
Episode #25
Building a Restaurant Around Community: Staying Authentic, Managing Tips & Growing Chulita
We’re celebrating the 25th episode of Tipped Off with one of our amazing customers, Shireen Imani, owner of Chulita in Los Angeles. On this episode, host Kirk Grogan sits down with Shireen for an honest conversation about what it really takes to build a restaurant around community. Shireen shares how Chulita evolved from an unexpected concept change into the restaurant it is today, what she’s learned from growing from her original Venice Beach location to a second location in Mid-City LA, and the realities of running a restaurant in an increasingly challenging industry. She also gets into the challenges of managing tips manually, why transparency is so important to her team, how technology can help operators adapt, and the restaurant trends she’s embracing (and skipping). Plus, Shireen talks about rising costs, building a strong team, handling criticism, and why staying true to your vision can matter more than following the crowd. Want to learn more about Chulita? Visit chulita.com .






