Time For A Reset Marketing Podcast: Insights from Global Brand Marketers

Welcome to Time for a Reset , the marketing podcast that gets behind the thinking of the industry’s sharpest leaders who are shaping the world’s most iconic brands. We ask the big questions: What does it take to drive real change? How do you stay ahead when the ground keeps shifting? From changing consumer expectations to marketing’s growing role on the board agenda, each episode digs into what matters now and what’s coming next. Expect smart conversations, practical takeaways, and a fresh perspective on what it means to lead in today’s marketing landscape. New episodes drop regularly. Tune in, reset your thinking, and get ready to turn strategy into action.

Time For A Reset Marketing Podcast: Insights from Global Brand Marketers is a business podcast hosted by Overline, with 104 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Overline hosts Time For A Reset Marketing Podcast: Insights from Global Brand Marketers, a business show with 104 episodes published.

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  Time For A Reset Marketing Podcast: Insights from Global Brand Marketers

  Cannes Lions Edition 2026: Part 2 – Marketing in the Age of Disruption

  Jul 17, 20261h 6m

  This live recording from Cannes brings together top names from SharkNinja, CVS Media, Mars Petcare, and Def Jam to talk about the reality behind the festival buzz. Jake Finch from SharkNinja explains why every product must pass the "mom test" and how their customer service team earns a seat at the design table. Kristen DiCorleto from CVS Media Exchange discusses the movement toward experiential marketing and why transparency in data is the only way to build lasting loyalty. The conversation moves into the world of creators with Jessica Serrano from Bagel Brands, who argues that the illusion of brand control is often a barrier to genuine engagement. Edwin Padilla from Mars Petcare shares how they use AI to scan pet health and why creativity should be part of every business strategy. Finally, Dr. Charlene Thomas discusses the necessity of professional balance and why marketers must get out of the office to understand their audience. These leaders offer a unique perspective on navigating a fragmented market while staying true to the core mission of serving the customer. Themes: Winning one five-star review at a time with SharkNinja Using loyalty data to build omnichannel experiences at CVS Media Exchange Why brand control is an illusion for Bagel Brands Solving pet health problems with image recognition at Mars Petcare Why every product needs to pass the "mom test" at SharkNinja Taking the store to the sidewalk with CVS Media Exchange The value of reverse mentorship for young talent at Bagel Brands Building a culture of trust and mission-led work at Mars Petcare Episode Chapters: 00:00:32 Jake Finch on the human side of CX at SharkNinja 00:00:40 Leveraging loyalty data for customer trust at CVS Media Exchange 00:01:33 Redefining the creator relationship at Bagel Brands 00:02:38 Passing the "mom test" for product launches at SharkNinja 00:03:01 Why leaders need "reset weekends" to avoid burnout 00:03:24 The rise of experiential marketing moments at CVS Media Exchange 00:04:22 Deploying AI to scan pet health indicators at Mars Petcare 00:07:55 Using AI for conversational guest research at Bagel Brands 00:08:56 How artists act as niche marketers in a fragmented world Episode Highlights: 01:33 Why Letting Go of Brand Control is a Strategy Jessica Serrano talks about the changing relationship between Bagel Brands and social creators. She discusses the risk of over-scripting partnerships and what happens when the audience holds the mirror. 02:22 The Product is the Only True Advertisement Jake Finch explains why SharkNinja focuses on the physical item over flashy slogans. He shares how their customer experience team ensures every launch meets a specific family standard. 03:01 The Power of the Reset Weekend Dr. Charlene Thomas shares why even the most successful leaders need to step away from the data. She talks about the impact of napping and space on professional productivity and creativity. 03:24 Bringing the Store to the Sidewalk Kristen DiCorleto discusses why CVS Media Exchange is moving beyond traditional digital ads to create physical brand moments. She reveals why experiential marketing is outperforming standard retail models. 04:22 Using AI to Solve the Most Human Problems Edwin Padilla highlights a specific digital tool from Mars Petcare that provides instant health insights for pets. He describes how image recognition technology creates a "magic" moment for owners. 05:28 Turning Negative Moments into Brand Loyalty The "good call" concept at SharkNinja aims to remove friction for every buyer. You will hear how small gestures of delight can transform a service failure into a lifelong fan. Support the show

