This Time It Landed

Your message is the difference between getting a yes or a no. Between strong interest or blank stares. This show is about finding the words that move the needle. This Time, It Landed is where business owners step into the hot seat to work through a messaging issue they just can’t crack. Each episode, messaging and positioning expert Michael Liebowitz draws on his background in linguistics and neuroscience to help a guest uncover why their message isn’t landing and what it’s really going to take to make it connect. If you’re a founder, consultant, or service provider trying to turn your value into words that work, this is your front-row seat to real-time breakthroughs.

This Time It Landed is a business podcast hosted by Michael Liebowitz | Brand Managers, with 14 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Michael Liebowitz | Brand Managers hosts This Time It Landed, a business show with 14 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #7

  Making the Impossible Understandable: Messaging Deep Science That Actually Lands (VIDEO)

  Feb 10, 20261h 1mS0

  In this episode of This Time, It Landed, Michael Liebowitz sits down with Aldo Pourchet, co-founder of Omios Biologics, to tackle one of the hardest challenges in science-backed startups: how do you communicate deeply complex innovation in a way investors actually understand? Aldo walks us through why many current cancer therapies fail, how cancer adapts faster than single-mode treatments, and why viral-based therapies offer a fundamentally different approach. Together, Michael and Aldo work live to translate cutting-edge oncology science into clear, compelling messaging — without dumbing it down.   Guest Introduction: Aldo Pourchet is the co-founder of Omios Biologics, a biotechnology company dev...

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  Episode #7

  Making the Impossible Understandable: Messaging Deep Science That Actually Lands (AUDIO)

  Feb 10, 20261h 1mS0

  In this episode of This Time, It Landed, Michael Liebowitz sits down with Aldo Pourchet, co-founder of Omios Biologics, to tackle one of the hardest challenges in science-backed startups: how do you communicate deeply complex innovation in a way investors actually understand? Aldo walks us through why many current cancer therapies fail, how cancer adapts faster than single-mode treatments, and why viral-based therapies offer a fundamentally different approach. Together, Michael and Aldo work live to translate cutting-edge oncology science into clear, compelling messaging — without dumbing it down.   Guest Introduction: Aldo Pourchet is the co-founder of Omios Biologics, a biotechnology company dev...

  ListenShow Notes
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  Episode #6

  Why Your Customer Data Is Lying to You (and What to Do About It) (VIDEO)

  Feb 10, 202644 minS0

  If you’ve ever tried to get real insight from niche or senior audiences, you already know the truth: humans say one thing, do another, and sometimes don’t respond at all. In this episode, I sit down with Jeremy Greenberg, founder of CrowdWave AI, to unpack why traditional research methods are breaking down — and how simulated sentiment is helping leaders finally get high-fidelity signals fast enough to matter. <p> </p> Guest Introduction: Jeremy Greenberg is the founder of CrowdWave AI, a research innovation company combining data, AI, and human expertise to simulate sentiment from hard-to-reach audiences. Before launching CrowdWave, Jeremy...

  ListenShow Notes
• 

  Episode #6

  Why Your Customer Data Is Lying to You (and What to Do About It) (AUDIO)

  Feb 10, 202644 minS0

  If you’ve ever tried to get real insight from niche or senior audiences, you already know the truth: humans say one thing, do another, and sometimes don’t respond at all. In this episode, I sit down with Jeremy Greenberg, founder of CrowdWave AI, to unpack why traditional research methods are breaking down — and how simulated sentiment is helping leaders finally get high-fidelity signals fast enough to matter. <p> </p> Guest Introduction: Jeremy Greenberg is the founder of CrowdWave AI, a research innovation company combining data, AI, and human expertise to simulate sentiment from hard-to-reach audiences. Before launching CrowdWave, Jeremy...

  ListenShow Notes
• 

  Episode #5

  Meaningful Science, Real Problems (VIDEO)

  Feb 10, 202652 minS0

  In this episode of This Time, It Landed, host Micah Lebowitz works with Zack Abbott, microbiologist and Founder/CEO of ZBiotics, to clarify the deeper narrative behind the company’s breakthrough products. Together they explore the idea of bacteria as elegant, underutilized machines capable of solving modern problems—from alcohol byproducts to fiber gaps caused by modern diets. Through neuroscience-backed messaging work, Micah helps Zack articulate a powerful reframing: ZBiotics products don’t just “help”—they provide meaningful, incremental building blocks that counteract the challenges of modern living.   Guest Introduction: Zack Abbott, PhD, is the Co-Founder and CEO of ZBiotics, a company pio...

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