
Episode #50
Minisode how UX drives digital transformation at the IPO with Gill Richardson
Summary Lucy Collins sits down with Gill from the IPO to discuss how user research can drive meaningful change inside a government organisation. They explore the balance between staying independent and working closely with design, analysis, and delivery teams to make research more actionable. Takeaways Independence can improve research quality Research works best when it’s embedded in teams Shared ownership creates better outcomes Co-design helps teams challenge assumptions early Accountability keeps user needs visible Soundbites “User research is a team sport.” “Everybody needs to get involved.” “We’re all part of that UCD community.” “Question how this design decision meets a user need.”