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  Time For A Reset Marketing Podcast: Insights from Global Brand Marketers

  Cannes Lions Edition 2026: Part 1 - Marketing in the Age of Disruption

  Jul 7, 202658 min

  Recorded live at the Cannes Lions festival, this episode features a series of conversations with top marketers from Microsoft, Klarna, Zoom, Lowe’s, and HP. The guests share their perspectives on the shift toward creator-led strategies and why these individuals are becoming more like agencies than just influencers. David Sandstrom from Klarna discusses the democratization of creativity through AI, while Emilie Bridon from Microsoft highlights the power of retail media networks in driving actual sales. The discussion also covers the delicate balance between brand building and short-term performance. Whitney Magnuson from Zoom explains why human insight is still needed to make sense of AI tools, and Amanda Bailey from Lowe’s shares how loyalty programs are evolving into data-rich ecosystems. Finally, Anthony Wright from HP describes the launch of a new retail media network that puts the customer's device at the heart of the experience. Throughout the talks, a common theme emerges about the importance of bravery and curiosity in an era of rapid technological change. It offers a look at how global brands are navigating fragmentation by focusing on what truly resonates with their audiences. Topics Covered: The shift of creators into consulting and agency roles at Microsoft Using AI to democratise creativity and coding within Klarna Balancing high brand awareness with new platform associations at Zoom Turning loyalty programs into relationship-focused data assets at Lowe’s Launching device-centric retail media networks at HP The importance of human-in-the-loop for AI content at Zoom Why confidence in strategy is better than following trends at Klarna Building trust and privacy through on-device AI computing at HP Episode Chapters: 00:00:20 David Sandstrom on the democratisation of creativity at Klarna 00:01:16 Amanda Bailey on building loyalty relationships at Lowe’s 00:01:42 Opportunities for evolution in the retail space 00:03:00 The rise of clipping and long-form social content 00:03:29 The next eighteen months of agentic AI at HP 00:03:50 Why creators are moving to the centre of brand partnerships 00:05:17 How Lowe’s uses AI to support customers and associates 00:05:59 The value of human creativity in an AI world 00:07:55 David's view on the future of entry-level roles 00:08:31 Handling fragmentation in the modern customer journey 00:10:23 Staying curious by being a beginner again 00:11:40 A lesson in the power of personal connections at Cannes 00:14:13 Advice for new entrants to the marketing world Episode Highlights: 02:07 Unlocking Hidden Technical Skills with AI David Sandstrom discusses how artificial intelligence is allowing non-technical marketers at Klarna to build their own digital tools and workflows. He shares why this shift is unlocking a new type of creativity that was previously limited to specialized teams. 03:09 Redefining Loyalty Beyond the Transaction Amanda Bailey discusses why the traditional model of rewards and points is no longer enough to sustain a relationship with the modern Lowe’s customer. She shares the specific mindset shift required to deliver value that persists long after a shopper has left the store. 03:50 The Evolution of the Creator Economy Emilie Bridon discusses why the role of creators is shifting significantly this year. She suggests that these individuals are becoming much more than social media posters for brands like Microsoft. 05:12 The Danger of Insecurity at Industry Events David Sandstrom explains why following every new trend can be a mistake for a brand like Klarna. He shares why having the bravery to stick to a clear strategy is the most important trait for a leader. 09:36 The Move Toward Edge Computing and Privacy Anthony Wright talks about why the current reliance on massive data centers is unsustainable for the future of AI at HP. He describes a new technical approach that creates a protected environment for a consumer's most sensitive information. 10:23 Why You Should Try Something You are Bad At Whitney Magnuson talks about her personal journey with a new hobby at Zoom. She believes that returning to a beginner mindset is essential for keeping your creativity alive in a changing market. Support the show Support the show

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  Time For A Reset Marketing Podcast: Insights from Global Brand Marketers

