The WQA Podcast

The Water Quality Association is the leading voice of the water treatment industry. wqa.org. WQA Radio features experts and members of WQA who can comment on issues affecting water quality.

The WQA Podcast is a business podcast hosted by Water Quality Association, with 448 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Water Quality Association hosts The WQA Podcast, a business show with 448 episodes published.

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  The WQA Podcast

  #431 - Building Trust for Your Water Treatment Business

  Aug 12, 202627 min

  Welcome to the Water Quality Association Podcast. Find us at https://wqa.org. Ethics in the water treatment industry involves more than following rules. It is reflected in how professionals test water, explain results, recommend treatment and respond when something goes wrong. Candice Wentling, MWS and director of Certified Action, joins the WQA Podcast to discuss the four A’s of professionalism. She explains the ethical gray areas that can arise in customer conversations, the difference between education and fear-based selling and how company leaders can create standards that hold up under pressure. Learn more about the WQA Code of Ethics at http://wqa.org.

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  The WQA Podcast

  #430 - Using Your Local Water Quality Report to Serve Your Customers

  Jul 29, 202624 min

  Welcome to the Water Quality Association Podcast. Find us at https://wqa.org. What does a Consumer Confidence Report really tell you about your community’s drinking water? Chemical engineer, longtime water treatment consultant and WQA Hall of Fame educator Peter Cartwright, MWS, explains what these reports contain, how they relate to federal drinking water standards and why they may not answer every question a consumer has about water quality. Peter also discusses regulated and emerging contaminants, including PFAS, and explains why water treatment dealers should understand the reports issued in the communities they serve. That knowledge can help professionals answer customer questions, provide useful context and build credibility without using fear as a sales tactic. Learn more about WQA education and professional certification opportunities at https://wqa.org/education.

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  The WQA Podcast

  #429 - Unlocking the Well Water Opportunity

  Jul 8, 202615 min

  Welcome to the Water Quality Association Podcast. Find us at https://wqa.org. Private well customers have different needs than homeowners served by municipal water systems—and that creates a significant opportunity for water treatment professionals. In this episode, longtime Water Quality Association member, Lifetime Membership Award recipient, and WQA instructor Paul Friot (Master Water Specialist, Certified Installer, Certified Water Treatment Representative and Certified Service Technician) shares practical guidance on private well systems, water testing, inspections, maintenance, and treatment selection. He explains why well water requires a different technical approach, discusses common homeowner misconceptions, and offers advice for dealers looking to expand into this specialized market. The conversation also explores ongoing service opportunities, the importance of proper training, and why becoming a trusted advisor—not simply an equipment supplier—can lead to stronger customer relationships and long-term business growth.

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  The WQA Podcast

  #428 - Using AI for Your Water Treatment Business

  Jun 17, 202630 min

  Welcome to the Water Quality Association Podcast. Learn more at https://wqa.org. Artificial intelligence is changing the way businesses operate—but what does that actually look like inside a water treatment company? In this episode, host Wes Bleed talks with Mike Baird, CEO of Aquamor, about how his company is using AI agents to reduce friction, improve consistency, and support employees across multiple departments. Topics include: • What Mike means by "assisted intelligence" • How AI agents differ from simply using ChatGPT • Using AI to support customer service, operations, and reporting • The role of SOPs in successful AI implementation • Lessons learned from real-world AI deployment • Potential applications for water treatment dealers and manufacturers • Measuring ROI and organizational impact • How business leaders can stay current in a rapidly changing AI landscape Whether you're just beginning to explore AI or already experimenting with it in your business, this conversation offers practical insights from a water industry leader actively putting these tools to work.

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  The WQA Podcast

  #427 - The Impact of Kindness on Your Business

  Jun 3, 202627 minS0

  Welcome to the Water Quality Association Podcast. Find us at https://wqa.org. Kindness in business is often viewed as a “soft skill,” but longtime water treatment leader Doug Ramer argues it may be one of the strongest competitive advantages a company can have. In this episode of The Water Quality Association Podcast, Doug joins host Wes Bleed to discuss how intentional, people-first service can strengthen customer trust, improve company culture, and help businesses stand out in an increasingly transactional world. Doug spoke on this topic at the recent WQA Convention & Expo in Miami Beach, FL. The conversation explores: The diff...

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