Thirsty Business Podcast

Thirsty Business: The People Behind the Tap Hosted by Jennifer Hauke and Phil Thomas, Thirsty Business is an interview podcast dedicated to the people who make the beer industry work. From the brewhouse to the bar, from strategy to service, each episode explores the decisions, experiences, and craftsmanship that ultimately show up in the glass. This isn’t a podcast about products; it’s about people, the choices they make, and how those choices are executed in the real world. Because while every pint has a story, the individuals behind it rarely get the spotlight. Thirsty Business exists to uncover those stories, share hard-earned lessons from across the industry, and give a voice to the people quietly raising its standards every day. If you work in beer and care about where it’s going, this podcast is for you: real conversations with the leaders, builders, and problem-solvers shaping the industry, one story at a time.

Thirsty Business Podcast is a business podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Thirsty Business Podcast, a business show with 0 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #8

  The Science Behind Every Great Pint (And Why Most People Never See It)

  Aug 5, 20261h 13mS1

  Most people assume if a brewery makes great beer, that's exactly what ends up in the customer's glass. The truth is far more complicated. In this episode of Thirsty Business , Jennifer Hauke and Phil Thomas sit down with Dr. Sean D Moore , molecular microbiologist and professor at the University of Central Florida College of Medicine, to uncover what actually happens inside draft beer systems after the beer leaves the brewery. After spending four years researching microbial communities inside commercial draft systems, Dr. Sean explains why every beer line develops its own unique ecosystem, how biofilms form, why bacteria adapt over time, and what happens when cleaning isn't done correctly. Together, they dive into the science behind draft beer quality, why sodium hydroxide remains the industry standard, how microbial populations evolve, and why proper draft maintenance isn't simply about cleanliness, it's about protecting flavor, protecting brands, and ultimately selling more beer. Whether you're a brewer, wholesaler, draft technician, bar owner, or simply someone who appreciates a perfect pint, this episode offers a fascinating look into the hidden science happening inside every draft system. ⭐ Sponsored by: Draftline Technologies https://www.draftlinetechnologies.com Micro Matic https://www.micromatic.com Connect and Follow Thirsty Business Podcast across platforms: Instagram : https://www.instagram.com/thirstybusinesspodcast/ LinkedIn: https://www.linkedin.com/company/thirsty-business-podcast/about/ TikTok : https://www.tiktok.com/@thirstybusinesspodcast Reddit: https://www.reddit.com/user/ThirstyBusinessPod/ YouTube: https://www.youtube.com/@ThirstyBusinessPodcast Visit our website : https://www.thirstybusinesspodcast.com/ If you enjoyed this conversation, subscribe to Thirsty Business for more conversations with the people shaping the beverage industry, from brewers and scientists to operators, technicians, and business leaders. If this episode taught you something new, share it with someone who cares about serving a better pint. #ThirstyBusinessPodcast #DraftBeer #BeerQuality #CraftBeer #Microbiology #BeerScience #BeerIndustry #Brewery #BeerLines

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  Episode #7

  Protecting the Brewer's Art: Why Great Beer Is About More Than Brewing

  Jul 29, 202635 minS1

  What does it take to protect one of the most respected beer brands in the world? In this episode of Thirsty Business , Jen Hauke sits down with Brian Grossman , Chief Brewer at Sierra Nevada Brewing Co., for a conversation that goes far beyond brewing. Brian reflects on growing up in a family brewery, starting his first brewery job at just fifteen years old, scrubbing fermenters with two buckets and how those early lessons in cleanliness shaped his philosophy about quality, craftsmanship, and attention to detail. Together, they explore the evolution of Sierra Nevada, the creation of the iconic Mills River, North Carolina brewery, and why every detail matters from selecting ingredients inside the brewhouse to maintaining draft systems in bars and restaurants. One of the episode's strongest messages is that a brewer's work doesn't end when the beer leaves the brewery. Every pint represents years of experience, thousands of decisions, and countless hours of work, and all of that can be lost if draft systems aren't properly maintained. Brian explains why clean draft lines are not simply a maintenance task, they are essential to protecting the brewer's intent and ensuring every customer experiences the beer exactly as it was designed. Whether you're a brewer, distributor, draft technician, retailer, or simply someone who appreciates great beer, this episode offers a fascinating look behind the scenes of one of the industry's most respected breweries. ⭐ Sponsored by: Draftline Technologies https://www.draftlinetechnologies.com Micro Matic https://www.micromatic.com Connect and Follow Thirsty Business Podcast across platforms: Instagram : https://www.instagram.com/thirstybusinesspodcast/ LinkedIn: https://www.linkedin.com/company/thirsty-business-podcast/about/ TikTok : https://www.tiktok.com/@thirstybusinesspodcast Reddit: https://www.reddit.com/user/ThirstyBusinessPod/ YouTube: https://www.youtube.com/@ThirstyBusinessPodcast Visit our website : https://www.thirstybusinesspodcast.com/ If you enjoyed this episode, subscribe to Thirsty Business Podcast for more conversations with the people shaping the future of beverage, brewing, hospitality, and business. And if this episode changed the way you think about beer, share it with someone who still thinks it’s “just beer.” #SierraNevada #CraftBeer #Brewing #BeerQuality #DraftBeer #BeerIndustry #CraftBrewing #BeerPodcast #ThirstyBusinessPodcast #BrewersAssociation #DraftLine #BeerEducation

