
Episode #11
Stop Performing, Start Selling Your Way | Lisa Yelland
<p>Sales has a reputation problem. For women founders especially, it can feel icky, performative, or just plain wrong.<br/><br/>This week we're joined by Lisa Yelland - sales consultant, trainer, and someone who's personally closed over £1.7 million in high-ticket sales calls in just 4 years. Three decades in sales. Top salesperson in Europe in her corporate role at Stryker. Now on a mission to redefine what selling actually means.<br/><br/>We walked into a castle (great hall, roaring fire, big table) and got into it - why performance in sales creates an invisible barrier, what 'clean energy' looks l...