  How Land O’Lakes is Challenging Rural Stereotypes in Marketing

  May 26, 202631 min

  In this episode of Time for a Reset: Insights from Global Brand Marketers , host Tiffany Wilburn sits down with Mickey Nelson, Director of Brand Strategy and Insights at Land O’Lakes, to discuss the urgent need for a reset in how marketing portrays rural America. Mickey shares his perspective on why the industry has historically relied on romanticised or overly simplified tropes, often ignoring the modern innovation and diversity within these communities. He highlights how Land O’Lakes is addressing this through the Modern Rural Collective, an initiative aimed at convening storytellers and brands to reshape the cultural narrative using deep insights. The conversation delves into a groundbreaking partnership with Getty Images to close the gap in rural representation and the challenges of AI generated imagery that currently defaults to outdated caricatures. Mickey explains why rural is as much a mindset as it is a place and how authentic storytelling can build stronger connections across cultural divides. For marketers looking to move beyond one dimensional personas, this discussion offers a practical look at using real voices and data to drive meaningful impact while staying true to an organisation's core values. Topics Covered: The common misconceptions and outdated tropes used to portray rural life Why rural America should be viewed as a mindset rather than just a location How the Modern Rural Collective at Land O’Lakes works to change cultural narratives The risks brands face when they flatten diverse audiences into simple personas Addressing the bias in AI and data tools regarding rural imagery The partnership between Land O’Lakes and Getty Images to modernise visual libraries Building a collective of brands to solve large scale cultural problems The importance of metacognition and emotional awareness in leadership Episode Chapters: 00:00:25 Introduction to Mickey Nelson and Land O'Lakes 00:01:42 The reset: Portraying rural America with accuracy 00:04:10 Moving beyond the "red barn" and other outdated tropes 00:08:33 The danger of flattening consumer personas 00:11:37 The mission of the Modern Rural Collective 00:13:24 Reframing the narrative through brand strategy 00:19:32 Checking AI for rural bias and stereotypes 00:22:12 Balancing authenticity with marketing at scale 00:28:11 The Getty Images partnership and re-picturing rural work 00:34:23 Being a convener brand to drive social impact 00:37:41 Skills for the next generation of culture shapers 00:40:21 Personal growth through metacognition Episode Highlights: 00:03:21 The Myth of the Rural Monolith Mickey breaks down the common misconceptions that lead brands to flatten rural audiences. He discusses the specific visual shorthand that often dominates media and why it fails to capture the modern reality. 00:11:37 Convening for Cultural Change Creating a collective of brands and storytellers can change a narrative more effectively than one brand alone. This segment explains the strategy behind a recent initiative to position rural areas as hubs of talent. 00:19:32 AI and the Bias Loop Artificial intelligence often relies on data that reinforces existing stereotypes about farming and rural life. Mickey describes a simple experiment that highlights why marketers must work harder to feed the machine more diverse content. 00:28:11 Visual Gaps in Representation A first of its kind research project revealed startling statistics about how rural people are depicted in global image libraries. This part of the chat focuses on the specific groups that are almost entirely absent from the visual record. 00:40:21 Leadership and Metacognition Staying effective in a fast paced industry requires a level of self awareness that goes beyond technical skills. Mickey shares the personal practice he uses to ensure his reactions are intentional rather than impulsive. Support the show

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  Time For A Reset Marketing Podcast: Insights from Global Brand Marketers

