The Unfolding: Presented by The Loveland Foundation
Feel Good Finance | Healing Your Relationship With Money with Aja Evans
In this episode of The Unfolding: Presented by The Loveland Foundation Podcast , host Rachel Keener sits down with licensed mental health counselor and financial therapist Aja Evans, author of Feel Good Finance , to explore the emotional side of money. Aja breaks down how our early experiences and beliefs about money shape the way we spend, save, avoid, and plan—and why taking care of your finances can be a form of self-care, especially for Black women. Rachel and Aja also unpack the shame and silence around money, emotional spending, and the pressure to have it all figured out. The conversation offers practical ways to build a healthier relationship with money, from checking in with your accounts to making small, consistent changes and finding other ways to cope that don’t involve spending. At its core, this episode is about creating a financial life that supports what matters most to you. Listen in for an honest conversation about money, self-worth, and the small steps that can lead to meaningful change. More about Aja Evans: Aja Evans is a Licensed Mental Health Counselor, speaker, and writer specializing in Financial Therapy. With over a decade of experience, Aja is determined to get more people engaged in talking about their feelings about money. In addition to her practice, Aja serves on the board of the Financial Therapy Association, consults to FinTech companies, and is penning her debut book, Feel Good Finance. She has been featured in a variety of major news outlets including The New York Times, Business Insider, NerdWallet, and CNBC. Aja is on a mission to get more people engaged in living their best lives while attuning to their thoughts, feelings, and behaviors around money. Outside of work, you can find Aja chasing after her two young children as they hunt down the next delicious place to eat. Website: https://ajaevanscounseling.com/ – The Unfolding: Presented by The Loveland Foundation podcast is an additional resource not only to the public but also to our therapy fund cohort members. The Loveland Foundation therapy fund and resources are only made possible through support from our community. At The Loveland Foundation , we are committed to showing up for communities of color in unique and powerful ways, with a particular focus on Black women and girls. Our resources and initiatives are collaborative and they prioritize opportunity, access, validation, and healing. Since our founding, the Therapy Fund has provided financial support for therapy to over 26,936 Black women, girls, and non-binary individuals across the country. Links: Join The Abundance Collective: https://thelovelandfoundation.org/abundance Support the show: https://thelovelandfoundation.org/donorbox/ Follow Aja on Instagram: https://www.instagram.com/ajaetherapy/ Follow The Loveland Foundation on Instagram: https://www.instagram.com/thelovelandfoundation/ Visit the Loveland Foundation’s website: https://thelovelandfoundation.org/ Support the show
