This Might Get Creative -With Brand Strategist & Creative Director Svenja Lyon

Ever wonder what really goes on behind a brand? This Might Get Creative is the podcast for entrepreneurs who want real, unfiltered brand strategy — told through the stories of the people who built something worth talking about. Each episode, host and branding expert Svenja Lyon of Lyon Creatives goes behind the brand with founders and creatives to uncover the wins, the hard lessons, and the moments that shaped who they are. These aren't polished highlight reels — they're honest business stories about growth, identity, and what it actually takes to build a brand that lasts. If you're ready to stop guessing and start seeing how business growth really happens — this is where entrepreneur stories get told.

This Might Get Creative -With Brand Strategist & Creative Director Svenja Lyon is a business podcast hosted by Unknown Host, with 37 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts This Might Get Creative -With Brand Strategist & Creative Director Svenja Lyon, a business show with 37 episodes published.

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  Episode #38

  EP #38: Affirmations, Authenticity, and Building The Virtual Helping Hand

  Aug 19, 202652 minS1

  Danielle McDougald didn't plan on starting a business. She was home with a newborn during her husband's first deployment when a friend needed help with admin and social media in the early days of COVID, and that favor turned into The Virtual Helping Hand. Danielle talks with Svenja about building a fully remote business around military moves, the exact social media strategy she uses with clients, and the year she finally started telling her own followers what she did for work. ● Why Danielle kept her business separate from her personal social media for three years, and what changed in 2023 ● The three content pillars she builds every client's social strategy around ● How Instagram, LinkedIn, and Facebook each reward completely different posting habits ● Why an unedited, imperfect video outperformed all of her polished content ● The affirmation practice she used to build the confidence to call herself a business owner Connect with Danielle: ● Website: www.thevirtualhelpinghand.com ● Email: danielle@thevirtualhelpinghand.com ● Social: @virtualhelpinghand on Facebook, Instagram, and LinkedIn SUPPORT THE CHANNEL A few tools I use and recommend. Some links are affiliate links, which means I may earn a small commission at no extra cost to you. ● Flodesk (email marketing): flodesk.com/c/LYONCREATIVES ● HoneyBook (client management): share.honeybook.com/svenja7629354 Audio editing by Mike at Nielsen Audio Solutions ( https://www.nielsenaudiosolutions.com/ ). Think your brand could use some work? Take the free Brand Audit Scorecard at lyoncreatives.com/brand-audit-scorecard and find out where you stand. Listen: https://thismightgetcreative.riverside.com/

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  Episode #37

  EP #37: Building a Business That Runs Without You With Gwendolyn Young

  Jul 20, 202653 minS1

  Gwendolyn Young built Your Virtual Admin Expert after a lupus diagnosis forced her to rethink what a sustainable business could look like. She talks with Svenja about starting from a makeshift website with zero virtual assistant experience, landing her first client six months in, and the systems that kept her operations running even through unplanned hospital stays. They get into the moment she finally hired help, what she got wrong the first time, and how her brand had to catch up to the level of work she was already delivering. It's a conversation about building a business around your life instead of the other way around. In this episode: Why a lupus diagnosis became the foundation for how Gwendolyn structures her business The systems and scheduling automations that keep client work moving when she can't show up What finally pushed her to hire her first team member, and what she got wrong at first How her brand evolved once her marketing finally matched the caliber of her work Connect with Gwendolyn: Website: yourvirtualadminexpert.com Social: @yourvirtualadminexpert (all platforms) SUPPORT THE CHANNEL A few tools I use and recommend. Some links are affiliate links, which means I may earn a small commission at no extra cost to you. Flodesk (email marketing): flodesk.com/c/LYONCREATIVES HoneyBook (client management): share.honeybook.com/svenja7629354 Audio editing by Mike at Nielsen Audio Solutions . Think your brand could use some work? Take the free Brand Audit Scorecard at lyoncreatives.com/brand-audit-scorecard and find out where you stand. Listen: https://thismightgetcreative.riverside.com/

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  Episode #36

  EP #36: The Neuroscience of Burnout and Building a Brand with Stephanie Ohannesian

