The Whitespark Local Update

The Whitespark Local Update is the go-to podcast for Local SEOs and Marketers who want to stay ahead of the curve in local search and the local visibility space. Join industry experts Claire Carlile and Darren Shaw for a lively, insightful roundup of their carefully curated selection of top “must-read” and “must-watch” links, including news, trends, and can't-miss resources.

The Whitespark Local Update is a business podcast hosted by Unknown Host, with 48 episodes on record and a Required Pod Score of 80.

Unknown Host hosts The Whitespark Local Update, a business show with 48 episodes published.

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  Episode #46

  NEW Google Maps Feature, 1.8M GBP Study & Marketing Personas Guide | E46 The Whitespark Local Update

  Sep 1, 202620 min

  Darren Shaw and Claire Carlile are back with the latest local SEO news, updates, and takeaways from the past week, including: “Tell Maps” is live! (Claudia Tomina) Google Business Profile Alert for Local SEOs & Agency Owners (Amy Toman) What 1.8 million Google Business Profiles tell us about local SEO success (Darren Shaw) The Best Persona Tool On the Web Is Now Live (Rand Fishkin) EP 270 - The Hidden Advantage: How Brand Awareness Decides the Click in Legal Search (Near Media, Mike Blumenthal) THE COMPREHENSIVE GUIDE TO MARKETING PERSONAS (iPullRank)

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  Episode #45

  AI Watermarking, Google LSA Changes & AI Search Ranking Problems | E45 The Whitespark Local Update

  Aug 26, 202626 min

  In this episode, Darren Shaw and Claire Carlile share the latest local SEO news, updates, and insights from the past two weeks: Breaking news: View Counts on Google Posts (Muhammad Hussain) Hack to Get Activities on Your Google Business Profile (Claudia Tomina) Tactics for Building a Local Brand in the Age of AI Search — An Agency Panel (Near Media) How AI text watermarking works (James Padolsey) Why AI Search Won’t Rank This Website (Live Audit) (SterlingSky) Google Local Service Ads Now Pull Content Straight From Your Website (Ishan Gupta) Direct Traffic in GA4: What It Really Measures (and 10 Ways to Increase It) (Andy Crestodina)

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  Episode #44

  Report Owner Responses on GBP, ChatGPT Gets Yelp Review/Photo Data | E44 The Whitespark Local Update

  Aug 18, 202621 min

  In this episode, Darren Shaw and Claire Carlile share the most exciting local SEO news and insights from the past two weeks: Links back in GBP products populated via product editor (Claire Carlile) Whitespark Analyzed GBP Review Questions for 765 Businesses (Miriam Ellis) Yelp Licenses Its Review, Photo, and Request-a-Quote Data to ChatGPT ((Krystal Taing) You Need to Nail Your “Brand Facts” (Cyrus Shepard) New GBP Feature: Report Owner Response (Vinay Toshniwal, Jacek N. Kozio) 1 5 Tips for Winning in LLMs (Suganthan Mohanadasan) Follow us on LinkedIn ❤️ Darren Shaw: https://www.linkedin.com/in/darrenshawwhitespark/ Claire Carlile: https://www.linkedin.com/in/clairecarlile/

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  Episode #43

  TikTok-ify Your Google Ads, Win AI SEO & Teach Google Who You Are | E43 The Whitespark Local Update

  Aug 12, 202621 min

  This week, Darren Shaw and Claire Carlile break down the biggest local SEO stories, including: These SEO Strategies Drive 90% of Your AI Visibility (Cyrus Shepard) Low-Effort Leap in Local SEO: Target a 2nd Language on Your Site with a Plugin (Phil Rozek) How to Generate High Quality Leads Through Your Website (Exposure Ninja) Google’s LLM patent suggests a new goal for SEO: Teaching AI who you are (Rich Sanger) Why you need to "TikTokify" your Google Ads (Talia Wolf and Jyll Saskin Gales) I made my nail lady open her Google Ads account before I left the chair (Ameet Khabra)

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  Episode #42

  Google’s New AI Local 6-Pack & Reddit Research with Claude | E42 The Whitespark Local Update

  Aug 4, 202619 min

  This week, Darren Shaw and Claire Carlile are unpacking the local SEO stories you need to know, including: Claiming a Service Area Business (SAB) has changed (Vinay Toshniwal) Request ownership of a Business Profile Why Google Business Profile address changes can disrupt local rankings (Claudia Tomina on Search Engine Land) Who Owns Your Google Business Profile? The Complete Guide to Ownership, Security, Transfers & Recovery (Ben Fisher) AI Overview 6-pack (Joy Hawkins) AI Is Killing Content: The Only Way to Win (Ross Simmonds, SterlingSky) Reddit Keyword Research with Claude: 3 Levels From Beginner to Pro (Usman Akram)

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