Episode #24
Period Poverty to Purpose: Breaking Taboos By Building Dignity & Social Impact, Cherie Hoeger, Saalt
How do you take a product many consumers have never tried, challenge decades of ingrained behavior, and turn it into a mainstream brand? On this episode of The Wild Party Podcast , Stefanie LaHart talks with Cherie Hoeger, Co-Founder and CEO of Saalt , a women-owned Certified B Corporation transforming period care through reusable products, education and social impact. Saalt's story began after Cherie learned that family members in Venezuela were struggling to access basic period products. Her search for reusable alternatives ultimately led her to question why disposable pads and tampons remained the default and whether there was an opportunity to build something better. Cherie shares how she and her husband developed Saalt's first menstrual cup through 14 design iterations, invested their own money into manufacturing, and intentionally created a brand they believed could take reusable period care mainstream. In this episode, we discuss: • How Cherie identified a gap in an established category • The financial realities of developing a physical product • Why Saalt designed its first cup specifically with beginners in mind • How branding helped differentiate Saalt • Landing Target in the company's second year • Why education became one of Saalt's most important marketing strategies • Using TikTok and social media to change consumer behavior • Breaking taboos surrounding menstruation • Saalt's mission to help end global period poverty • How a purpose-driven company can create measurable social impact • Why businesses don't have to choose between profit and purpose Subscribe to The Wild Party Podcast for more conversations with entrepreneurs and changemakers building ethical and sustainable businesses. *** If you are an entrepreneur or professional who would like to be on this podcast, please visit BoomtownMarketing.com and click on PODCAST. https://www.boomtownmarketing.com/podcast We believe that every business has the potential to change the world for good and we want to support our community to help make the world more ethical, compassionate and sustainable for all future generations to come. And if you are looking to build your business no matter what level you are at now, request your free marketing consultation at BoomtownMarketing.com and click GET STARTED. https://www.boomtownmarketing.com/get-started Advertise on The Wild Party Podcast and reach your audience. Learn more: https://www.boomtownmarketing.com/advertise
