Episode #19
JOMO, The Calm Brand Era Strategy
Are we already living in the era of JOMO—the Joy of Missing Out? This deep dive explores the growing movement away from constant stimulation and toward calmer, more intentional living. Inspired by the work of Mindy Yang and the World Taste &Smell Association , this conversation examines why consumers are choosing peace over performance, simplicity over excess, and experiences that regulate rather than overwhelm. From sensory branding and product design to marketing, hospitality, and consumer behavior, discover how taste and smell quietly influence the way we feel, decide, and connect. If the next generation of brands is built on trust instead of attention, what does that mean for the future of design? Part of our ongoing exploration leading up to the World Taste & Smell Summit this September, this episode offers a preview of Designing the Feel —where scientists, designers, chefs, perfumers, marketers, clinicians, and innovators come together to explore one of the most powerful forces shaping our lives: human perception.
