Brand + Culture for Founders and Creatives.The Unschool is a podcast for founders and creatives who are done following inherited business rules—and ready to build brands people actually care about.Hosted by Andi Alleman, founder of Oui, We Studio and Casa Noon Beauty, the show explores brand, culture, content, and decision-making through a mix of lived experience and practical thinking. Expect conversations that weave Human Design, creative strategy, and the real inner work of being visible, leading, and scaling, without contorting your life to fit the business.Most episodes are solo—part analysis, part perspective shift and part masterclass, part pep talk —with occasional guest conversations featuring founders from Andi's Cult Brand world, sharing what it looks like to grow a resonant, profitable brand on their own terms.If you're building something, evolving your identity as a founder, or questioning the way business is "supposed" to be done, you'll feel at home here.New episode
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The Unschool by Andi Alleman is a business podcast hosted by Andi Alleman, with 211 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
About the host
Andi Alleman hosts The Unschool by Andi Alleman, a business show with 211 episodes published.
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Episode #215
The season of shooting our shot & the play by play of the first 120 days of launching a beauty brand.
Jun 7, 202627 minS6
Andi's back for season 6, starting where the work for Casa Noon begins. She's reflecting back from February through June, everything she's been doing to start from zero while running Oui, We Studio, and figuring out what it's actually going to take to build something so high stakes. This is the backstory, the behind-the-scenes, what's working and what she'd do differently. Take a look all the way behind the curtain this season. Links: Oui, We Content Studio Cult Brand Blueprint Accelerator Casa Noon Sabbatical Serum Shop My — Casa Noon Casa Noon Community — TYB
The season of shooting our shot & the play by play of the first 120 days of launching a beauty brand.
Jun 7, 202627 minS6
Andi's back for season 6, starting where the work for Casa Noon begins. She's reflecting back from February through June, everything she's been doing to start from zero while running Oui, We Studio, and figuring out what it's actually going to take to build something so high stakes. This is the backstory, the behind-the-scenes, what's working and what she'd do differently. Take a look all the way behind the curtain this season. Links: Oui, We Content Studio Cult Brand Blueprint Accelerator Casa Noon Sabbatical Serum Shop My — Casa Noon Casa Noon Community — TYB
Is 2026 the new 2016? Can sincerity make a come back? And what this means for cult brands.
Jan 16, 202617 minS5
Everyone keeps saying "2026 is the new 2016" like it's just another aesthetic cycle. Hand-drawn typography, messy collages, analog hobbies making a comeback. But this isn't nostalgia for nostalgia's sake. In this solo episode, Andi unpacks why the return to analog is really about resistance—to AI sameness, algorithmic exhaustion, and a culture that's been stuck in constant performance mode. 2016 was the last moment before being "tapped in" became mandatory. Before every brand had to have a stance. Before sincerity started feeling risky. What we're seeing now isn't a desire to go backward—it's a search for something real again. This episode explores what that shift means for cult brands in 2026, including: Why imperfect, hand-crafted aesthetics are becoming proof of humanity The rise of analog behaviors as a response to digital fatigue How cringe culture and constant optimization have exhausted audiences Why "real" is now the scarcest resource in branding What cult brands must build beyond the feed in a post-social era This is the conversation cult brands need to be having—not about trends, but about how to build meaning in an increasingly artificial world. 🔗 Links & Mentions Free Workshop → Cult Brand Blueprint Join the Accelerator → Cult Brand Blueprint Accelerator Cohort Community → Out of Office Club Newsletter → The Unschool News
The Shonda Structure: How to Create Bingeable Content Using Open Loops
Nov 20, 202519 minS5
Andi breaks down the storytelling pattern behind the world's most bingeable shows — the same structure Shonda Rhimes uses to keep you glued to Grey's Anatomy , Scandal , and Bridgerton. It's a framework you can steal for your content to hold attention, build emotional investment, and make your message unforgettable. Inside, Andi shares: • What an open loop hook is — and why it's more powerful than a standard hook • How Shonda builds cliffhangers that keep viewers (and your audience) coming back • The psychology behind unfinished stories — the Zygarnik effect • How to recreate this structure in carousels and Reels without overthinking it • A step-by-step template for your next post: Hook → Cliffhanger → Reveal → Close • Why story—not tips—is what keeps people inside your work Andi also shares updates on the Founders Table Holiday Catalog, Black Friday access, and the return of classic "catalog culture" for founders and creatives who want curated, editorial-style shopping again. Perfect for founders, creators, and artists who want their content to feel cinematic, intentional, and impossible to scroll past. 🔗 Links & Mentions Holiday Catalog → Founders Table 2025 (Preview + Early Access) Co-CEO GPT + Smart Girls AI Playbook Bundle → Holiday Catalog Drop Course → How to Film Yourself as a Creative Founder Building in Public Program → The Unschool Intuitive Business Academy (Back for the season) New Offer → Year Ahead Brand Redesign: Audit + Implementation Sessions Community → Out of Office Club Newsletter → The Unschool News
Year Zero: The Quiet Work Behind Building an Indie Brand the World Hasn't Met Yet
Nov 18, 202516 minS5
Andi takes you behind the scenes of Casa Noon's pre-launch season — from hand-packing 65 boxes at her kitchen table to navigating early PR, pre-orders, and the slow, unseen work of building an indie beauty brand from scratch. She breaks down what most people miss about "year zero," why visibility often comes after years of grind, and how creators and founders can reconnect to the story beneath their work when the noise gets loud. You'll hear: • What it really looks like to prep for launch without celebrity backing or big budgets • Why indie brands deserve more energy than algorithm-optimized favorites • How to support creators and artists during gifting season • The emotional reality of being in the "almost there" stage • Why your founder lore — your mythology — is still the clearest path to resonance • A reminder that your work isn't stuck; your voice is just waiting to be felt again Perfect for indie founders, artists, and anyone quietly building something they believe in. 🔗 Links & Mentions Subscribe: The Unschool Newsletter Join: Out of Office Club Waitlist: Cult Brand Accelerator (Jan 2026) Follow: Oui, We Studio + Casa Noon
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