  Putting Products at the Centre of Brand Building at Flora Food Group

  May 5, 202643 min

  In this episode, Tiffany Wilburn is joined by Joanie Kwok from Flora Food Group to explore the intersection of data, creativity, and product innovation. Joanie shares her perspective on why the marketing industry needs a reset on how it views the relationship between brand strategy and product development. She argues that true brand building starts with the product itself and requires a deep understanding of human tension that numbers cannot always capture. Joanie discusses her practical approach to consumer research, including the value of the kitchen test to find the small delights and frictions that data reports often miss. They look at how AI can assist in concept testing while acknowledging the difficulty of predicting future cultural shifts. Joanie also explains how challenger brands use organic cultural moments to compete with the massive media budgets of larger companies. It is an insightful look at how marketers can cultivate curiosity and commercial awareness to build brands with staying power. Topics Covered: The importance of closing the gap between product innovation and media strategy Why the product should be treated as the brand in a commoditized market Using upstream data to inform long-term innovation pipelines The role of AI in concept testing and its limitations in predictive analysis The "Kitchen Test" as a method for discovering consumer workarounds and friction points How challenger brands create their own cultural moments to bypass traditional media metrics Balancing behavioral data with direct human observation The necessary attributes for senior marketers in an AI-driven landscape Episode Chapters: 00:00:02 Introduction to Joanie Kwok and Flora Food Group 00:01:58 Resetting the divide between brand and product teams 00:03:32 How data surfaces behavior without explaining the why 00:05:42 Using AI to speed up concept testing in innovation 00:09:40 Why human interaction remains the core of creativity 00:15:35 Spending time with consumers through the kitchen test 00:23:59 The evolution of data usage from media to innovation 00:25:44 Why challenger brands create their own cultural moments 00:33:11 Identifying opportunities in a product innovation pipeline 00:39:53 The difficulty of sustaining innovation versus disruption 00:44:55 Building cultural fluency and commercial levers as a marketer 00:48:42 Personal growth through curiosity and new experiences Episode Highlights: 01:58 Resetting the Relationship Between Product and Brand Joanie describes her experience moving from media strategy into brand building at Flora Food Group. She shares why she believes focusing on the product at the start of the ecosystem makes the final campaign much more effective. 15:35 The Value of Real-World Observation Spending time in a consumer's home can reveal more than any data set. Joanie explains why observing how people actually use products in their daily lives leads to better innovation outcomes. 25:44 How Challenger Brands Compete Large media budgets are not the only way to win in a crowded market. This segment looks at how smaller companies create their own cultural moments to build deep connections with their audience. 44:55 The Courage to Question the Data Marketers often feel pressured to follow what the research says even when it feels wrong. Joanie discusses why having the bravery to champion ideas that score poorly can sometimes lead to the biggest breakthroughs. Support the show

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  Time For A Reset Marketing Podcast: Insights from Global Brand Marketers

  Building Global Brands through Campaigns and Loyalty

  Apr 16, 202625 min

  Travel choice has never been greater, so clarity has never been more important. In this episode of Time for a Reset, Natalie Wills, Senior Vice President of Integrated Marketing and Creative, explains how Expedia Group’s refreshed brand platforms are sharpening the distinct roles and identities of Expedia, Hotels.com and Vrbo. Built on deep consumer insight, the new platforms bring greater simplicity and confidence to the travel experience, delivering clearer value for travellers at every stage of the journey. Natalie also shares how the launch of Hotels.com Rewards in the UK signals a renewed commitment to transparent, traveller‑first loyalty, at a time when reward schemes across the industry have become increasingly complicated. When travel feels complex, clarity becomes the brand advantage. Topics Covered: Why creativity should be treated as a growth engine, not a campaign output The structural reasons behind the divide between brand and performance marketing How Expedia Group aligns product, marketing, and creative teams Building distinct brand platforms for Expedia, Hotels.com, and Vrbo Simplifying loyalty programs to improve customer experience Using AI to scale creative production while maintaining originality Balancing creative ambition with commercial accountability The evolving role of marketers in an AI-enabled world Episode Chapters: 00:00:02 Introduction to the podcast and Natalie Wills 00:01:24 Natalie’s reset on creativity and brand in an AI world 00:02:29 Why brand and performance are still separated 00:04:08 How Expedia Group brings brand and performance together 00:06:26 Rebuilding brand platforms across Expedia, Hotels.com, and Vrbo 00:11:40 Simplifying loyalty programs for customers 00:13:05 Driving alignment across large, matrixed teams 00:15:26 Balancing creativity with commercial accountability 00:16:53 The role of AI in creative development 00:18:53 How creative roles will evolve over the next few years 00:20:52 What Natalie looks for in modern marketing talent 00:22:57 Personal growth and consistency in leadership If you enjoyed this episode, be sure to subscribe, rate, and review on Apple Podcasts Support the show

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