The Whisky Warrior Podcast

Whisky Warrior is a podcast for those who appreciate the craft, culture, and stories behind a great pour. Hosted by Glen Palmer, the show dives deep into the world of whisky - from tasting and collecting to investing, traveling, and uncovering the moments that make a dram memorable. Each episode celebrates the art of whisky in all its forms, exploring different styles, regions, and experiences, while also welcoming conversations around other fine, whisky-adjacent spirits that share the same heritage, craftsmanship, and character. Whether it’s a legendary bottle, a hidden gem, a memorable bar halfway around the world, or the evolving market behind the glass, Whisky Warrior blends insight with enthusiasm. Fun, relaxed, and driven by genuine curiosity, Whisky Warrior is for seasoned connoisseurs and curious newcomers alike - anyone who believes that the best conversations often start with a good drink in hand.

The Whisky Warrior Podcast is a leisure podcast hosted by Unknown Host, with 41 episodes on record and a Required Pod Score of 80.

Unknown Host hosts The Whisky Warrior Podcast, a leisure show with 41 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #2

  Whisky Cask Investing EXPOSED: The Truth About Prices, Returns & Risk

  Sep 25, 20261 hourS5

  Whisky Cask Investing EXPOSED: The Truth About Prices, Returns & Risk Are whisky cask investors paying too much before their investment has even begun? In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer sits down with John Moore, Founder and Director of The Stirling Whisky Company, for a fascinating conversation about what really happens behind the numbers in whisky cask investment. With 20+ years of experience in corporate finance and more than a decade around Scotch whisky, John approaches whisky casks from both a financial and industry perspective. And one of the biggest issues he sees is price. The conversation explores situations where whisky casks may be marketed at several times their underlying value, alongside projections suggesting annual returns of 15% or more. John explains why investors need to look beyond the distillery name and examine the fundamentals: A good whisky cask can still be a bad investment if you pay too much for it. Before buying, investors need to understand exactly what they own, what comparable whisky is worth, what costs they'll incur and — crucially — who might eventually buy that cask from them. Connect with John Moore John Moore – Founder & Director, The Stirling Whisky Company LinkedIn: https://www.linkedin.com/in/stirlingwhisky/ Connect with Glen Palmer LinkedIn – Glen Palmer https://www.linkedin.com/in/glen-palmer-online/ Whisky Wealth Mastery https://whiskywealthmastery.com Download the FREE Whisky Investment Guide https://whiskywealthmastery.com/free Book a complimentary 15-minute Whisky Cask Discovery Call https://app.onecal.io/b/glen-palmer/15-minute-discovery-call Want to appear on Whisky Wealth Warrior? https://app.onecal.io/b/glen-palmer/whisky-wealth-warrior-podcast Watch Whisky Wealth Warrior on YouTube https://www.youtube.com/@WhiskyWealthWarrior2 #WhiskyInvestment #WhiskyCasks #WhiskyCaskInvestment #ScotchWhisky #AlternativeInvestments #CaskInvestment #WhiskyInvesting #WhiskyIndustry #WhiskyWealthWarrior #JohnMoore

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  Episode #2

  Can Great Wine REALLY Come in a Can? | Ben Franks

  Sep 22, 202641 minS5

  Can Great Wine REALLY Come in a Can? | Ben Franks Can premium wine really come in a can — or does putting great wine into aluminium immediately make consumers perceive it as inferior? In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer sits down with Ben Franks, CEO and Co-Founder of Canned Wine Group, to explore entrepreneurship, innovation and what happens when you challenge one of the wine industry's strongest traditions. Ben entered the wine business remarkably young, launching Novel Wines at just 22 years old before eventually becoming involved in an entirely different challenge: proving that the quality of a wine doesn't have to be determined by the container it comes in. Canned Wine Group set out to do something different. Rather than treating canned wine as another RTD product, the company wanted to take premium European wines designed for genuine wine drinkers and offer them in a more convenient format. Glen and Ben discuss: Ben's entrepreneurial journey through the wine industry Starting his first wine business at 22 Building Novel Wines The origins of Canned Wine Group Whether premium wine really needs a glass bottle Consumer perceptions surrounding canned wine Convincing winemakers to embrace alternative packaging Sustainability and the environmental impact of wine packaging Reducing waste in hospitality Convenience and single-serve formats The commercial case for canned wine Innovation versus tradition Changing consumer behaviour The future of wine packaging Lessons from building businesses in the drinks industry One particularly interesting hospitality argument is waste. Ben explains how cans can allow venues to open exactly the amount of wine required rather than opening a full bottle, while potentially improving service speed and allowing operators to offer better-quality wine without necessarily increasing the price to the customer. So perhaps the real question isn't: “Can great wine come in a can?” Maybe it's: “Why have we become so convinced that great wine has to come in a bottle?” Connect with Ben Franks Linkedin https://www.linkedin.com/in/benfrankswine/ Ben Franks – CEO & Co-Founder, Canned Wine Group Connect with Glen Palmer LinkedIn – Glen Palmer https://www.linkedin.com/in/glen-palmer-online/ Whisky Wealth Mastery https://whiskywealthmastery.com FREE Whisky Investment Guide https://whiskywealthmastery.com/free Book a complimentary 15-minute discovery call https://app.onecal.io/b/glen-palmer/15-minute-discovery-call Want to be a guest on the Whisky Wealth Warrior Podcast? https://app.onecal.io/b/glen-palmer/whisky-wealth-warrior-podcast Whisky Wealth Warrior on YouTube https://www.youtube.com/@WhiskyWealthWarrior2 #CannedWine #Wine #PremiumWine #WineLovers #WineIndustry #SustainableWine #WineInnovation #CannedWineGroup #BenFranks #DrinksIndustry #WhiskyWealthWarrior