  Jul 13, 20261h 6mS1

  Stephanie Ohannesian spent four years producing events for NBC Universal without a single day off, until her body shut down and she landed in the ER. That crisis became Triage Coaching and Consulting, a burnout and stress mitigation company built on a bold idea: most of the stress patterns running your life were never yours to begin with. With a master's degree in decision-making sciences and social cognition, Stephanie breaks down the science of burnout, the warning signs we all ignore, and why building a brand is the most personal thing you will ever do. In this episode we talk about: The red flags Stephanie ignored for four years, and why your body signals stress long before your brain admits it Inherited stress patterns: how survival responses get passed down through generations and quietly run your business decisions The 2:1 breathing technique that tells your nervous system you're safe before a high-stakes meeting How one clear sentence ("we rewire your stress circuitry") did what ten minutes of explaining never could Why 95 percent of buying decisions happen subconsciously, and what that means for your website and your brand Stephanie's two-column exercise for calling out imposter syndrome on paper Listener offer: Stephanie is giving away her Low Road Audit, a free 90-minute session on where you stand emotionally with your brand and identity, to the first five to seven listeners who email Triage and mention This Might Get Creative. Connect with Stephanie: Website: triagebalancedlife.com Podcast: The Raw Onion Instagram: triage_global LinkedIn: Stephanie Ohannesian SUPPORT THE CHANNEL: This episode is sponsored by Flodesk . Get 25% off your first year: flodesk.com/c/LYONCREATIVES Run your client pipeline with HoneyBook : https://share.honeybook.com/svenja7629354 Think your brand could use some work? Take the free Brand Audit Scorecard at lyoncreatives.com/brand-audit-scorecard and find out where you stand.

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  Episode #35

  EP #35: When the Thing You're Good At Isn't the Thing You Want with Caroline Benefield

  Jul 3, 202641 minS1

  Caroline Benefield wrote a cozy fantasy series, won best manuscript at a writing conference, and had agents asking for more. Then she realized writing was healing her, not building her career. She founded Southern Grit Digital, a marketing consultancy for women-led businesses, and leaned into the part of her brain she'd ignored for years: data and testing. In this episode she talks about knowing when to walk away from something you're good at, and the testing strategies that pulled a $4,000 return out of a $300 ad spend. In this episode we get into: • Why being good at something is not the same as wanting to build a career on it • How creative work can heal you without needing to be monetized • Turbo A/B testing: changing one element every five to seven days for the most data on the smallest budget • How to segment an email list for real A/B test results instead of a straight split down the middle • Why your identity is allowed to shift, and why grieving the old version of you helps you move forward Connect with Caroline: • Website: southerngritdigital.com • Instagram: @southerngritdigital • LinkedIn: Caroline Weeks SUPPORT THE CHANNEL A few tools I use and recommend. Some links are affiliate links, which means I may earn a small commission at no extra cost to you. • Flodesk (email marketing): flodesk.com/c/LYONCREATIVES • HoneyBook (client management): share.honeybook.com/svenja7629354 Audio editing by Mike at Nielsen Audio Solutions . Think your brand could use some work? Take the free Brand Audit Scorecard at lyoncreatives.com/brand-audit-scorecard and find out where you stand. Listen: https://thismightgetcreative.riverside.com/

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  Episode #34

  EP #34: Stop Being the Face. Start Building the Empire with Sarah Mariano

  Jun 26, 202644 minS1

  Sarah Mariano built The Stretch Therapists into a global certification company while traveling the world as a digital nomad. Then she made a decision that most founders dread: she stepped back from being the face of the brand she had built from scratch. Not because things were falling apart. Because she had a bigger goal in mind. In this episode: • Why stepping back as the face of your brand can feel like grief — and why Sarah says that process was worth it • Building a personal brand on Instagram at the right moment, and what happens when the platform shifts and your strategy has to shift with it • The four-year journey to paid ads: wrong coach, right coach, six months running her own campaigns, then finally hiring an agency • What it takes to build a team that reflects the representation you want to see in your industry • Why transparency with your team during the hard moments changes the company culture more than any policy ever will • The book that changed how Sarah thinks about scaling: 10x Is Easier Than 2x by Dan Sullivan Find Sarah: • Instagram: @thestretchtherapists • LinkedIn: The Stretch Therapists • Website: thestretchtherapists.com Resources mentioned: • 10x Is Easier Than 2x by Dan Sullivan Tools I use and recommend. These are affiliate links, so I earn a small commission at no extra cost to you. Flodesk — email marketing: https://flodesk.com/c/LYONCREATIVES HoneyBook — client management: https://share.honeybook.com/svenja7629354 Ready to see what your brand is actually communicating? Take the Brand Audit Scorecard at lyoncreatives.com/brand-audit-scorecard . Audio Production Huge thanks to Mike at Nielsen Audio Solutions for editing this episode. If you have a podcast and you are doing your own editing because you cannot find someone you trust, Mike is the answer. He has been editing every episode of This Might Get Creative and the difference shows. Reach out to him at nielsenaudiosolutions.com 00:00 Sponsor Flowdesk 01:17 Meet Sarah Founder 02:56 Letting Go Clients 06:08 Instagram Face Era 10:22 Certification Model 11:35 Inclusion Mission 14:59 Hiring Growing Pains 21:32 Vision Mission Shifts 28:46 Marketing Pivot Ads 33:28 CEO Mindset 10X 39:10 Leaps Vulnerability 41:16 Wrap Up Connect

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