
Episode #151
Why Expertise Alone Doesn’t Build a Business ft. Michael Zipursky
In this episode of The Wealthy Entrepreneur, host Bob Gauvreau sits down with Michael Zipursky, co-founder of Consulting Success, to unpack why expertise alone is not enough to build a real consulting business. Michael explains why consultants often feel uncomfortable marketing themselves, how to reframe marketing as an act of service and why ideal client clarity matters more than chasing every new channel or tactic.






