
Episode #189
Episode 189: Your Purpose Is on the Wall and Nobody Gets Promoted for It
Jennie McLaughlin founded Purpose Led Transformation in Melbourne after five years as an Ernst and Young partner building that firm's purpose practice across APAC. She treats purpose as a design problem; if it is not wired into strategy, customer experience and the numbers, it is decoration. Sarah Rozenthuler is a chartered psychologist, founder of Bridgework Consulting in the UK and author of Now We're Talking. She treats purpose as a spoken problem; if nobody in the room will say the true thing, no amount of good design survives it. Together they map a purpose lifecycle that most organizations abandon the moment the words are written down, and explain why only about ten percent ever reach alignment, amplification and assurance. Midway through, both guests face a micro simulation. Amy, an AI avatar, runs client delivery at a professional services firm where the purpose hangs in brushed stainless steel and the quarterly scorecard measures utilization, revenue per head and days to invoice. One of her directors did the right thing for a client, missed his number and lost his promotion; three colleagues watched and went quiet. Amy cannot change the scorecard. The advice splits cleanly. Sarah goes to the conversation with the most edge; Jennie follows the money and questions whether the CEO has the courage for any of it. The episode closes on burnout, cognitive load and where AI actually belongs. 00:00 Two Purpose Practitioners, Two Continents 02:22 Applied Math, Startups and the Sinek Spark 03:32 Happy and Useful: The Road Into Dialogue 05:38 Joyful Eating: When Purpose Survives a Sale 08:09 The Purpose Lifecycle and the Ten Percent Problem 13:37 Scratchy Rooms and the Listening Posture 16:34 Micro Simulation: Amy and the Stainless Steel Promise 18:56 Rude Awakenings or Collateral Damage 26:29 Seven Words and the Bank Teller Test 31:58 Burnout, Fumes and the 170 Percent Conversation 41:31 Cognitive Relief: Who Is Actually in the Loop 48:06 Team Purpose, Following the Money, What Comes Next If you enjoy our podcasts please like, share and subscribe we genuinely appreciate your support.






