Episode #16
I Put My Wedding Photography Prices Up and I Hate It.
I put my wedding photography prices up because I wanted to shoot fewer weddings, have a better work life balance and build a business that actually fits my life. But this wasn’t a small price increase. It was a jump. One that potentially took me out of the market, referral network and even geographical area I’d spent years building my business in. At the same time, I rebranded. So this year has involved a lot of questioning whether I’ve made the right decision. I’ve had branding experts look at the business. I’ve had audits. I’ve changed messaging. I’ve looked for the thing that isn’t working, only to be told more than once that everything looks good. And I’m slowly realising that perhaps some of the work isn’t another website tweak or better piece of copy. It’s me. In this episode, I’m talking about the knockbacks that come with charging more, the difference between selling value for money and selling competence, what happens when your buyer changes, and the uncomfortable reality of trying to convince potential clients “why me?” when you’re still trying to fully believe the answer yourself. I haven’t cracked it. I don’t know yet whether I’ve made the right decision. I’m still right in the middle of it. Which is probably exactly why I wanted to talk about it. DM me your thoughts on Instagram & join The Unfiltered Lens Broadcast channel over @ginanfernandesphotography ⭐️ Like the episode? A quick review goes a long way! It genuinely helps more than you think. And if you know another photographer who’d love this convo, share it with them or stick it on your Instagram Stories. Got a topic you want me to cover or a guest you’d love to hear from? Drop me a message – I’m always open to ideas. And before you go some goodies for you: Editing photos can take up a lot of time, but AfterShoot simplifies the culling & editing process, letting you focus on the creative side. It’s magic and no wonder they have a magical unicorn as their logo! USE CODE: GINAFERN10 for 10% off after your 1st free month PicTime helps you create personalised galleries that impress clients and bring in extra income through print sales. USE CODE: VAY4PQ for your first month FREE
