
Episode #159
Ep. 159 Your Email Strategy Is Missing This One Thing
Send us Fan Mail What if your emails are being delivered, but your customers never actually see them? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump sit down with Liz Krupka, founder of Nomadd Marketing, to discuss why customer retention is getting harder and what DTC brands can do about it. They explore the shift toward text-based emails, how to improve deliverability, why segmentation and zero-party data matter, and how paid media and retention teams can work together. Plus, Liz breaks down RCS messaging, the next evolution of SMS marketing, and why brands should be paying attention before Black Friday. If you're trying to get more out of your email and SMS strategy, this episode is packed with practical insights. Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year! Timestamps 00:00 - Why Retention Is Harder 14:38 - Acquisition Meets Retention 23:01 - Your Email Strategy Is Outdated 25:18 - Fixing Email Deliverability 35:59 - The Future of SMS 43:02 - Building Sustainable Brand Growth

