
Episode #67
AI is a Tool, Not the Land Broker | Guest Steve Atkinson
AI is changing how buyers search for land, how sellers gather information, and how brokers do business—but the human expertise behind a land transaction still matters. In this episode of The Voices of Land podcast, host Justin Osborn, ALC sits down with RLI member Steve Atkinson of Fay Ranches to explore how land professionals can put AI to work without losing the relationships and expertise that set them apart. From marketing properties and managing client information to working with generational landowners and fact-checking AI-generated advice, Steve shares practical ways brokers can use these tools to become more efficient and better serve their clients. Whether you're already experimenting with AI or wondering where to begin, this episode offers a land broker's perspective on embracing new technology while making sure you're still the professional in charge.

