
Episode #7
Whisky Investment Podcast S3 E7 – Industry Insights: The Art of Selling Scotland with Vikki Bruce, MacLean & Bruce
<p>What does it take to sell Scotland to the world's most discerning travellers? In this episode, Alwynne Gwilt sits down with Vikki Bruce, founding director of MacLean & Bruce, for a conversation about luxury whisky tourism, the evolving cask market and why due diligence has never been more important.</p><p>Vikki shares how a whisky experience for Prince Albert of Monaco became the blueprint for a 14-year-old business, explains how COVID forced a pivot into cask broking and independent bottling, and talks candidly about the risks facing buyers who do not do their homework. From ghost casks and rogue...