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  Episode #6

  From Brewery to Glass: The Hidden World of Draft Beer Quality

  Jul 15, 20261h 26mS1

  Every brewer obsesses over making great beer. But what happens after it leaves the brewery? In this episode, Jen Hauke and Phil Thomas sit down with Matt Meadows , Director of Field Quality at New Belgium Brewing, co-author of the Brewers Association Draft Beer Manual, and one of the industry's leading authorities on draft beer quality. Matt has spent his career solving a problem most beer drinkers never think about: making sure the beer they receive tastes exactly the way the brewer intended. The conversation explores why draft quality isn't just about cleaning beer lines it's about building systems, creating accountability, educating partners, and protecting every pint served. Matt explains why beer quality is everyone's responsibility, from the brewery to the wholesaler to the retailer, and why prevention will always outperform reaction. They also discuss the evolution of draft quality programs, the importance of data-driven decision making, and why field quality teams should focus on coaching rather than catching people doing something wrong. One of the most fascinating parts of the episode dives into Japanese beer pouring techniques. Matt shares how these traditional methods transform the drinking experience by changing foam structure, aroma, mouthfeel, and presentation—showing that even something as simple as the way a beer is poured can dramatically elevate hospitality. Whether you're a brewer, distributor, bar owner, draft technician, or simply someone who appreciates a perfectly poured pint, this episode is packed with practical insights from one of the most respected voices in the industry. ⭐ Sponsored by: 🍺Draftline Technologies https://www.draftlinetechnologies.com 🍺Micro Matic https://www.micromatic.com Connect and Follow Thirsty Business Podcast across platforms: 👉 Instagram : https://www.instagram.com/thirstybusinesspodcast/ 👉 LinkedIn: https://www.linkedin.com/company/thirsty-business-podcast/about/ 👉 TikTok : https://www.tiktok.com/@thirstybusinesspodcast 👉 Reddit: https://www.reddit.com/user/ThirstyBusinessPod/ 👉 YouTube: https://www.youtube.com/@ThirstyBusinessPodcast 🌐Visit our website : https://www.thirstybusinesspodcast.com/ Connect with our guest, Matt Meadows: 👉 LinkedIn: https://www.linkedin.com/in/mattmeadows/ If this episode gave you a new appreciation for everything that goes into delivering the perfect pint, share it with a brewer, distributor, bartender, or beer lover who's committed to raising the standard. #Beer #DraftBeer #CraftBeer #NewBelgium #BeerQuality #Hospitality #Brewing #DraftSystems #BeerEducation #CraftBrewing

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  Episode #5

  What Every Beer Professional Needs to Know About Washington

  Jul 8, 202657 minS1

  In this episode of Thirsty Business Podcast , Jen Hauke and Phil Thomas sit down with Beer Institute President and CEO Brian Crawford for a wide-ranging conversation about the forces shaping the future of beer, hospitality, and the businesses that depend on them. From the Beer Institute's "It's Me Beer" and "Stand With Beer" campaigns to the relaunch of the CHEERS Act, Brian explains why advocacy matters for everyone in the beer ecosystem, from brewers and distributors to bars, restaurants, draft technicians, and hospitality operators. They explore how public policy impacts the industry, why beer remains one of the most powerful drivers of social connection, and what happens behind the scenes on Capitol Hill to protect an industry that supports millions of jobs. The conversation also dives into why maintaining strong relationships between policymakers and industry leaders is critical for the future of hospitality. Whether you're in beer, hospitality, foodservice, distribution, or simply curious about how policy influences business, this episode offers a fascinating look behind the curtain at the people working to protect and grow one of America's most important industries. ⭐ Featured Campaigns: 🍺 https://standwithbeer.org/ 🍺 https://www.cheersact.org/ ⭐ Sponsored by: 🍺Draftline Technologies https://www.draftlinetechnologies.com 🍺Micro Matic https://www.micromatic.com Connect and Follow Thirsty Business Podcast across platforms: 👉 Instagram : https://www.instagram.com/thirstybusinesspodcast/ 👉 LinkedIn: https://www.linkedin.com/company/thirsty-business-podcast/about/ 👉 TikTok : https://www.tiktok.com/@thirstybusinesspodcast 👉 Reddit: https://www.reddit.com/user/ThirstyBusinessPod/ 👉 YouTube: https://www.youtube.com/@ThirstyBusinessPodcast 🌐Visit our website : https://www.thirstybusinesspodcast.com/ Connect with our guest, Brian Crawford: 👉 LinkedIn: https://www.linkedin.com/in/brian-crawford-b538504/ 🔔 If this episode changed the way you think about beer, share it with someone who still thinks it’s “just beer.” #ThirstyBusinessPodcast #BeerIndustry #CraftBeer #HospitalityIndustry #BeerBusiness #DraftBeer #BeerInstitute #RestaurantBusiness #HospitalityLeadership #BeverageIndustry

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  Episode #4

  The Family Business That Outlasted Wars, Prohibition, and Every Trend

  Jul 1, 202653 minS1

  <p>What does it take to build a business that survives nearly 200 years?</p><p>In this episode of Thirsty Business Podcast, Jennifer Hauke sits down with Jennifer Yuengling, sixth-generation owner and operator of Yuengling, America's oldest brewery. From its founding in 1829 to navigating Prohibition, economic downturns, changing consumer tastes, and modern expansion, Yuengling's story is one of resilience, patience, and unwavering commitment to quality.</p><p>Jennifer shares how the family has preserved its values across six generations while continuing to grow responsibly into new markets. She explains why the company refuses to chase growth for growth's sake, the...

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