
Episode #66
The Uniformer Live: Read's Uniforms on Growing Through Service & Technology
In this episode of The Uniformer, Rick Levine sits down with David George, Vice President of Sales at Read's Uniforms, to talk about the growth of a dealer-distributor that has expanded from a single medical scrub store into a multi-state uniform business serving public safety, medical, industrial, and other markets. David shares how Read's built its public safety business one department at a time, why strong salespeople and manufacturer partnerships matter, and how the company balances retail stores, field sales, private web stores, mobile shows, and a growing B2C medical business. The conversation also explores acquisitions, inventory management, cash flow, technology, AI, and the operational discipline required to scale a uniform distribution business. It's a practical look at what it takes to grow as an independent uniform dealer while maintaining the relationships and service that keep customers coming back.

