessons.If you enjoyed learning about the intersection of technology, corporate culture, and international business, please support the show! Hit that Subscribe button on YouTube or your favorite podcast app to move us up the rankings so other creators can discover our archive.

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