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  Episode #1

  They Built a Whisky Distillery at 69° North! | Bivrost Whisky

  Sep 18, 202654 minS5

  They Built a Whisky Distillery at 69° North! | Bivrost Whisky What happens when you decide to build a whisky distillery at 69° North — surrounded by Arctic mountains, fjords, extreme weather and the Northern Lights? ❄️ In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer is joined by Tor Petter Christiansen, co-founder of Aurora Spirit Distillery and home of Bivrost Whisky, together with returning guest Chris Greta of Still Life Stories. Tor's route into whisky was anything but conventional. With a background in project management, web development and business, he wasn't a distiller — and initially wasn't even a whisky drinker. But an idea planted by a friend refused to disappear. Eventually, Tor travelled to Islay to investigate what Scotland's distilleries were doing. After experiencing the whisky, production, tourism, hospitality and storytelling firsthand, he made a life-changing decision: he was going to build a distillery in Arctic Norway. The result became Aurora Spirit Distillery and Bivrost Whisky. Discover Bivrost Whisky & Aurora Spirit Distillery Bivrost Whisky / Aurora Spirit Distillery: https://bivrost.com Connect with Chris Greta Still Life Stories: https://thestilllifestories.com/ Chris Greta: https://chrisgreta.com/ Connect with Glen Palmer LinkedIn: https://www.linkedin.com/in/glen-palmer-online/ Whisky Wealth Mastery: https://whiskywealthmastery.com Download your FREE Whisky Investment Guide: https://whiskywealthmastery.com/free Book a complimentary 15-minute whisky cask discovery call: https://app.onecal.io/b/glen-palmer/15-minute-discovery-call ️ Want to be a guest on the Whisky Wealth Warrior Podcast? https://app.onecal.io/b/glen-palmer/whisky-wealth-warrior-podcast #BivrostWhisky #AuroraSpirit #NorwegianWhisky #ArcticWhisky #Whisky #WhiskyPodcast #SingleMaltWhisky #ArcticBarley #VikingWhisky #NorseMythology #WhiskyCasks #WhiskyTourism #CraftWhisky #WhiskyWealthWarrior

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  Episode #10

  What Whisky Can Learn From Gin | Carol Jackson, Ellis Spirits

  Sep 11, 202639 minS4

  Could whisky learn something from the gin boom — and could making the category brighter, more accessible and less intimidating bring an entirely new generation of drinkers into whisky? In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer is joined by Carol Jackson, Founder and Managing Director of Ellis Spirits, for a wide-ranging conversation about gin, rum, whisky, entrepreneurship, branding, innovation and the reality of building an independent Scottish spirits business. Carol didn't begin her career in the drinks industry. Her background was in corporate programme management, technology delivery and transformation, including work with RBS Group and Lloyds Banking Group. But after years of corporate life, Carol wanted to build something of her own. What started as an idea for a premium ready-to-drink gin developed into Ellis Gin — a Scottish brand built around flavour, personality, experiences and innovative colour-changing gin. Carol eventually took Ellis Gin from zero to profitable in two years, but the journey taught her that creating a fantastic product is only the beginning. You still need to know your customer. You still need a sales strategy. And most importantly, people need to know you exist. Carol also shares how Ellis adapted during Covid by creating virtual gin experiences that brought people together at a time when social interaction had almost disappeared. That journey subsequently took her products to Downing Street and the House of Lords and led to recognition through Small Business Britain. Today, Ellis has expanded beyond gin into rum. Carol explains the thinking behind Ellis Rum, a honey-spiced expression combining predominantly Caribbean rum with Scottish rum — with another unusual ingredient in the story: Honey connected to around 30,000 bees living in central Glasgow. Glen and Carol also explore where whisky, gin and rum can learn from one another. Carol believes whisky could become less masculine, brighter and more fun in its marketing, while using cocktails and experimentation to attract consumers who might otherwise feel intimidated by the category. Meanwhile, gin could learn something from whisky's ability to create premiumisation and perceived value. Connect with Carol Jackson Ellis Gin: https://ellisgin.com Ellis Rum: https://ellisrum.com LinkedIn: https://www.linkedin.com/in/carol-jackson-ellisgin/ Connect with Glen Palmer LinkedIn: https://www.linkedin.com/in/glen-palmer-online/ Whisky Wealth Mastery: https://whiskywealthmastery.com Download your FREE Whisky Investment Guide: https://whiskywealthmastery.com/free Book a complimentary 15-minute whisky cask discovery call: https://app.onecal.io/b/glen-palmer/15-minute-discovery-call ️ Want to be a guest on the Whisky Wealth Warrior Podcast? https://app.onecal.io/b/glen-palmer/whisky-wealth-warrior-podcast #Whisky #Gin #Rum #EllisGin #EllisRum #ScottishGin #ScottishSpirits #DrinksIndustry #Entrepreneurship #CarolJackson #WhiskyWealthWarrior

