The Viral Genius Podcast

The Viral Genius Podcast helps founders, marketers, and creators unlock the power of founder-led content. Hosted by the creator of the Viral Genius Framework, each episode dives into bold strategies for turning raw ideas into influence—through solo episodes and deep-dive interviews with visionaries like Dennis Yu, Bryan Eisenberg, and more. If you're ready to turn your voice into viral leverage, this is your show. b2bevents.live

The Viral Genius Podcast is a business podcast hosted by Fernando Labastida, with 48 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Fernando Labastida hosts The Viral Genius Podcast, a business show with 48 episodes published.

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  The Viral Genius Podcast

  The $2.5M Lightning Strike: How Pablo Gonzalez Took Over a Conference in 36 Hours

  Mar 18, 202658 minS0

  <p>You've been told the only way to win at conferences is to buy a booth, hand out swag, and hope the right person stops by.</p><p>Meanwhile, $48,000 later, you've got a stack of business cards you'll never follow up on and zero pipeline to show for it. What if instead of renting a booth, you built a world — one that people lined up to walk through?</p><p>Pablo Gonzalez did exactly that. As Chief Evangelist at Oo (an AI maintenance solution for property management) and founder of Be the Stage, Pablo designed a category, built distribution through co...

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  The Viral Genius Podcast

  Why Some Summits Convert at 2% and Others Convert at 20% - With the Exact Same Topic

  Mar 3, 20261 hourS0

  <p>Most summits don’t fail because the content is bad.</p><p>They fail because they’re built around information — not connection.</p><p>In this session from the Strike Marketing Summit, Rachel Starr (Founder of Co-Creator Society and Circle Certified Partner) reveals how to design a summit that:</p><p>• Increases live attendance</p><p>• Boosts engagement</p><p>• Converts at higher rates</p><p>• Turns attendees into long-term community members</p><p>She breaks down the 5-part Connection-First Summit Framework:</p><p>1. Attract aligned speakers</p><p>2. Design for interaction (not consumption)</p><p>3. Build one simple home base</p><...

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  The Viral Genius Podcast

  You Don't Have a Funnel Problem. You Have a Belief Problem.

  Feb 26, 202659 minS0

  <p>You've built the sales page. You've tweaked the headline. Maybe you've followed Russell Brunson's playbook to the letter. And it worked — a little. Not nearly enough. So you built another one.</p><p>Chris Stanley has a name for this: the tornado trap. And in this session from the Strike Marketing Summit, he explains exactly why it keeps happening — and the one shift that broke the cycle for him.</p><p>Chris is the founder of IA Path and Mini Book Publishing, the author of 21 Amazon bestsellers, and the architect of a $700K-per-year online business he runs from a sail...

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  The Viral Genius Podcast

  The Category Creation Formula: New Thinking From a Decade in the Trenches of Category Design

  Feb 17, 202656 minS0

  <p>Most companies compete harder. Very few change the game.</p><p>In this Strike Marketing Summit fireside chat, Kevin Maney and Mike Damphousse unveil the thinking behind their upcoming book, The Category Creation Formula — a decade of real-world category design distilled into a clear, repeatable framework.</p><p>This is not positioning theory. It’s market-making strategy.</p><p>Drawing from 10+ years of hands-on work with startups, scale-ups, and enterprises (including LinkedIn, Guidewheel, and more), Kevin and Mike break down how new market categories actually emerge — and why most companies miss the moment.</p><p>The core insight:</p><p>Ever...

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  The Viral Genius Podcast

  From 150 Webinars to $100M Growth: Darrell Vesterfelt’s Summit & Community Playbook

  Feb 9, 202657 minS0

  <p>How do you grow a business when content is everywhere, AI is flooding the market, and trust is harder than ever to earn?</p><p>In this Strike Marketing Summit session, Darrell Vesterfelt breaks down the growth system he’s used to:</p><p>Drive $100M+ in revenue</p><p>Generate 100,000+ summit registrations</p><p>Turn live events into compounding community engines</p><p>Help creators and companies build million-dollar communities</p><p>Darrell’s journey spans early webinars in 2012, 150 webinars in 12 months at ConvertKit, launching massive summits like the School of Traditional Skills (101,000 signups in year one), and now...

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