The Veterinary Marketing Podcast

The veterinary marketing podcast is all about helping your practice engage, retain and attracting clients to your practice so that you can provide the best care possible! Shows are released weekly on Mondays.

The Veterinary Marketing Podcast is a business podcast hosted by Brandon Breshears, with 428 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Brandon Breshears hosts The Veterinary Marketing Podcast, a business show with 428 episodes published.

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  Episode #310

  VMP 310: Arielle Putter Teaches Veterinary Practices How To Grow With Social Media

  Aug 6, 20261h 3m

  In this episode, I sit down with Arielle Putter, the founder of AJP Strategy Strategy, to dive deep into how veterinary practices can truly stand out on social media in 2024. With AI-generated content flooding our feeds and competition for attention at an all-time high, it's never been more important for clinics to build trust and connect authentically with pet owners online. Arielle's agency has helped clients rack up over 2 billion views, so she brings a wealth of practical, real-world insights that are tailor-made for the veterinary industry. We cover everything from the role and limitations of AI in content creation, to building authentic, trustworthy content that resonates, and the power of short-form video on platforms like TikTok, Instagram, and Facebook. Throughout our conversation, Arielle shares actionable strategies that any veterinary team can implement; no fancy equipment or huge marketing budget required. We talk about the importance of showcasing your team, capturing spontaneous moments, and organizing your content into emotional, educational, and entertaining "buckets" to keep things fresh and engaging. Arielle also breaks down how to make content creation a collaborative effort within your clinic, how to track the engagement metrics that really matter, and why consistency is more important than posting every single day. Plus, we discuss how to use calls to action effectively, track conversions, and extend the life of your best-performing content through smart reposting strategies. Whether you're just getting started with social media or looking to take your clinic's online presence to the next level, this episode is packed with expert advice and practical tips you can put into action right away. By the end, you'll have a comprehensive roadmap for using social media as a true growth engine for your veterinary practice in 2024 and beyond. So grab your headphones and get ready to transform the way you connect with pet owners online!

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  Episode #309

  VMP 309: Breaking the Corporate Mold: How Small Vet Practices Can Win Big with Authentic Marketing

  Jul 28, 202646 min

  In this episode, I sit down with Cebron Walker, owner of Walker Creative and a true expert in veterinary marketing, to dive deep into how independent veterinary practices can not only survive but truly thrive in today's rapidly changing landscape. With corporate groups consolidating clinics across the country, it can feel overwhelming for independent practices to compete but Cebron Walker brings a ton of actionable strategies and real-world advice that show how independents can leverage their unique strengths. We talk about everything from understanding the corporate challenge and the importance of differentiation, to mastering video content, navigating the AI revolution, and building trust through public relations. I walk you through Cebron's step-by-step approach to identifying your ideal clients, crafting messaging that actually resonates, and humanizing your practice so you stand out in a sea of generic corporate branding. We also get into the nitty-gritty of video marketing; balancing professional, polished content with authentic, behind-the-scenes moments that build real connection. Cebron Walker shares his take on using AI as a smart tool (not a replacement for your voice), and we discuss why PR and community involvement are more important than ever for building trust and boosting your reputation locally. Plus, we cover some of the most common marketing pitfalls like relying on generic Canva graphics and what you should be doing instead to make your marketing truly effective. Whether you're a practice owner, manager, or marketer, this episode is packed with practical insights and next steps you can put into action right away. You'll come away with a clear understanding of how to differentiate your clinic, connect with your community, and use modern marketing tools without losing your authentic touch. If you're ready to take your independent practice's marketing to the next level and stand out in a corporate-dominated world, you won't want to miss this conversation!

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  Episode #309

  VMP 308: How To Convert More Veterinary Website Traffic Without Spending More On Ads

  Apr 17, 202633 minS0

  <p >In this episode, I'm diving deep into one of the most overlooked growth levers for veterinary practices: conversion rates. While most practices are laser-focused on getting more website visitors through SEO, paid ads, or social media, I want to show you why the real secret to doubling your client base isn't just about attracting more traffic, it's about turning more of your existing visitors into loyal clients. I'll walk you through the exact strategies and frameworks I use with my Maverick Digital Marketing clients to help practices grow without spending more on ads or burning out their teams.</p> <...

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  Episode #307

  VMP 307: Increase Conversion Rate To Increase Clients

  Jan 23, 202637 minS0

  <p >In this episode, I tackle one of the most overlooked secrets to explosive growth for veterinary practices: mastering conversion, not just chasing more traffic. So often, the advice out there is to post more, run more ads, or just get more eyes on your website. But what if the real game-changer is turning more of your existing visitors into loyal clients? I break down why focusing on conversion optimization is not only the smartest move in today's crowded digital landscape but also the most cost-effective way to double your client base without spending more on ads or content.</p> <...

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  Episode #306

  VMP 306: Visibility vs. Demand: The Key to Making Your Veterinary Practice Stand Out

  Jan 15, 202641 minS0

  <p >In this episode, I'm diving deep into a topic that's absolutely critical for every veterinary practice: making sure the right clients find you at the right time. We're talking about the real difference between visibility and demand because let's face it, just being seen online doesn't mean you're the practice pet owners actually choose when it matters most. I'll walk you through the strategies and mindset shifts you need to not only get noticed, but to actually convert that attention into appointments and loyal clients.</p> <p >Throughout this episode, I break down the key distinctions between attention-based and...

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