This is Product Marketing

This is Product Marketing is brought to you by Product Marketing Hive, the product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology marketing. We will be interviewing thought leaders, marketing and product legends. Join PMM Hive to meet fellow PMMs.All rights reserved. © Product Marketing Hive.

This is Product Marketing is a business podcast hosted by Product Marketing Hive, with 74 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Product Marketing Hive hosts This is Product Marketing, a business show with 74 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  This is Product Marketing

  Episode 77: Temitope Adelanwa - Making Sales Enablement Work as a Solo PMM

  Jul 22, 202625 min

  In this episode, Temitope Adelanwa, a Product Marketing Manager at VentureEd Solutions, joins Louise Liu to discuss the realities of sales enablement as a solo product marketer. She shares how she balances multiple products, prioritizes requests from across the business, and helps sales teams gain confidence with complex solutions. Temitope offers practical advice for PMMs who need to maximize their impact without a large team behind them. For more information, please check out Temitope's article: The PMM Operating System: Building Frameworks That Scale .

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  Episode #76

  Episode 76: Abhishek Srivastava - Why Internal Enablement Is the Hardest Part of GTM

  Jun 23, 202631 min

  In this episode, Abhishek Srivastava, a senior product marketing manager at Simpplr, joins Louise Liu to share his insights on why internal enablement is the hardest part of go-to-market. He breaks down what GTM really means, common mistakes product marketers make, and how strong enablement drives real business impact beyond the launch. For more information, please check out Abhishekl's article: Your GTM Plan Is Only as Good as Your Internal Enablement .

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  Episode #75

  Episode 75: Gokul Kailasam - How To Gain Traction by Niching Down

  May 26, 202616 min

  In this episode, Gokul Kailasam joins Louise Liu to share his insights on niching down vs. staying broad. Gokul discusses why founders often struggle to commit to a niche, and how product marketers can influence positioning decisions internally. For more information, please check out Gokul's article: A Four-Step Framework to Find Your Niche .

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  Episode #74

  Episode 74: Kate Obiidykhata - How To Drive Product Success Beyond the Launch Day

  Apr 28, 202626 min

  In this episode, Kate Obiidykhata, General Manager at Percona, joins Louise Liu to share her hard-earned insights on post-launch execution, proactive product marketing, and how PMMs can move from being launch managers to true strategic partners driving revenue and growth. For more information, please check out Kate's article: Launch Day Is a Lie

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  Episode #73

  Episode 73: Vinícius Chacon - Learnings from Launching an AI Product

  Mar 24, 202624 minS0

  <p>In this episode, Vinícius Chacon, a marketing lead who helped launch an AI SaaS platform, joins Louise Liu to share a behind-the-scenes look at the realities of AI product launches—from skyrocketing costs and pricing challenges to attracting the wrong audience—and the pivot that turned it around.</p><p>For more information, check out Vinícius Chacon's article: I Was the Marketing Guy Behind a 2-Million-User AI Platform. Here's What I Learned.</p><p>All rights reserved. © Product Marketing Hive.</p>

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