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  Episode #9

  Why the Wine Industry Needs to Learn From Whisky | Graeme Sutherland

  Sep 7, 202646 minS4

  Why the Wine Industry Needs to Learn From Whisky | Graeme Sutherland What can two of the world's oldest drinks industries learn from each other — and has whisky become better at innovation than wine? In this episode of the Whisky Wealth Warrior Podcast, Glen Palmer sits down with Graeme Sutherland, founder of the Good Brothers Wine Group in Edinburgh, for a wide-ranging conversation about wine, whisky, entrepreneurship, hospitality, sustainability, investment and legacy. Graeme has spent more than two decades in the wine trade, with a career that has taken him from working in Burgundy to senior sales roles before eventually building his own portfolio of businesses. But his entrepreneurial journey nearly faced disaster before it had properly begun. In February 2020, Graeme left a secure corporate position to focus on his businesses. Just weeks later, Covid hit. With hospitality effectively shutting down overnight, Graeme had to rethink the business rapidly. Good Brothers pivoted into home delivery, supplying everything from wine and spirits to fruit, vegetables, cheese, charcuterie, fish and meat. That decision helped keep the business moving, kept the brand visible and provided an extraordinary lesson in entrepreneurship and adaptability. Graeme also shares what years in the wine trade taught him about relationships, trust and premiumisation — and why successful drinks businesses can't simply compete on price. We explore sustainability, organic and biodynamic winemaking, the changing hospitality industry and why customers increasingly want memorable experiences rather than simply products. Then we bring the worlds of wine and whisky together. Graeme believes wine can learn from the willingness of whisky producers and independent bottlers to experiment, innovate and challenge convention. We also explore whisky and wine as collectibles, secondary markets, investment risk and why both industries have faced problems with fraud. And Graeme shares an extraordinary story involving six bottles of 1973 Ardbeg bought for just £10 each — some of which he and his friends simply opened and enjoyed. Would he change that decision knowing what they're worth today? Absolutely not. In this episode: Graeme's journey into the wine industry Learning the craft in Burgundy Building Good Brothers while working full-time The reality of entrepreneurial burnout Leaving corporate life just before Covid Pivoting a hospitality business during lockdown Why relationships and trust drive long-term business Premiumisation in wine and hospitality Sustainable and responsible business practices Organic and biodynamic wine Why hospitality needs to create experiences Making wine less intimidating What wine can learn from whisky Innovation and experimentation in whisky Wine versus whisky collectability Alternative investment and secondary markets Fraud and risk in wine and whisky The incredible £10 Ardbeg 1973 story Why wine and whisky should ultimately be enjoyed Building a business around family and legacy Towards the end of the conversation, Graeme explains what success really means to him. It isn't about creating a 50-site empire, earning millions or owning a private jet. It's about supporting his family, travelling with his wife, building something his children could potentially inherit and helping the people who have worked alongside him build fulfilling lives of their own. Connect with Graeme Sutherland LinkedIn: https://www.linkedin.com/in/graeme-sutherland-77367016/ Connect with Glen Palmer LinkedIn: https://www.linkedin.com/in/glen-palmer-online/ Whisky Wealth Mastery: https://whiskywealthmastery.com Download your FREE Whisky Investment Guide: https://whiskywealthmastery.com/free Book a complimentary 15-minute whisky cask discovery call: https://app.onecal.io/b/glen-palmer/15-minute-discovery-call ️ Want to be a guest on the Whisky Wealth Warrior Podcast? https://app.onecal.io/b/glen-palmer/whisky-wealth-warrior-podcast #Whisky #Wine #WineIndustry #WhiskyIndustry #WineBusiness #ScotchWhisky #Entrepreneurship #Hospitality #WineInvestment #WhiskyInvestment #GoodBrothers #GraemeSutherland #WhiskyWealthWarrior

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